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The Wise Marketer's marketing & customer loyalty report for the week ending August 22nd, 2008...
NEWS: Financial loyalty driven by trust, study finds
Consumers' trust in their primary retail banking institution is a major driver of share of wallet capture, according to a study by financial services strategy consulting firm Mercatus.
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BRIEFING: Arby's tries mobile couponing in August
In the US, Arby's is to use Cellfire's services to distribute mobile coupons redeemable at 250 restaurants throughout the Atlanta, Birmingham, Dallas/Fort Worth, Los Angeles, and Tampa/St. Petersburg regions. Arby's says that it is adding the mobile component to complement its traditional ...
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NEWS: Automotive loyalty still dropping after 10 years
Automotive customer loyalty at the manufacturer level has dropped by 9.2 percentage points, from 49.1% in 1998 to 39.9% in 2008, and costing some automakers more than US$3 billion in annual sales, according to Experian Automotive.
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BRIEFING: Experian Automotive launches new loyalty unit
Experian Automotive has announced a new client loyalty study designed to help Original Equipment Manufacturers (OEMs) and their agencies keep more customers by better understanding the unique factors that drive loyalty to their brands and services. According to the company's own recent research ...
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NEWS: AA, BA & Iberia to expand global cooperation
American Airlines, British Airways, and Iberia have recently signed a joint business agreement on flights between North America and Europe and plan to expand their global cooperation.
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BRIEFING: Nectar signs Expedia for greater travel rewards
In the UK, Nectar cardholders can now collect points for taking a holiday, thanks to a new partnership with online travel booking firm Expedia.co.uk. Nectar collectors can earn 1,000 points for booking a tailored holiday package including flights with hotel bookings or car hire. Members can also ...
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NEWS: Workplace wellness schemes build staff loyalty
Although interest in workplace wellness programmes has risen as employers and insurance companies battle rapidly rising health care costs, a study by Maritz found that such programmes can also benefit companies by producing more loyal and engaged employees.
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BRIEFING: Continental awards 21m miles in poker contest
Continental Airlines has announced that a Houston, Texas-based frequent flyer has taken home 21 million frequent flyer miles as the grand prize winner of the airline's OnePass 21st Birthday Texas Hold'em Poker Tournament at the Golden Nugget in Las Vegas. The lucky player, who has been playing ...
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NEWS: PayBack spins off loyalty solutions business
Loyalty Partner, the operator of the German coalition loyalty programme, PayBack, has spun off a new business unit called 'Loyalty Partner Solutions', aiming to provide other businesses with IT solutions and process management for customer management.
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BRIEFING: 2008 Holiday Retail survey: What's your view?
Aberdeen Group and The Wise Marketer would like your help with our new survey entitled 'The Complete Mantra for a Successful Holiday Shopping Season' . If you are considering changes to your holiday sales and operations strategy, processes, or systems to achieve greater customer-centricity, your ...
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