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The Wise Marketer's marketing & customer loyalty report for the week ending September 5th, 2008...
NEWS: Hilton & National offer 5m point sweepstake
In the US, National Car Rental has partnered with the Hilton HHonors frequent guest programme to offer a sweepstake awarding five lucky winners 1 million Hilton HHonors points each.
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BRIEFING: IDL launches 'loyalty gift card anywhere' system
IDL Technology Group (more usually known as Instant Discounts ) has launched its new Loyalty Gift Card Anywhere solution that enables retailers, merchants and third-party estate owners to offer loyalty and gift card programmes to their existing and prospective customers without changing their ...
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NEWS: Customer experiences: Make or break?
Canadian consumers are abandoning their shopping carts, delaying purchases and leaving stores, public transit stops and restaurants in significant numbers according to a Maritz Research survey on customer waiting times.
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BRIEFING: Auto-dialler offers targeted promotions
Phoenix Technology Holdings, the licensing and operating company for the SCTN Company, has launched a new addition to its operating system called the Voice Blast programme. It is an auto dialler-based promotional system that offers selected product benefits, including discounts and other rewards ...
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NEWS: Jordan Vineyard launches loyalty scheme
Jordan Vineyard & Winery, a US-based producer of Cabernet Sauvignon and Chardonnay wines, has announced the launch of a new customer loyalty programme called 'Jordan Estate Rewards', to reward its best customers with unique experiences at the Jordan Estate.
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BRIEFING: Ad Infuse's mobile ad network grows by 60%
Ad Infuse, which delivers highly personalised mobile advertisements, has grown its network inventory by 60%, now achieving more than one billion available monthly impressions. With over 75 premium mobile content and network partners, the company's worldwide unique reach now consists of over 30 ...
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NEWS: Health & beauty consumers driven by indulgence
More than two-thirds of South African consumers feel that health and beauty shopping would be greatly improved by personal shoppers and self-indulgent treatments, according to a recent study conducted by Synovate.
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BRIEFING: Conference looks at marketing to today's youth
On 30th October 2008 in London, Marketing Magazine's Youth Perspective Conference 2008 will answer some vital marketing questions: Are the youth as fickle, moneyed and media-savvy as we are led to believe? Does your marketing strategy allow for their lifestyle choices? Senior representatives ...
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NEWS: Nectar launches MP3-based digital music store
In the UK, the popular Nectar coalition loyalty programme has launched the Nectar Digital Music Store, offering programme members the ability to download more than one million tracks from publishers such as EMI, Sony BMG, Warner Music, and The Orchard.
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BRIEFING: US loyalty expo to examine best practices
From 2nd to 4th November 2008, the Loyalty & Rewards Expo in Florida, USA, will allow you to share your success stores, your pain points, challenges, ideas for the future and more. Seasoned industry experts will provide you, through the conference presentations and workshops, with the tools to ...
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FEATURE: Plant A Tree: It's a loyalty strategy, not a tired cliche
How important a role does a corporate ecological conscience play in building true customer loyalty? - Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition or listening to their suggestions and then implementing ...
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