 |
The Wise Marketer's marketing & customer loyalty report for the week ending January 11th, 2008...
NEWS: Innovative publisher adds DVD to gift cards
It may not be a new idea, but it's one that's worth revisiting in light of the current global trend toward multimedia advertising techniques: In the US a digital publisher called Serious produced an interactive, DVD-based, mag-stripe encoded gift card last year for Disney's 'Pirates of the Caribbean: At Worlds End' film.
... read more
BRIEFING: SeaMiles' loyalty profits pay its property debts
North American cruise loyalty provider, SeaMiles, reports that it has recently repaid all of its fixed rate real estate mortgages, totalling US$2,012,500 in principal, and also has paid US$240,000 to settle a real estate legal proceeding regarding a Claim for Lien. These payments were funded from ...
... read more
NEWS: Event-triggered marketing gets 35% more responses
Customer marketing - as opposed to prospect marketing - generates a significantly higher response, according to research commissioned by marketing firm CDMS. More interestingly, though, the survey of UK-based senior marketers found that event-triggered customer marketing produced an average of 35% more responses.
... read more
BRIEFING: Chateaux & Hotels rewards guests with SkyMiles
Delta Air Lines and Chateaux & Hotels Collection have announced a partnership that will allow SkyMiles members to earn 500 miles for each visit booked through the Chateaux web site. Currently located across France, Belgium, Italy and Spain, Chateaux & Hotels Collection plans to add some twenty ...
... read more
NEWS: Car makers boost incentives to end the year well
The online automotive market analyst, Edmunds.com, estimates that the average automotive manufacturer incentive in the US was US$2,472 per vehicle sold in December 2007, up US$197 (8.7%) from November 2007, and up US$157 (6.8%) from December 2006.
... read more
BRIEFING: Continental launches new TravelBank credit card
Chase Card Services and Continental Airlines have launched the Continental Airlines Travelbank World MasterCard credit card. Card members can earn credits that can be used for all or part of any flight purchased on Continental.com. The credits are automatically collected in customers' Travelbank ...
... read more
NEWS: Retail loyalty cards to activate mobile coupons
Single Touch Interactive has partnered with prepaid card provider InComm to provide consumers with mobile coupons through their retail loyalty cards using standard point of sale equipment that's already in place at some 100,000 US retail stores.
... read more
BRIEFING: College savings aided by MasterCard rebates
The Illinois, USA-based Bright Start College Savings programme has launched the Bright Start Futuretrust MasterCard credit card. Holders of the 529-linked credit card will automatically receive a US$25 contribution to their Bright Start account after the first use of their Bright Start ...
... read more
NEWS: No more Gold Points, but Gold Points Plus stays
The Gold Points Reward Network, operated by Gold Points Corporation, a subsidiary of Carlson Marketing Worldwide, has announced changes in its operation to 'better serve its major partners and their customers', resulting in the programme ceasing points-issuing activities from 1st April 2008.
... read more
BRIEFING: NCR Fastlane embraces other retail departments
Retailers who have deployed NCR's FastLane self-checkout can now extend its use to shoppers in other parts of the store. NCR FastLane Order and Pay is designed to provide self-service opportunities within a store - such as a deli or bakery section or an in-store food-service operation. It can also ...
... read more
|
|
|
|
|
|
