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The Wise Marketer's marketing & customer loyalty report for the week ending December 19th, 2008...
NEWS: Unsuitable CRM systems inhibit mobile relationships
While customer-centric marketing is increasingly seen as a kind of 'Holy Grail' for mobile telecoms operators, generic CRM systems, fragmented data, and poor campaign monitoring and reporting systems are undermining their ability to put subscribers at the heart of marketing relationships, according to a study by Freeform Dynamics, commissioned by Business Logic Systems.
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BRIEFING: Aeroplan signs War Child for Beyond Miles
Aeroplan has announced that War Child Canada has become the Beyond Miles programme's latest charitable partner. Beyond Miles is a programme that enables Aeroplan members to donate their Aeroplan miles to Canadian charities that are committed to improving lives and enriching communities in Canada ...
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NEWS: Recession strains employee loyalty and ethics
Employees will apparently do almost anything to keep their jobs in today's trouble economy, but at what cost to the employer? A survey by IT security firm Cyber-Ark Software found that while employees are willing to make sacrifices for continued employment, they are not above conspiring to take valuable corporate information with them if they're asked to leave.
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BRIEFING: Malina takes Russian loyalty award
Last month the Sales Business Awards 2008 award ceremony took place in Russia, where the Malina coalition loyalty programme was hailed as the Sales Business Awards winner in the Best Loyalty Programme category. Malina also earned the same award in 2007's ceremony. Founded by Sales Business ...
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NEWS: New rewards platform for financial institutions
The financial services technology provider Jack Henry & Associates has formed a strategic alliance with payment intelligence software firm Saylent Technologies to offer an integrated customer rewards platform for financial institutions.
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BRIEFING: Free gift cards for Rite Aid shoppers
In the US, Rite Aid has announced a new Holiday Gift of Savings programme whereby (until 24th December 2008) shoppers can earn free gift cards ranging from US$5 to US$20 in value for purchases of US$25 or more. Other ways in which consumers can save money include the Rite Aid RX Savings Card ...
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NEWS: Study identifies credit/debit reward preferences
First Data recently conducted a consumer loyalty study, examining rewards programmes offered by financial institutions, and found that although credit card rewards programmes are popular with consumers, many have experienced frustration with the rewards that are offered.
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BRIEFING: Aeroplan to accelerate Air Canada reward payments
Air Canada reports that it has reached an agreement with Aeroplan to have the loyalty management company accelerate payment terms of Air Canada reward tickets issued through to 29th May 2009. The agreement is expected to result in accelerating approximately Can$70 million in payments to Air Canada ...
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NEWS: Factors that drive online consumer reviews
Altruism drives the majority of online reviewers in the UK, just as it does in the US, according to a recent study by social commerce company BazaarVoice and research firm Keller Fay.
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BRIEFING: Boston Pizza continues with Air Miles Canada
In Canada, the 300+ outlet casual restaurant chain Boston Pizza has renewed its partnership in the Air Miles rewards programme, having been a member since 1993. The restaurant operator, which currently has annual net sales of approximately Can$755 million, aims to continue to use the Air Miles ...
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