 |
The Wise Marketer's marketing & customer loyalty report for the week ending May 1st, 2008...
NEWS: Study links brand loyalty to customer care
As social media usage becomes increasingly ubiquitous, affluent consumers are now using social media channels to share their personal customer service experiences and learn about others' experiences when making purchase decisions, according to a study from the Society for New Communications Research.
... read more
BRIEFING: Unlimited messaging aids mobile network loyalty
Mobile phone customers who subscribe to calling plans that offer additional services such as in-network calling and unlimited text and picture messaging are typically more satisfied and show greater loyalty than subscribers without unlimited plans, according to the '2008 US Wireless Contract ...
... read more
BRIEFING: Marriott Rewards takes ten Freddie Awards
Marriott Rewards has recently won ten Freddie Awards. The programme took first place in the following categories: Best programme - Americas; Best Customer Service - Americas; Best Member Communications - America; Best Member Communications - Europe, Middle East, Africa; Best Member Communications ...
... read more
NEWS: New insights into payment card loyalty
This year's Card Forum and Expo in Florida focused on the US credit card and payments business, provide new insights into topics such as customer loyalty, de-coupled debit, and identity theft, according to The Wise Marketer's US contributing editor, Bill Hanifin.
... read more
BRIEFING: Marketers overlooking a vital consumer segment
A study into communications and marketing relevance by GI Insight has found that marketers are paying too little attention to the highest earning age group in the UK. The study reveals that an overemphasis is being placed on targeting efforts toward younger groups, instead of those aged 45 and ...
... read more
BRIEFING: SuperShuttle & Northwest partner for rewards
Northwest Airlines is partnering with SuperShuttle to reward WorldPerks members with miles if they book a shared ride on SuperShuttle to and from their home, office or hotel and any one of the 27 airports in 22 cities served by SuperShuttle in the US. SuperShuttle will offer WorldPerks miles for ...
... read more
NEWS: Online lead generation drives catalogue sales
The UK-based multichannel apparel retailer, Next, increased sales through its 'Next Directory' catalogue channel by 2% not by increasing traditional media advertising but by launching an online lead generation campaign provided by marketing agency Clash Media.
... read more
BRIEFING: Automated marketing to be 'bigger than CRM'?
Automated marketing solutions that provide sales with automatically qualified leads will be 'bigger than CRM' according to Mardev, a UK-based B2B information company. Mardev, which will be revealing the details of a major link up with Canadian automated solutions provider Eloqua at this year's ...
... read more
BRIEFING: Delta launches online SkyMiles rewards mall
Delta Air Lines is launching a new online shopping mall called the SkyMiles Store . The site provides a selection of travel-related products such as luggage, luggage tags, passport holders and retail items including apparel, and sports and leisure items, as well as selections from the Medallion ...
... read more
NEWS: UK clamps down on WOM... US to follow?
The Word of Mouth Marketing Association (WOMMA) has expressed support for the principles of new UK legislation that makes non-disclosure in word-of-mouth marketing campaigns an offense, and urges US marketers to maintain equally high ethical standards.
... read more
BRIEFING: Rona renews Air Miles Canada partnership
Rona, a major Canadian distributor and retailer of hardware, home renovation and gardening products. has signed a multi-year renewal agreement as a national sponsor in the Canadian Air Miles Rewards Programme. A top-five Air Miles sponsor, Rona has been offering its Quebec customers Air Miles ...
... read more
BRIEFING: Most customer reviews found to be positive
A study from social commerce company Bazaarvoice that analysed 34,691 customer reviews across 10 retail categories and 12 UK clients has found that online reviews written by UK consumers tend to be extremely positive, mirroring a trend seen in the US over the past three years. Figures show that ...
... read more
NEWS: Consumers overly-cynical thanks to greenwashing
Marks & Spencer has earned the 'green crown' among UK businesses, according to a survey of consumers by Chatsworth Communications, which also found that there is a growing public cynicism toward the eco-friendly image portrayed by many businesses.
... read more
BRIEFING: Q Interactive starts online lead generation in UK
Q Interactive, a US-based online marketing services provider, has expanded its TrueLeads online lead generation service into the UK market. The service allows marketers to acquire detailed contact information and explicit permission to contact interested consumers across publisher sites in Q ...
... read more
BRIEFING: Consumer feedback to expose rogue retailers
BView has launched an online reviews directory that highlights the UK's best and worst practice companies - as ranked by their customers. Unlike opt-in business directories and review sites, BView lists the details of 2.3 million UK companies, as well as free company credit ratings, customer ...
... read more
|
|
|
|
|
|
