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The Wise Marketer's marketing & customer loyalty report for the week ending May 2nd, 2008...
NEWS: UK search marketing activity set to boom
The search engine marketing industry is still alive and well - even buoyant - with the majority of companies reporting plans to increase their budgets for both paid search and natural search in 2008, according to a report by E-Consultancy and Neutralise.
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BRIEFING: Air China & AirPlus offer new payment option
The travel payment provider AirPlus International has partnered with Air China to launch the 'Air China AirPlus Company Account', which provides the airline's corporate customers with a new travel payment option for national and international Air China flights. The account will be officially ...
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BRIEFING: Virgin HealthMiles opens e-shopping rewards mall
Members of the Virgin HealthMiles health rewards programme can earn rewards by shopping at an online HealthMiles Rebate Centre provided by Mall Networks. They can shop at over 500 merchants and will receive rebates in the form of HealthCash, the currency of the HealthMiles programme. Virgin ...
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NEWS: Study links brand loyalty to customer care
As social media usage becomes increasingly ubiquitous, affluent consumers are now using social media channels to share their personal customer service experiences and learn about others' experiences when making purchase decisions, according to a study from the Society for New Communications Research.
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BRIEFING: Unlimited messaging aids mobile network loyalty
Mobile phone customers who subscribe to calling plans that offer additional services such as in-network calling and unlimited text and picture messaging are typically more satisfied and show greater loyalty than subscribers without unlimited plans, according to the '2008 US Wireless Contract ...
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BRIEFING: Marriott Rewards takes ten Freddie Awards
Marriott Rewards has recently won ten Freddie Awards. The programme took first place in the following categories: Best programme - Americas; Best Customer Service - Americas; Best Member Communications - America; Best Member Communications - Europe, Middle East, Africa; Best Member Communications ...
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NEWS: New insights into payment card loyalty
This year's Card Forum and Expo in Florida focused on the US credit card and payments business, provide new insights into topics such as customer loyalty, de-coupled debit, and identity theft, according to The Wise Marketer's US contributing editor, Bill Hanifin.
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BRIEFING: Marketers overlooking a vital consumer segment
A study into communications and marketing relevance by GI Insight has found that marketers are paying too little attention to the highest earning age group in the UK. The study reveals that an overemphasis is being placed on targeting efforts toward younger groups, instead of those aged 45 and ...
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BRIEFING: SuperShuttle & Northwest partner for rewards
Northwest Airlines is partnering with SuperShuttle to reward WorldPerks members with miles if they book a shared ride on SuperShuttle to and from their home, office or hotel and any one of the 27 airports in 22 cities served by SuperShuttle in the US. SuperShuttle will offer WorldPerks miles for ...
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NEWS: Online lead generation drives catalogue sales
The UK-based multichannel apparel retailer, Next, increased sales through its 'Next Directory' catalogue channel by 2% not by increasing traditional media advertising but by launching an online lead generation campaign provided by marketing agency Clash Media.
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BRIEFING: Automated marketing to be 'bigger than CRM'?
Automated marketing solutions that provide sales with automatically qualified leads will be 'bigger than CRM' according to Mardev, a UK-based B2B information company. Mardev, which will be revealing the details of a major link up with Canadian automated solutions provider Eloqua at this year's ...
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BRIEFING: Delta launches online SkyMiles rewards mall
Delta Air Lines is launching a new online shopping mall called the SkyMiles Store . The site provides a selection of travel-related products such as luggage, luggage tags, passport holders and retail items including apparel, and sports and leisure items, as well as selections from the Medallion ...
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NEWS: UK clamps down on WOM... US to follow?
The Word of Mouth Marketing Association (WOMMA) has expressed support for the principles of new UK legislation that makes non-disclosure in word-of-mouth marketing campaigns an offense, and urges US marketers to maintain equally high ethical standards.
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BRIEFING: Rona renews Air Miles Canada partnership
Rona, a major Canadian distributor and retailer of hardware, home renovation and gardening products. has signed a multi-year renewal agreement as a national sponsor in the Canadian Air Miles Rewards Programme. A top-five Air Miles sponsor, Rona has been offering its Quebec customers Air Miles ...
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BRIEFING: Most customer reviews found to be positive
A study from social commerce company Bazaarvoice that analysed 34,691 customer reviews across 10 retail categories and 12 UK clients has found that online reviews written by UK consumers tend to be extremely positive, mirroring a trend seen in the US over the past three years. Figures show that ...
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