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The Wise Marketer's marketing & customer loyalty report for the week ending January 17th, 2008...
NEWS: A closer look at B2C online lead generation
Marketing campaigns are most effective when they integrate different techniques to gather, qualify and convert customer data into potential new sales, according to this article by Simon Wajcenberg, CEO for UK-based online lead generation firm Clash-Media.
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BRIEFING: Property buyers rewarded with points and perks
HomePerks is launching a turnkey rewards network to help real estate companies and professionals prosper in the sluggish real estate market. The online network, which is described as a "real estate rewards" system, allows professionals to easily implement tactics proven in other industries to ...
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BRIEFING: Zing! to let shoppers clip their coupons online
CoalitionWorks has completed the Alpha test for the Zing! Smart Shopping Network and is about to launch the first in-store Beta. Zing!'s web-based technology personalises the savings and rewards offers available to shoppers. It is designed to provide a simpler and greener shopping experience by ...
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NEWS: Ten consumer trends driven by social media
There are ten key trends that will increasingly affect the way businesses use social media such as Facebook and MySpace to stay in contact with consumers and their needs, hopes, and desires, according to Will Beresford, strategy director for UK-based consumer data consultancy Beyond Analysis.
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BRIEFING: Office Depot launches Worklife Rewards credit card
Chase Card Services and Office Depot have launched the Office Depot Worklife Rewards Visa signature card for both business owners and consumers. This card offers Office Depot customers the chance to earn rewards with every card purchase. The card provides Office Depot customers with benefits ...
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BRIEFING: EDebitPay launches EDP Rewards mall
Prepaid debit card marketing company EDebitPay has partnered with BSP Rewards to build a custom branded loyalty rewards mall for EDP Rewards. EDP Rewards memberships will be automatically provided for free to EDP cardholders, and points awarded for card usage can be redeemed for discounts at ...
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NEWS: Smart Web to follow Web 2.0 for better engagement?
While 2007 was a year of enormous strides in social media, the industry is beginning to realise that the dream of monetising these popular consumer destinations is not going to be as easy as had been hoped.
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BRIEFING: Study reveals stronger 'green loyalty' trend
According to the Retail Rewards Programmes Around the World 2007 report from Razor's Edge Business Intelligence, the next 2-3 years will see retailers around the globe building eco-friendly components into their loyalty programmes. While green marketing typically appeals to an entire customer ...
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BRIEFING: Creditz unveils micro-payment loyalty currency
CEO America, the US licensee of Creditz digital currency, has announced a fully-integrated promotional currency, micro-payment and loyalty system. Creditz has also announced its integration with Provision's 3D holographic digital signage system, an integrated promotional system that features ...
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NEWS: Seven marketing operations best practices explained
There are seven key best practices for marketing operations that can help close the divide between marketing expectations and actual results, according to Chetan Saiya, CEO for marketing operations management (MOM) solutions provider Assetlink Corporation.
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BRIEFING: Green Rewards to launch in UK with eco-incentives
Green Rewards is planning a 2008 launch for its Green Earth loyalty programme following the securing of initial funding from a consortium of private investors. Described as "the UK's first all-green loyalty programme", Green Earth offers a range of green products, green experiences and green ...
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BRIEFING: 2007 holiday e-shopping season exceeded US$29bn
According to comScore, some US$29.2 billion was spent online during the 2007 holiday season - a 19% gain on the same period in 2006. So-called "Green Monday" (10th December 2007) was the heaviest individual spending day of the season with US$881 million in sales, followed by Tuesday 11th at US$819 ...
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NEWS: Innovative publisher adds DVD to gift cards
It may not be a new idea, but it's one that's worth revisiting in light of the current global trend toward multimedia advertising techniques: In the US a digital publisher called Serious produced an interactive, DVD-based, mag-stripe encoded gift card last year for Disney's 'Pirates of the Caribbean: At Worlds End' film.
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BRIEFING: SeaMiles' loyalty profits pay its property debts
North American cruise loyalty provider, SeaMiles, reports that it has recently repaid all of its fixed rate real estate mortgages, totalling US$2,012,500 in principal, and also has paid US$240,000 to settle a real estate legal proceeding regarding a Claim for Lien. These payments were funded from ...
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