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The Wise Marketer's marketing & customer loyalty report for the week ending April 24th, 2008...
NEWS: Marketers still 'flying blind' with customer data
An ongoing lack of customer data sharing, integration and insight is negatively affecting many companies' competitiveness, customer retention rates, revenue and profitability, according to a study by the CMO Council, Computer Sciences Corporation, IBM, and D&B.
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BRIEFING: Canadian Tire Money goes contactless
In 2007 Options MasterCard card members earned more than Can$92m in Canadian Tire 'Money' on their cards. Now, an improved card incorporates MasterCard's PayPass contactless payment technology, enabling customers to simply tap the card on a terminal to complete a payment transaction. The card has ...
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BRIEFING: How restaurant managers can impact guest loyalty
According to a new report from Cornell's Center for Hospitality Research, entitled Complaint Communication: How Complaint Severity and Service Recovery Influence Restaurant Guests' Actions and Attitudes , most guests talk directly to a manager when something goes seriously wrong - but not ...
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NEWS: Study uncovers the main drivers of B2B loyalty
There are several drivers that motivate and cause genuine business-to-business (B2B) customer loyalty, according to a study by the Corporate Executive Board's Marketing Leadership Council and Marketing Leadership Roundtable, which identified the main factors involved.
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BRIEFING: Kroger offers free groceries with gift cards
From May, customers at Kroger can receive free groceries through a gift card programme available in Kroger stores. The programme allows Kroger customers to exchange their tax refund or economic stimulus cheques for a Kroger gift card with an extra US$30, US$60 or US$120 added to it. Gift card ...
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BRIEFING: eBucks donates 2,500 trees to housing project
South African loyalty programme, eBucks, in partnership with First National Bank (FNB) and Food and Trees for Africa (FTFA), has planted the first half of more than 2500 indigenous trees and shrubs from the eBucks Big Green Maze in Cosmo City. Visited by nearly 10 000 people, the eBucks Big Green ...
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NEWS: Credit card loyalty must adapt, experts warn
Although rewards programmes have been effective tools for credit card issuers for almost 25 years, drastic changes to the US economy have made many current programmes less relevant to consumers, according to a 'ViewPoint' report from Tower Group.
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BRIEFING: UK loyalty schemes grew 250% over ten years
The number of loyalty programmes operating in the UK has increased two and a half times in the last ten years, according to GI Insight. Its new study of the current state of play and progress over the last decade reveals that, on average, more than two in five (41.2%) top companies now operate a ...
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BRIEFING: Broadway officially adopts Audience Rewards
At The Broadway League's Annual Industry Conference, Audience Rewards was named the official national patron loyalty programme for Broadway. Audience Rewards was introduced in September 2006 as a national appreciation programme for Nederlander theatres across the United States. Now, with The ...
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NEWS: Making or breaking the emotional loyalty bond
Customer loyalty is usually a very emotional thing - a feeling of being valued and recognised, or an attachment to a brand or product that has personal meaning, and businesses should adopt more emotional approaches to build loyalty to their brands, according to Dan Hill, president of emotional strategy firm Sensory Logic.
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BRIEFING: EcoPerks loyalty scheme aids green living
The 'EcoPerks' loyalty programme offers consumers several ways to live a more carbon-neutral lifestyle while earning EcoPoints that can be redeemed later for rewards. The programme is a blend of cause, commerce, content, community and carbon offset tools tied to an internet rewards programme ...
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BRIEFING: Reward Paths targets US loyalty market
Reward Paths, a new business developed to service the US rewards, loyalty and incentive solutions market, has just been launched. The company was formed to fill the void created by a "lack of a disciplined, data-driven approach to rewards programmes" in the midsize B2B and B2C sectors. Reward ...
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NEWS: Companies failing to unlock the value of their data
Despite the relative ease and availability of customer data tools, many companies are still failing to unlock the full value of their data, according to a study by Prospect Swetenhams into problems with corporate databases.
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BRIEFING: Amex launches travel rewards credit card
Amex Bank of Canada has launched a no-fee American Express Blue Sky Credit Card, offering cardholders the option to redeem loyalty points toward any travel purchase charged to the card, including any airline, hotel, cruise or car rental company. Cardholders can redeem points for travel without any ...
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BRIEFING: Clash reports on car sales lead generation
Clash-Media, a UK-based online lead generation company, has reported a rapid take-up of digital marketing services from some of the world's leading car manufacturers, including Seat, Mitsubishi, Volkswagen, Citroen, Toyota and Renault. The company developed a series of campaigns for major car ...
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