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The Wise Marketer's marketing & customer loyalty report for the week ending February 14th, 2008...
NEWS: How health recipe kiosks can improve grocery sales
Nearly 70% of grocery shoppers made an immediate purchase as a result of using a 'Healthnotes Fresh Ideas' healthy recipe kiosk, and more than half agreed that such a kiosk gave them a reason to shop at a particular store, according to the results of an in-store test.
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NEWS: E-marketers to invest in engagement this year
More than 50% of online businesses plan to deploy enhancements such as better imagery, consumer personalisation, and user-generated content over the next six months - and 93% within a year - according to a survey by Scene7 (part of Adobe Systems).
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BRIEFING: Kenyan lager gets its own loyalty programme
East African Breweries, Diageo's East African beverage business, and Reward & Recognition Limited (R&R), have launched a loyalty programme for one of EABL's premium beer brands, Tusker Malt Lager. The Tusker Malt Access Club targets the discerning, 'techno-savvy' individual who drinks Tusker Malt ...
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BRIEFING: Marriott Rewards brings back the MegaBonus
Marriott Rewards' MegaBonus promotion is back; members can earn up to 25,000 bonus points this spring. Beginning with their second stay, members will earn 5,000 MegaBonus points for every other paid stay at a participating Marriott International hotel between February 15 and May 15, 2008 ...
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NEWS: Affinity marketers lack common sense, report says
Too many brands view affinity marketing as the customer acquisition equivalent of a 'get rich quick' scheme, according to a report from information services firm, Experian.
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BRIEFING: HawaiianMiles adds merchant-funded rewards
Hawaiian Airlines and Vesdia Corporation have announced a multi-year service agreement to enhance Hawaiian Airlines' HawaiianMiles frequent flier programme. Vesdia is to manage and expand the existing HawaiianMiles merchant-funded reward programme to offer members greater opportunities to earn ...
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BRIEFING: Green Rewards added to Arvato's portfolio
The customer relationship marketing firm, Arvato Loyalty Services, has chosen Green Rewards as its green loyalty solutions provider. Described as the UK's first all-green loyalty programme, Green Rewards offers a range of green products, green experiences and green charity gifts that can provide a ...
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NEWS: Chinese consumers churn amid flood of brands
Many global consumer products companies perceive China as a big, untapped consumer market where they can succeed simply by launching their products into the marketplace. But research by Boston Consulting Group (BCG) among Chinese consumers suggests that the market is not such an easy - or loyal - target.
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NEWS: UK consumers find online reviews most helpful
More than two-thirds of UK consumers (70%) cited online product ratings and reviews as the most helpful feature when deciding what to buy - either from an online retailer or a high street shop - according to research from Jupiter Research and social commerce technology firm Bazaarvoice.
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BRIEFING: Consumers offered chance to sell loyalty rewards
In Canada, LoyaltyMatch has launched an online person-to-person marketplace that enables loyalty programme members (in any country) to swap or sell the rewards they earn from their loyalty programme memberships. For example, a consumer with say 35,000 FFP miles could offer to swap an airline ...
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BRIEFING: Air Miles Canada launches Platinum Amex card
Amex Bank of Canada and the Air Miles Reward programme have launched the American Express Air Miles Platinum Credit Card, designed to give consumers a fast way of earning Air Miles reward miles on a credit card. With the new Card, card members can earn 50% more Air Miles - 1 reward mile for every ...
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NEWS: Factors that enrich consumer-brand relationships
This year will be one in which brands increase their efforts to improve emotional connections with consumers, according to Laurence Knight, principal for US-based marketing consultancy Fletcher Knight.
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BRIEFING: Tonnex to relaunch reseller rewards programme
As Tonnex's year-long Reseller Rewards programme draws to a close, the printer consumables wholesaler has decided to continue it into a second year. The current programme offers customers a minimum of 2 points per dollar on all purchases from Tonnex. Customers then use these points to redeem for ...
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BRIEFING: Priority Club Rewards consolidates loyalty cards
Recognising that rewards cards are weighing down wallets across the US (recent research from Colloquy suggests that the average US household belongs to 12 loyalty programmes), Priority Club Rewards is introducing a consolidated membership card. Platinum and Gold Elite members of Priority Club ...
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NEWS: Peppers' & Rogers' laws conquer short-termism
In 1993 Don Peppers and Martha Rogers published their book, 'The One to One Future', explaining why one-to-one marketing would be what all smart marketers should do. Now they have published a new book, 'Rules to Break & Laws to Follow', explaining how businesses can beat the 'short termist crisis'.
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BRIEFING: Upromise announces US$250k scholarship award
In the US, Upromise has announced two new ways of saving toward a college education. The Upromise Scholarship was created with lead sponsor Bed Bath & Beyond and with support from Canon eStore, MasterCard, Rewards Network and 1-800-Flowers.com. The (now annual) US$250,000 scholarship programme ...
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BRIEFING: Employee loyalty is slipping globally
Workers on four continents have grown more restless over the past two years, according to a survey by global consultants BlessingWhite. Of the nearly 4,500 who participated in the study, only 58% expect to "definitely" remain with their employer through the year, down from 65% in 2006, whereas 34% ...
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FEATURE: Creating and growing a loyalty scheme - what to find out, and how - Updated February 2008
Practical findings from 'The Loyalty Guide Volume II' report, summarising how loyalty programmes are set up, managed, measured, perceived and justified - whether B2B or B2C, in any industry sector... - This article relates to the new edition: The Loyalty Guide III From 'mom & pop' ...
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