 |
The Wise Marketer's marketing & customer loyalty report for the week ending August 8th, 2008...
NEWS: Europeans still want opt-in e-mail marketing
More than 70% of adults in the United Kingdom have given their permission for at least one company they have dealt with to use their e-mail address for marketing purposes, according to a research report from data marketing specialists GI Insight.
... read more
BRIEFING: RewardStream updates marketing platform
Software-as-a-Service (SaaS) technology provider, RewardStream, has released its Lifecycle Marketing Platform (LMP) 4.11 , which enables marketers to launch highly customised loyalty and channel incentive programmes in under 30 days. Enhancements provide new insights into how a customer or sales ...
... read more
NEWS: Brand growth is possible despite the economy
There are several ways in which marketers can turn the prospect of a global economic downturn into competitive advantages, according to the 'Marketing success in a slowdown' report from Experian, which suggests that brands can still create new opportunities for growth even when consumer spending is declining sharply.
... read more
BRIEFING: Pharmacy's reward card offers an extra discount
Jewel-Osco has launched Prescription Plus, a new pharmacy loyalty programme which will reward frequent pharmacy customers with special discounts on future grocery purchases. Customers will receive a 10% discount coupon after every five prescriptions filled at the pharmacy when using their ...
... read more
NEWS: Ten ways to win loyalty through customer service
While the currently uncertain economy may not necessarily be a very long-term problem, the strength of the relationships that companies builds with their customers can and should last even longer, according to guidance from RightNow Technologies and Peppers & Rogers Group.
... read more
BRIEFING: Online affiliate network expands UK operations
Affilinet UK has reshaped and expanded its core operation in the UK in line with its parent group's international focus and expansion of its reach across Europe. Affilinet, which is part of European online marketing solutions provider, AdLINK Group, now has two further offices in Spain and the ...
... read more
NEWS: Study examines retail customer loyalty ideas
Retailers that want to achieve best-in-class performance in the current economic climate should begin to make customer loyalty programmes a top priority in their strategic marketing agenda, according research from Aberdeen Group and loyalty marketing firm Vesdia Corporation.
... read more
BRIEFING: TAM and TAP broaden their reciprocation
TAM and TAP Portugal are broadening their codeshare agreement to offer daily connections between Portugal and Argentina. The partnership allows TAP to sell, with its own code, the flights operated by TAM to Buenos Aires, Argentina, via Sao Paulo and Rio de Janeiro. With the start of this new phase ...
... read more
NEWS: Infosys to help retailers watch in-store activity
Infosys Technologies has launched a new technology platform called 'ShoppingTrip360', incorporating a number of auto-ID technologies to help retailers and consumer packaged goods (CPG) companies gain better visibility into in-store shopper and inventory activity.
... read more
BRIEFING: Virgin's frequent flyers compete for space race
California-based airline, Virgin America, and commercial space-line, Virgin Galactic, have launched the 'Race for Space', in which Virgin America's Elevate loyalty programme members can compete for a seat on a sub-orbital space flight. The programme is being launched to celebrate the world ...
... read more
|
|
|
|
|
|
