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The Wise Marketer's marketing & customer loyalty report for the week ending December 15th, 2008...
NEWS: Factors that drive online consumer reviews
Altruism drives the majority of online reviewers in the UK, just as it does in the US, according to a recent study by social commerce company BazaarVoice and research firm Keller Fay.
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BRIEFING: Boston Pizza continues with Air Miles Canada
In Canada, the 300+ outlet casual restaurant chain Boston Pizza has renewed its partnership in the Air Miles rewards programme, having been a member since 1993. The restaurant operator, which currently has annual net sales of approximately Can$755 million, aims to continue to use the Air Miles ...
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NEWS: Cyber Monday produces mixed consumer feelings
Although Cyber Monday shoppers were less satisfied with their online experience in 2008 than they were in 2007, satisfaction was greater in November than it was in October, according to a study by ForeSee Results.
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BRIEFING: Dividend Miles offers ID theft protection
US Airways Dividend Miles members are now eligible for a 10% discount and 1,000 Dividend Miles if they enrol with identity theft protection service, LifeLock, which works to make personal information useless to identity thieves and backs up the service with a US$1 million guarantee. LifeLock ...
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NEWS: Consumers to spend loyalty points on gifts
While US retailers await their holiday season sales results, BMO Bank of Montreal and the Canadian Air Miles reward programme have conducted a survey to provide some early insights into holiday shopping intentions.
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BRIEFING: New loyalty platform for restaurants & retailers
The loyalty division (7G Loyalty) of TransWorld Benefits International (trading as 7G Companies) has launched the Red Carpet Alliance, a patent-pending closed loop, fee based, customer relationship, loyalty and marketing programme. Red Carpet uses a registered card platform to help restaurants ...
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NEWS: General Mills to launch snack loyalty scheme
DCR Strategies, in partnership with New York-based TPG Rewards, has announced that it is to launch a major incentive card programme for General Mills Foods later this month.
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BRIEFING: HHonors and SkyMiles launch winter promotion
Hilton HHonors and Delta Air Lines have launched a promotion that allows members to "double dip" to earn HHonors points plus SkyMiles and earn six times the number of miles typically awarded. The promotion covers stays at participating Hilton Family hotels during December, January and February. An ...
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NEWS: Christmas shopping 'a big e-retail opportunity'
For the 2008 holiday season, 90% of consumers say they plan to use the web to research and purchase some of their Christmas shopping items, with 68% planning to conduct at least half of their Christmas shopping online, and 71% agreeing that the recession is playing a large part in their budgeting decisions.
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BRIEFING: NPS book explains the process practically
In a new book, Answering the Ultimate Question , Richard Owen and Laura Brooks, executives at Satmetrix, provide practical advice on what organisations need to do to improve the customer experience and increase loyalty. The book follows Fred Reichheld's 2006 The Ultimate Question , in which he ...
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