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The Wise Marketer's marketing & customer loyalty report for the week ending February 21st, 2008...
NEWS: US credit cards increase customer retention focus
The saturation of the US credit card market, together with the increasing costs of customer acquisition, are leading credit card issuers to concentrate more on existing customers than ever before, according to a market report distributed by Research and Markets.
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NEWS: The e-retail impact of customer reviews
Most online retailers are finding that product pages are the best place to put customer-generated reviews, rather than placing reviews on separate pages or sections of the e-commerce web site, according to a research paper conducted by the E-Tailing Group and sponsored by online customer review solutions provider PowerReviews.
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BRIEFING: Fido Wireless Rewards signs 1 millionth member
The North American mobile telecommunications firm Fido has announced that, four years after its launch, the Fido Rewards programme has signed up its one-millionth member. Although the programme was launched in February 2004, it was relaunched in September 2007 to include mobile phone accessories ...
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BRIEFING: Online club to support chief marketing officers
A new online community has been formed for chief marketing officers. The CMO Club was founded by Pete Krainik, himself a CMO (of QD Technology), and has grown from a series of grass roots dinners into an online professional social network. With the help of interactive agency, Renegade, Krainik ...
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NEWS: The Carphone Warehouse joins Nectar Business
Members of the UK-based B2B coalition loyalty programme, Nectar Business, now have the opportunity to earn and redeem points for landline, broadband and mobile telephone packages from The Carphone Warehouse.
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BRIEFING: TAM and Lufthansa FFPs to reciprocate
TAM and Lufthansa have signed a partnership agreement to allow members of TAM's Fidelidade and Lufthansa's Miles & More frequent flyer programmes to earn miles on flights operated by either airline. The airlines report that they are also planning to initiate codeshared flights on national and ...
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BRIEFING: Royal Mail defends the printed statement
Companies that mail their customers monthly printed statements could risk losing up to 33% of those customers if they stopped sending statements, according to research from Henley HeadlightVision, commissioned by the UK's Royal Mail postal service. Utility companies were found to be at most risk ...
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NEWS: Key drivers of retail business intelligence
Retailers are increasingly focusing on how they can improve customer intelligence and do away with wasteful spending, according to a retail business intelligence (BI) survey by Aberdeen Group.
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BRIEFING: What are South Africa's most valuable credit cards?
For the second consecutive year, the Discovery and SAA Voyager credit cards were ranked first in the South African 'Value in Credit Cards' survey report from Razor's Edge Business Intelligence. The SAA Voyager Premium card is the country's most valuable stand-alone credit card, and the Platinum ...
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BRIEFING: Auto dealer e-newsletter service goes mobile
IMN, which markets the 'Loyalty Driver' e-newsletter service for automotive dealerships, has added a new mobile marketing service called 'Show Your Phone' which makes it easier for consumers to obtain and redeem coupons and other special offers. Designed as an extension to the Loyalty Driver ...
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NEWS: Loyalty Lab targets social media engagement
Loyalty Lab has announced a new release of its marketing platform, featuring social media extensions aimed at recognising and responding to customer engagement activities, collecting rich customer data, targeting promotions and engaging best customers.
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NEWS: Nectar eStores rewards e-shopping around
The eStores online shopping service of the UK-based Nectar coalition loyalty programme has launched a product comparison search engine, allowing members to compare the prices of thousands of products, and then collect Nectar points for consequent purchases.
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BRIEFING: BMO runs 'Year of the Rat' Air Miles sweepstake
In Canada, BMO Bank of Montreal is ringing in the Chinese New Year ('Year of the Rat') with an Air Miles-based sweepstake. A number of BMO branches in the Greater Toronto and Greater Vancouver areas that support Canada's growing Asian community are offering chances to win 8,888 Air Miles Reward ...
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BRIEFING: Scotiabank offers 5 times the reward with Mazda
Scotiabank's credit card rewards programme, the 'ScotiaStar Network' , has teamed up with Mazda Canada to provide Mazda customers with additional savings and rewards. ScotiaStar members can earn five times the usual level of rewards when they use their Scotiabank Visa card for the purchase of ...
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NEWS: Firms missing the link between satisfaction and profit
In terms of customer service, UK companies are now lagging behind those in other developed nations as they fail to act on the link between satisfied customers and profit, according to a survey by customer satisfaction experts at The Leadership Factor.
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BRIEFING: Century 21 renews contract with Air Miles Canada
Century 21 Canada has signed a multi-year renewal agreement as a national sponsor in the Canadian Air Miles Reward programme. A top-15 Air Miles sponsor, Century 21 Canada is part of a global residential real estate sales organisation. It has been a national Air Miles Reward programme sponsor ...
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BRIEFING: Canadian toll road awards $10m in loyalty benefits
The Canadian toll road operator, 407 ETR, has given out nearly Can$10 million in benefits during the first year of its rewards programme, and says it will continue to offer free kilometres and instant fuel savings to personal transponder customers who frequently use Highway 407 ETR. ETR Rewards ...
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