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The Wise Marketer's marketing & customer loyalty report for the week ending August 15th, 2008...
NEWS: Coupon users migrating to internet printing
The number of people turning to the web for coupons has soared to 36 million in 2008, representing an increase of 10 million people since 2005, according to a survey by Simmons/Experian Research and Coupons Inc.
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BRIEFING: More rewards for last-minute travel bookers
Frequent last-minute travellers seeking holiday deals online can earn free trips through 'TripleDip' - a new web-based loyalty programme from the members-only LastMinuteTravel Club . Travel club members earn 1 point for each US$1 spent on the web site's inventory of discounted hotels, air fares ...
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NEWS: Focus on China: A new consumer revolution?
The Wise Marketer has recently interviewed Henry Winter, CEO for Chinese loyalty programme operator SmartClub, to find out how the country's customer loyalty outlook is changing. In this interview, our European editor, Peter Wray, explores the rise of SmartClub and its e-community and coalition loyalty models.
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BRIEFING: Maritz launches rewards fulfilment service
Maritz has announced the creation of 'Rewards Direct by Maritz', a new solution specifically aimed at rewards-only buyers who are focused on reward selection and delivery. Rewards Direct was designed to serve the growing number of organisations that handle in-house planning and operations of ...
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NEWS: Air Miles Canada signs new business partner
ISB Canada, which provides document retrieval services for the property and casualty claims market, has signed up as a business partner under the Air Miles Corporate Incentives programme, with immediate effect.
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BRIEFING: Rewards programme increases recycling by 90%
RecycleBank and AAA Recycling and Trash Removal Services of Fairfax, Virginia, have announced that residential recycling rates have increased by 90% percent after the implementation of an innovative programme designed to encourage more recycling. The increase in recycling was tied to RecycleBank ...
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NEWS: Strategies to reinforce the value of FFP miles
Airline frequent flyer programmes earn billions of dollars selling miles to programme partners, but most invest little in making redemption options more attractive to programme members, according to a white paper from Loylogic.
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BRIEFING: HHonors & Air Miles sign marketing partnership
Air Miles Canada has expanded its hotel rewards portfolio with Hilton HHonors, the guest reward programme for the Hilton Family of Hotels. From August 2008 onward, Air Miles collectors can earn 1 reward mile for every eligible US$10 spent at over 3,000 Hilton family hotels worldwide. When Air ...
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NEWS: Social network awards gift cards for engagement
An online social network for the 30+ demographic group has announced an enhanced member rewards programme that includes gift cards from major retailers.
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BRIEFING: Customer segmentation conference goes to Monaco
From 27th to 30th October 2008, the 'Customer Segmentation & Intelligence' event from IIR Telecoms aims to enable telecoms operators make business decisions more quickly and successfully by helping them to collect the right data, use the right segmentation models, and make full use of their ...
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