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The Wise Marketer's marketing & customer loyalty report for the week ending December 29th, 2008...
NEWS: UK offers retail loyalty points as health incentive
In the UK, a new health-driven retail loyalty programme called 'Points4Life' has been announced by Manchester City Council and Manchester NHS (National Health Service), aiming to encourage local citizens to make healthier lifestyle choices.
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BRIEFING: Fewer retailers increasing loyalty budgets
The Canadian retail advisory firm Karabus Management has published the results of a survey of 35 national retail chains in the specialty and department store sectors, examining the key steps that retail CFOs are currently taking to combat today's macroeconomic environment. According to Antony ...
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NEWS: Tour firm benefits from cross-channel marketing
The tour operator Bales Worldwide reports that it has recently doubled its direct marketing campaign response rates and increased resultant sales using personalised and integrated communications by e-mail, direct mail and SMS, thanks to software from Neolane.
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BRIEFING: Grassroots movement aims to steer m-advertising
A new mobile advertising industry movement called EverySingleOneOfUs has been launched as a grassroots resource, aggregating knowledge and recommending best practices and methodologies to help ensure the best possible mobile advertising user experience. Founded by Jonathan MacDonald, who was ...
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NEWS: Gift cards less popular than gifts in 2008
More than half (56.7%) of American consumers said they had spent less during the 2008 holiday season due to the worsening economic environment, according to the latest Pulse Survey from BIGresearch, which also found that more people still prefer receiving personal gifts rather than gift cards.
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BRIEFING: Aeroplan trades 34m miles for green rewards
Aeroplan has recently celebrated the first anniversary of its 'Green it Up' programme by adding its own donation of 50% of the total number of Aeroplan Miles redeemed that day for carbon offsets. The programme's so-called 'Green Coalition' of partners includes CIBC, American Express, and Avis ...
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NEWS: Maritz launches real-time POS loyalty platform
In the US, Maritz and Welcome Real-Time have join forces to launch a loyalty offering called 'Maritz Real-Time Rewards' in both the US and Canada, to allow consumers to redeem loyalty points against purchases and to allow card issuers to make personalised offers at the point of sale.
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BRIEFING: Qantas and Woolworths form loyalty alliance
In Australia, retailer Woolworths and international airline Qantas have partnered to form a loyalty alliance. From mid-2009, the new alliance is expected to allow Woolworths customers who participate in the Everyday Rewards programme to earn Qantas frequent flyer points when they shop for ...
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NEWS: Retailers' e-channel still failing on service
North American retailers have been underperforming in terms of customer service through their electronic channels, according to the latest research from knowledge management software firm eGain.
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BRIEFING: Sears Club Points redeemable for gift cards
Sears Canada has announced the availability of instant point redemptions of Sears Club Points for gift cards. From December 2008 onward, consumers can redeem their Sears Club Points with no redemption fee, from either their Sears Card or Sears MasterCard, for a range of gift card values. Sears ...
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