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The Wise Marketer's marketing & customer loyalty report for the week ending February 1st, 2008...
NEWS: Loyalty Driver adds e-coupons and concierge
IMN, the company that provides automotive dealers with the 'Loyalty Driver' e-newsletter service, has introduced two new ideas to help build customer engagement and loyalty: 'Real Coupons' and 'Concierge Content'.
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BRIEFING: Satisfaction metrics depend on the question
In a new white paper, 'Asking the Right Questions: How to Get ROI on Customer Surveys' , Rick Tate and Julie White of Impact Achievement Group explore how companies can use customer surveys to improve the bottom line. Measuring customer behaviour - going beyond typical customer satisfaction ...
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BRIEFING: Creditz adds contactless payment option
Creditz Inc., the exclusive Canadian licensee of Creditz Digital Currency, is to add a contactless, RFID application to its electronic micro-payment and loyalty system. The Creditz RFID-enabled cards will be introduced at the upcoming Electronic Transaction Association (ETA) annual convention in ...
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NEWS: Loyalty schemes growing in popularity again
There has been continued growth in the popularity of loyalty schemes among marketers, with 41.2% of major companies now operating a loyalty scheme, according to a study from data analyst GI Insight.
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BRIEFING: GM wins Polk automotive loyalty award - again
GM has won the Overall Manufacturer award by showing the greatest ability to retain previous customers for a record eighth consecutive year. GM also won another six awards including honours for its Chevrolet Suburban, Silverado, Impala, Saturn ION, Pontiac Solstice and the Cadillac Escalade for ...
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BRIEFING: Emirates launches loyalty debit card
Emirates has launched a co-branded Emirates-Citibank Debit Card which can also be used as an ATM card in the UAE and worldwide. The card rewards users with Skywards benefits when it is used at points of sale at outlets in the UAE and abroad. Discounts and special promotions will be available to ...
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NEWS: Four green marketing predictions for 2008
There are likely to be some serious shifts in the 'green marketing' landscape during the next year or two, including legal challenges and consumer 'greenwashing lists', according to green marketing expert Jacquelyn Ottman.
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BRIEFING: HHonors adds Registered Traveller reward
An agreement between Hilton HHonors and FLO Corporation allows HHonors members to redeem HHonors points for an annual membership to FLO. This is the first national hotel customer loyalty programme redemption agreement for FLO, wherein Registered Traveller memberships can be obtained by redeeming ...
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BRIEFING: Mileage Plan gets new online redemption tool
The Alaska Airlines Mileage Plan today introduced a new online tool that makes it easier for customers to redeem frequent-flier miles for award travel on Alaska Airlines and Horizon Air. When customers select a desired route, the Award Finder displays all available award seats each day for the ...
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NEWS: The importance of marketing media integration
Media integration - that is, the combining of online and offline marketing channels - is much talked about but little practised, according to Patrick Sargeant, managing director for data solutions provider Response One Group, who reports that targeted direct mail is perhaps one of the most effective drivers of web response that is likely to lead to a purchase.
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BRIEFING: SA radio station launches KlubVIP rewards
A Cape Town-based radio station, 94.5Kfm, has launched a loyalty programme on the back of the success of its sister station's (94.7 Highveld Stereo) Club VIP programme, which was launched at the beginning of 2007 (see ). KlubVIP listeners can earn VIP points that are then burnt in exchange for ...
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BRIEFING: Catalina highlights 'green shopper' categories
According to Catalina Marketing, when one green non-food product was included in a shopper's basket, the average order reached nearly US$100 - triple the normal US$29 shopping basket. Catalina's recent behaviour-based, green customer segmentation revealed that shoppers buy green for four distinct ...
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NEWS: Engagement loyalty needed for CPG relationships
Conventional marketing wisdom asserts that consumer packaged goods (CPG) companies can't build real consumer loyalty because consumers tend to be driven by price and habit. But if that's true, why are so many CPG firms exploring customer relationships and launching loyalty programmes?
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BRIEFING: US customer loyalty summit details announced
To be held in Texas in April, IQPC's Customer Loyalty Summit 2008 promises the opportunity to hear how customer loyalty, relationships, and marketing campaigns are being approached by America's biggest brands, including Best Buy, Home Depot, Proctor & Gamble, Cisco Systems, and others. Loyalty ...
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BRIEFING: Coupons & loyalty card savings add up quickly
According to a new poll conducted by the Consumer Reports National Research centre for ShopSmart magazine, women who use coupons and store-loyalty cards save over 10% a year on groceries, the equivalent of US$678 a year. According to the poll, brand loyalty often takes a backseat to money-saving ...
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