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The Wise Marketer's marketing & customer loyalty report for the week ending January 10th, 2008...
NEWS: Event-triggered marketing gets 35% more responses
Customer marketing - as opposed to prospect marketing - generates a significantly higher response, according to research commissioned by marketing firm CDMS. More interestingly, though, the survey of UK-based senior marketers found that event-triggered customer marketing produced an average of 35% more responses.
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BRIEFING: Chateaux & Hotels rewards guests with SkyMiles
Delta Air Lines and Chateaux & Hotels Collection have announced a partnership that will allow SkyMiles members to earn 500 miles for each visit booked through the Chateaux web site. Currently located across France, Belgium, Italy and Spain, Chateaux & Hotels Collection plans to add some twenty ...
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NEWS: Car makers boost incentives to end the year well
The online automotive market analyst, Edmunds.com, estimates that the average automotive manufacturer incentive in the US was US$2,472 per vehicle sold in December 2007, up US$197 (8.7%) from November 2007, and up US$157 (6.8%) from December 2006.
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BRIEFING: Continental launches new TravelBank credit card
Chase Card Services and Continental Airlines have launched the Continental Airlines Travelbank World MasterCard credit card. Card members can earn credits that can be used for all or part of any flight purchased on Continental.com. The credits are automatically collected in customers' Travelbank ...
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NEWS: Retail loyalty cards to activate mobile coupons
Single Touch Interactive has partnered with prepaid card provider InComm to provide consumers with mobile coupons through their retail loyalty cards using standard point of sale equipment that's already in place at some 100,000 US retail stores.
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BRIEFING: College savings aided by MasterCard rebates
The Illinois, USA-based Bright Start College Savings programme has launched the Bright Start Futuretrust MasterCard credit card. Holders of the 529-linked credit card will automatically receive a US$25 contribution to their Bright Start account after the first use of their Bright Start ...
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NEWS: No more Gold Points, but Gold Points Plus stays
The Gold Points Reward Network, operated by Gold Points Corporation, a subsidiary of Carlson Marketing Worldwide, has announced changes in its operation to 'better serve its major partners and their customers', resulting in the programme ceasing points-issuing activities from 1st April 2008.
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BRIEFING: NCR Fastlane embraces other retail departments
Retailers who have deployed NCR's FastLane self-checkout can now extend its use to shoppers in other parts of the store. NCR FastLane Order and Pay is designed to provide self-service opportunities within a store - such as a deli or bakery section or an in-store food-service operation. It can also ...
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NEWS: Five predictions for the e-marketing space in 2008
Online advertisers are being told that their market is set to expand significantly in 2008 as new tools and methods are developed to help make the technique more measurable and effective, according to interactive marketing agency Performance Communications Group (PCG).
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BRIEFING: Starwood offers online Aeroplan Mile redemptions
Aeroplan has announced that Starwood Hotels is now offering Aeroplan members a completely web-based way of searching for, booking and confirming hotel stays while redeeming their Aeroplan Miles. Aeroplan enables its members to search Aeroplan.com for the Starwood property of their choice ...
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