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The Wise Marketer's marketing & customer loyalty report for the week ending April 11th, 2008...
NEWS: E-retailer summit study identifies new trends
At the Electronic Retailing Association's (ERA) e-Retailer Summit in March, Forrester Research revealed the results of a study of how consumers navigate the multi-channel world and, when a company offers different channels, how customers use and weigh them up before making a purchase.
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BRIEFING: Shell Gasoline Card entices new users
Shell-branded fuel retailers throughout the US are to offer an "Earn 25 cents per gallon" promotion during Q2 2008, designed to reward new Shell Gasoline Card consumer account holders for their fuel purchases. From 1st April to 30th June, customers who open a new Shell Gasoline Card account with ...
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BRIEFING: New payment card ID-based loyalty platform
The loyalty marketing and technology provider Chockstone has launched a new loyalty platform called 'SingleSwipe' - an identification programme that allows credit and debit card companies and merchants to tie merchant loyalty programmes to a customer's existing credit or debit card. Consumers can ...
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NEWS: Consumers plan to increase coupon usage
The ongoing economic downturn in North America and other developed markets appears to be creating a growth pattern in coupon usage, according to a survey by North American target marketing firm ICOM Information & Communications.
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BRIEFING: WallStreet Direct to reward referrals
The online investor information web site operator WallStreet Direct has announced the initial 'test launch' of a new referral programme called CashClicker , which rewards its members with cash for viewing web site content and for referring new members to the service. Participation in the ...
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BRIEFING: Online auction for WorldPerks members
Points International, owner and operator of the Points.com loyalty rewards management portal, reports that Northwest Airlines has launched a new online auction using technology developed by Points and its partner Truition. The auction allows members of WorldPerks , the Northwest frequent flyer ...
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NEWS: eBucks tops financial services loyalty survey
In South Africa, the eBucks coalition loyalty programme has become the 'reward of choice' according to a survey by TNS Research Surveys, in which consumers were found to be more aware of First National Bank's eBucks programme than of any other bank's rewards programme.
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BRIEFING: WestJet continues Air Miles Canada partnership
Air Miles in Canada has signed a multi-year renewal agreement with WestJet Airlines, reaffirming the airline's reward partnership and continuing to provide Air Miles collectors with the ability to redeem miles for WestJet flights. With Air Miles collectors being booked onto more than 1.2 million ...
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BRIEFING: Turkish Airlines becomes Aeroplan partner
In Canada, Aeroplan has announced the addition of Star Alliance carrier Turkish Airlines to its partner list, bringing the total number of airline partners to 30. Effective immediately, Aeroplan members can earn and redeem Aeroplan Miles for travel with Turkish Airlines. According to Craig Landry ...
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NEWS: It's not just the loyalty data - it's how you use it
Although the number of North American conferences focusing on customer loyalty has dwindled over the past few years, IQPC's Customer Loyalty Summit in Texas, USA, provided several useful insights, according to The Wise Marketer's US contributing editor, Bill Hanifin.
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BRIEFING: Budweiser launches loyalty credit card
US Bank and Anheuser-Busch have partnered to offer a new Budweiser Rewards Visa Platinum credit card in the US, providing cardmembers with the opportunity to earn points toward gift cards that are redeemable for Anheuser-Busch merchandise. Cardmembers earn 3 Specialty Rewards points for every ...
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BRIEFING: Marriott Rewards says 'redeem for anything'
Marriott Rewards, Marriott International's hotel guest loyalty programme, is granting wishes with its 'Redeem for Anything' programme. Members can now create their own personalised rewards and redeem points for almost anything they want. The new programme is available to all Silver, Gold and ...
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NEWS: Two key factors for e-retail loyalty & satisfaction
Customer contact and delivery have become the two main areas in which online retailers need to improve in order to capitalise on customer loyalty and brand satisfaction, according to an e-retail benchmarking study from eDigitalResearch.
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BRIEFING: UK-based green loyalty scheme launches in USA
After launching in the UK in October 2007, the 'Smartly Green' loyalty programme is launching in the US. According to co-founder Harvey Jones, the move is in response to requests from merchants and members in America. Half of the funds raised through net commissions paid to smartlygreen.com by the ...
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BRIEFING: UK supermarkets report 7% sales growth
TNS Worldpanel UK grocery market share figures for the twelve weeks ending 23rd March 2008 show that the Morrisons has achieved its third successive period of 11% sales growth compared with the same period last year. As a result, Morrisons holds on to its record 11.6% share. According to TNS, the ...
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