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The Wise Marketer's marketing & customer loyalty report for the week ending December 8th, 2008...
NEWS: Poor economy to drive better customer experiences
Now that the world's economy is suffering so badly, the overall 'customer experience' is an increasingly vital factor for consumer-facing businesses, according to a white paper published by Peter Lavers of Ogilvy's Customer Futures Group, and edited by John and Bill Todor of The Whetstone Edge.
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BRIEFING: Amazon to redeem Citi's ThankYou Points
Members of Citi's ThankYou Rewards Network can now redeem ThankYou Points for products fulfilled through Amazon.com. ThankYou Network's newly expanded rewards inventory comes with a new online interface that allows members to search and browse rewards by point range, category, and specific ...
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NEWS: Retail kiosk payment preferences start to shift
With Christmas approaching, the United Kingdom's retail outlets stand to benefit from research findings that show how British consumers are embracing new methods of payment, with 80% of shoppers saying they are happy to use kiosks and vending machines for their purchases.
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BRIEFING: Tommy Bahama launches guest loyalty scheme
Tommy Bahama, the luxury island lifestyle brand with more than 70 retail stores - twelve of which include an upscale restaurant - is to launch a loyalty programme. While the company is a highly recognised brand, it is fairly new to e-commerce, having began its online initiatives in the autumn of ...
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NEWS: Nine key loyalty & engagement trends for 2009
Customer loyalty and engagement metrics make very effect leading indicators of what consumers think and, perhaps more importantly, how they are going to behave, according to Robert Passikoff of Brand Keys, who has identified what he believes will be the nine key consumer loyalty and engagement trends for 2009.
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BRIEFING: Shoppers expect to cut spending this holiday
A survey by the online loyalty programme, MyPoints, reveals that 82% of consumers plan to spend less this holiday season than they did last year. MyPoints polled more than 20,000 members, and found that 87% of those surveyed have set a budget for this year's holiday shopping to help achieve this ...
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NEWS: LMG to offer retail insights in North America
In Canada, Groupe Aeroplan has announced that it is launching its UK-based customer-driven insight and communication business, LMG Insight & Communication (I&C), in North America, having new offices based in Toronto and Chicago.
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BRIEFING: Kaufhof and PayBack extend partnership
Galeria Kaufhof has extended its partnership with the bonus programme Payback until 2014. The Metro group-operated department stores have been part of the Payback network since its very beginning and, due to its brand presence based on a convincing retail brand strategy, are one of the largest and ...
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NEWS: Focus on inbound customer contact points
While marketers are under pressure to demonstrate the effectiveness of customer interactions, a new focus on inbound customer contact points is needed, according to Martijn Hoogakker of UK-based management consulting firm Cirquent.
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BRIEFING: Free dessert for TGI Friday's frequent diners
TGI Friday's is treating members of its Give Me More Stripes loyalty programme a free dessert when they buy an entree at participating restaurants during Black Friday weekend. In addition to this, Give Me More Stripes members receive the following immediate perks: Personalised and customised ...
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