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The Wise Marketer's marketing & customer loyalty report for the week ending January 31st, 2008...
NEWS: Loyalty schemes growing in popularity again
There has been continued growth in the popularity of loyalty schemes among marketers, with 41.2% of major companies now operating a loyalty scheme, according to a study from data analyst GI Insight.
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BRIEFING: GM wins Polk automotive loyalty award - again
GM has won the Overall Manufacturer award by showing the greatest ability to retain previous customers for a record eighth consecutive year. GM also won another six awards including honours for its Chevrolet Suburban, Silverado, Impala, Saturn ION, Pontiac Solstice and the Cadillac Escalade for ...
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BRIEFING: Emirates launches loyalty debit card
Emirates has launched a co-branded Emirates-Citibank Debit Card which can also be used as an ATM card in the UAE and worldwide. The card rewards users with Skywards benefits when it is used at points of sale at outlets in the UAE and abroad. Discounts and special promotions will be available to ...
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NEWS: Four green marketing predictions for 2008
There are likely to be some serious shifts in the 'green marketing' landscape during the next year or two, including legal challenges and consumer 'greenwashing lists', according to green marketing expert Jacquelyn Ottman.
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BRIEFING: HHonors adds Registered Traveller reward
An agreement between Hilton HHonors and FLO Corporation allows HHonors members to redeem HHonors points for an annual membership to FLO. This is the first national hotel customer loyalty programme redemption agreement for FLO, wherein Registered Traveller memberships can be obtained by redeeming ...
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BRIEFING: Mileage Plan gets new online redemption tool
The Alaska Airlines Mileage Plan today introduced a new online tool that makes it easier for customers to redeem frequent-flier miles for award travel on Alaska Airlines and Horizon Air. When customers select a desired route, the Award Finder displays all available award seats each day for the ...
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NEWS: The importance of marketing media integration
Media integration - that is, the combining of online and offline marketing channels - is much talked about but little practised, according to Patrick Sargeant, managing director for data solutions provider Response One Group, who reports that targeted direct mail is perhaps one of the most effective drivers of web response that is likely to lead to a purchase.
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BRIEFING: SA radio station launches KlubVIP rewards
A Cape Town-based radio station, 94.5Kfm, has launched a loyalty programme on the back of the success of its sister station's (94.7 Highveld Stereo) Club VIP programme, which was launched at the beginning of 2007 (see ). KlubVIP listeners can earn VIP points that are then burnt in exchange for ...
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BRIEFING: Catalina highlights 'green shopper' categories
According to Catalina Marketing, when one green non-food product was included in a shopper's basket, the average order reached nearly US$100 - triple the normal US$29 shopping basket. Catalina's recent behaviour-based, green customer segmentation revealed that shoppers buy green for four distinct ...
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NEWS: Engagement loyalty needed for CPG relationships
Conventional marketing wisdom asserts that consumer packaged goods (CPG) companies can't build real consumer loyalty because consumers tend to be driven by price and habit. But if that's true, why are so many CPG firms exploring customer relationships and launching loyalty programmes?
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BRIEFING: US customer loyalty summit details announced
To be held in Texas in April, IQPC's Customer Loyalty Summit 2008 promises the opportunity to hear how customer loyalty, relationships, and marketing campaigns are being approached by America's biggest brands, including Best Buy, Home Depot, Proctor & Gamble, Cisco Systems, and others. Loyalty ...
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BRIEFING: Coupons & loyalty card savings add up quickly
According to a new poll conducted by the Consumer Reports National Research centre for ShopSmart magazine, women who use coupons and store-loyalty cards save over 10% a year on groceries, the equivalent of US$678 a year. According to the poll, brand loyalty often takes a backseat to money-saving ...
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NEWS: Slow retail market puts new pressure on luxury brands
The holiday shopping season may have been fairly dismal for most retailers, but those courting the wealthiest luxury consumers managed to fare slightly better, according to the latest figures from the Luxury Institute's Wealth Report.
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BRIEFING: US Naval Academy launches student Yard Card
In September 2007, Visible Results launched a card-based loyalty programme on behalf of the Naval Academy Business Services Division at the United States Naval Academy in Annapolis. The Yard Card was designed for midshipmen and staff, and was launched as a stored value payment card. Visible ...
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BRIEFING: CAA-Quebec offers members a discount at Familiprix
Quebec's 250 Familiprix pharmacies have joined the CAA-Quebec customer club to provide benefits to the organisation's 925,000-strong membership. Although the agreement excludes certain items that, by law, cannot be part of loyalty programmes (such as prescription and over-the-counter medication) ...
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