BRIEFING: Sobeys to offer Air Miles
According to Aeroplan, a multi-year agreement has been signed with Sobeys that will enable members of the Aeroplan programme to earn miles on purchases at Sobeys stores in certain provinces. Further details will be made available when the offer is launched. Sobeys will be a core anchor partner in ... ... read more
BRIEFING: Downturn leads 1 in 3 shoppers to switch brands
Cost-conscious grocery store habits that US consumers developed during the faltering economy in the first six months of 2008 are destined to have a long-term impact on national shopping behaviour, according to research results issued by retail analytics firm Precima. A significant 82% of US ... ... read more
BRIEFING: E-mail providers prosper as brands seek retention
The size of the UK market for email marketing platforms and services will grow by an estimated 24% in 2008 to a value of £274 million, according to research published in E-consultancy's 2008 'Email Marketing Platforms Buyer's Guide' . This valuation reflects the total revenues of the email ... ... read more
BRIEFING: New Chevron and Texaco Visa card launched
A new Chevron and Texaco Visa credit card has been launched in the US. It offers 10 cents per gallon in fuel credits when the card is used for fuel purchases at Chevron and Texaco stations; 3% in fuel credits when it is used for non-fuel purchases at Chevron and Texaco stations, and 1% in fuel ... ... read more
BRIEFING: 2D barcodes on Visa cards enable mobile loyalty
UpCode has launched a 2D barcode on a Visa card. Its Halpa Halli (a retail chain based in Finland) credit card provides mobile loyalty via the user's internet enabled mobile phone, using the UpCode Reader and the UpCode on the Visa card. Halpa Halli shoppers will be able to use their Halpa Halli ... ... read more
