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The Wise Marketer's marketing & customer loyalty report for the week ending April 18th, 2008...
NEWS: Companies failing to unlock the value of their data
Despite the relative ease and availability of customer data tools, many companies are still failing to unlock the full value of their data, according to a study by Prospect Swetenhams into problems with corporate databases.
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BRIEFING: Amex launches travel rewards credit card
Amex Bank of Canada has launched a no-fee American Express Blue Sky Credit Card, offering cardholders the option to redeem loyalty points toward any travel purchase charged to the card, including any airline, hotel, cruise or car rental company. Cardholders can redeem points for travel without any ...
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BRIEFING: Clash reports on car sales lead generation
Clash-Media, a UK-based online lead generation company, has reported a rapid take-up of digital marketing services from some of the world's leading car manufacturers, including Seat, Mitsubishi, Volkswagen, Citroen, Toyota and Renault. The company developed a series of campaigns for major car ...
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NEWS: NPS benchmarks loyalty in four markets
Satmetrix has published a series of benchmark reports covering the financial services, telecommunications, technology, and online services sectors, in which the Net Promoter Score (NPS) for is measured and compared for various products and services, revealing market leaders with the highest customer loyalty and organic growth potential.
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BRIEFING: Shoppers to bag more green rewards points
Encouraging consumers to seek an alternative to plastic carrier bags is one aim of many high street retailers, but getting customers to embrace the idea still remains a struggle for many. But the new 'One Bag' is a carrier bag that offers a reward programme to those consumers who use it. Consumers ...
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BRIEFING: Scotiabank rewards small business travellers
Scotiabank has launched a new rewards-based 'ScotiaGold Passport for Business' Visa credit card to help meet the needs of Canadian small business owners, offering various travel rewards and travel savings. Cardholders earn 1 Scotia Rewards point for every Can$1 in credit card purchases, and these ...
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NEWS: Vesdia adds new brands to merchant network
Vesdia, a provider of loyalty marketing services, has announced the continued growth of its merchant-funded loyalty rewards network, with the addition of shopper rewards with ADT Home Security by Security Choice, DirectTV, Hard Rock Cafe, and Golfsmith.
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BRIEFING: What are the top computer industry brands?
IBM has kept its top brand position again, according to the annual CoreBrand 'Brand Power Rankings' of leading American companies in nearly 50 industries, which also placed the company at number 18 on the overall 'Corporate Branding Index' of 1,200 companies. This reflects very steady performance ...
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BRIEFING: Best Western courts Harley-Davidson riders
More than 1,000 Best Western hotels in the US and Canada have been identified as "rider-friendly" part of a multi-year agreement between Best Western and the Harley-Davidson Motor Company to bring travel benefits to Harley-Davidson enthusiasts. Those hotels now offer motorcycle riders special ...
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NEWS: UK football fans to show loyalty with TeamCards
Celtic Football Club has become the first in Scotland to introduce the 'TeamCard' loyalty programme and key fobs to its fans, by releasing key fob sets to fans as a retail item via the club's shops.
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BRIEFING: Dream Rewards and Disney offer kids rewards
The US bookseller Borders has recently unveiled a new Dream Rewards contest with Disney Publishing Worldwide. Members of the Borders Rewards loyalty programme who have children aged 6-11 are eligible for a chance to create a brand new fairy for inclusion in an upcoming 'Disney Fairies' book, and ...
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BRIEFING: Air Miles Canada launches magazine & gift cards
Throughout Canada, Air Miles collectors can now turn reward miles into music with the introduction of iTunes Gift Cards to the Air Miles rewards portfolio. Members can redeem reward miles for three denominations of iTunes Gift Cards: Can$10 for 90 Air Miles, Can$20 for 165 Air Miles, and Can$50 ...
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NEWS: Retail RFID technology: All hype or real benefits?
While many retailers remain hesitant about RFID (radio frequency identification) technology, research from Aberdeen Group has shown that many early adopters have already experienced significant business benefits, and are now building upon those.
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BRIEFING: Legoland joins the Payback programme
As a result of a partnership between the German coalition loyalty programme Payback and Legoland Deutschland, Payback members who visit the Legoland park in Gunzburg in Bavaria will now earn one point per euro spent on tickets. During May 2008 there will be a 500 point reward per ticket for ...
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BRIEFING: HSBC & Loyalty Lab team up on merchant tools
Loyalty Lab and HSBC Finance's card and retail services business have formed a strategic alliance that extends advanced loyalty and customer retention marketing (CRM) capabilities to retailers that offer private label and co-branded credit cards through HSBC. The alliance means that HSBC's 70+ ...
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