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The Wise Marketer's marketing & customer loyalty report for the week ending January 24th, 2008...
NEWS: Better segmentation can drive customer relationships
Most business need to more carefully consider their approach to customer segmentation in order to build stronger customer relationships based on relevance and trust, according to Keith Pearce, EMEA marketing director for Genesys Telecommunications Laboratories.
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BRIEFING: Primus telecoms becomes Aeroplan sponsor
Aeroplan and Primus Telecommunications of Canada have signed a multi-year partnership that allows Aeroplan members to earn Aeroplan Miles for purchasing Primus' range of consumer products and services. Members earn 3 Aeroplan Miles for every Can$1 spent on Primus' products and services, including ...
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BRIEFING: Chemmart succeeds with GraphiCard loyalty scheme
The Australian pharmacy chain, Chemmart, has seen rapid results from the launch of its Chemmart Rewards loyalty programme. The system, using Visible Results' GraphiCard thermochromic card technology, was launched at the start of December 2007 but has already produced positive results. In the ...
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NEWS: PayBack and Weg.de launch new travel web site
The German loyalty coalition, PayBack, has partnered with the online travel portal operator, Weg.de, to launch a new travel platform called PayBack Reisen, with the motto 'the most beautiful points in the world'.
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BRIEFING: eBucks auctions car for less than 10% of its value
The latest winner of one of South African loyalty programme, eBucks' highest unique bid auctions, has paid just R9,958 (approx. US$1,407) for a brand new Toyota Yaris T1 car, instead of the R105,000 (approx. US$14,838) that it would usually cost. In the highest unique bid auctions, it isn't the ...
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BRIEFING: Vesdia enhances its online loyalty rewards mall
Vesdia has launched an enhanced online mall for several airline, financial services and grocery clients. The new mall has a broad range of features that allow participants to earn rewards and use the mall as a one-stop shopping portal to shop with over 600 leading online merchants and conduct ...
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NEWS: EasyJet launches 1-2-3 rewards credit card
The UK-based low fare airline EasyJet has partnered with Citi Cards to launch a credit card that offers an ongoing 'EasyJet 1-2-3' rewards programme with various discounts and benefits for cardholders.
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BRIEFING: Companies still need to work hard for true loyalty
Latest research from Arvato Loyalty Services explores UK consumers feelings of loyalty toward their favourite brands and the regional breakdown of the 'loyalty league table'. The report reveals that consumers from the North East and Wales top the bill for feelings of brand loyalty, ranking well ...
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BRIEFING: Bright Start launches college savings credit card
Illinois' Bright Start 529 College Savings programme has formed a new national partnership with the Futuretrust MasterCard Rebate programme, making the Bright Start Futuretrust MasterCard, available nationwide. Holders of a 529-linked credit card will automatically receive a US$25 contribution to ...
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NEWS: LMG takes controlling interest in Air Miles ME
Aeroplan's newly acquired subsidiary Loyalty Management Group (LMG) - the owner and operator of the UK's Nectar coalition loyalty programme - has announced LMG's first international acquisition, in the form of an increased stake in the Air Miles Middle East operator, Rewards Management Middle East Limited (RMMEL).
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BRIEFING: Shoprite to link loyalty data to computerised carts
MediaCart, Microsoft, and Wakefern have partnered to pilot MediaCart's next-generation computerised shopping carts for potential rollout to all ShopRite stores in the US. The early pilot, conducted with Wakefern in its ShopRite stores, provided insights from both the consumer and retailer ...
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BRIEFING: Stop & Shop scan-and-bag gives personalised offers
Modiv Media and Motorola's enterprise mobility business today announced that Stop & Shop customers will be using the Modiv Shopper, a next-generation portable shopping assistant powered by Motorola's MC17 mobile computer. The handheld device, known to Stop & Shop customers as EasySHOP , offers ...
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NEWS: Eight trends affecting retail marketing in 2008
With so many gloomy forecasts for the 2007 holiday season, retailers could be forgiven for just giving up, according to Eric Holmen, president for mobile marketing firm SmartReply. But there are eight marketing trends for 2008, observed by SmartReply, that could make those retailers feel more cheerful.
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BRIEFING: Predictive analytics to aid wholesale loyalty
Corporate Express US, part of the Dutch-based Corporate Express NV, is using predictive analytics software from SPSS to improve customer retention for its US operations. When it comes to customer satisfaction, the wholesale supply industry faces vastly different obstacles compared to the retail ...
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