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The Wise Marketer's marketing & customer loyalty report for the week ending July 18th, 2008...
NEWS: Mobile advertising budgets set to increase
Although a recent survey suggested a bleak outlook for advertising spending across traditional media channels, 53% of media buyers said that they expected to raise their budgets for mobile advertising, according to mobile advertising firm Ad Infuse.
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BRIEFING: Clash-Media offers e-mail lead generation
The UK-based digital marketing specialist Clash-Media has unveiled an extended e-mail marketing service as part of its Online Lead Generation offering, allowing marketers to integrate leads gathered online into a coordinated e-mail and telephone-based direct marketing campaign. A recent study by ...
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NEWS: Brands investing in loyalty instead of offers
A major transformation is taking place in the way in which branded consumer goods companies are building direct bonds between themselves and consumers, according to a new white paper from Loyalty Lab.
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BRIEFING: Supermarkets understand consumer needs best
A survey by the online community and cashback rewards programme, Pigsback, looking at whether brands actually understand their customers has found that consumers feel that supermarket brands and female-focused brands are the best at engaging with their target audiences. Nearly half of respondents ...
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NEWS: Chase reward points to be spent as cash
Chase Card Services has unveiled a new 'statement credit' feature for its Chase Freedom credit card, allowing cardholders to apply their card's reward points to their next statement so they can spend points as if they were cash.
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BRIEFING: Northwest Airlines also adds award ticket fee
Northwest Airlines (NWA) has joined the growing ranks of airlines that are adding fees to award travel tickets, among the airline's other cost-saving changes. The airline says it is to reduce its frontline and management staff by 2,500 as a result of capacity reductions, due to increasing oil ...
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NEWS: Sainsbury's gains from LMG's data analytics
A data analytics tool from the UK-based Nectar operator, Loyalty Management Group, which allows companies to gain additional insights into product sales has been launched within Sainsbury's supermarkets, and a number of other UK FMCG brands are reported to have also signed up.
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BRIEFING: Loyalty World to focus on latest loyalty ideas
From 23rd to 26th September this year, the Loyalty World 2008 conference in London, UK, promises to bring together industry leaders for the sixth year running to discuss the future of loyalty-based marketing. Senior executives from Europe's leading brands will explain how to harness the power of a ...
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NEWS: Nectar offers a summer holiday prize
In the UK, the popular Nectar coalition loyalty programme has recently unveiled its main promotion for 2008 in the form of its new 'Swipe for Sun' campaign, which was opened to the public earlier this month.
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BRIEFING: Air Miles Canada's operator rebrands itself
The Canadian loyalty marketing firm Alliance Data Loyalty Services, which operates the Air Miles Reward Programme, has announced a corporate change of name, to become LoyaltyOne . The newly branded company remains a wholly owned subsidiary of Alliance Data Systems Corporation (ADS), and the new ...
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