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The Wise Marketer's marketing & customer loyalty report for the week ending April 17th, 2008...
NEWS: NPS benchmarks loyalty in four markets
Satmetrix has published a series of benchmark reports covering the financial services, telecommunications, technology, and online services sectors, in which the Net Promoter Score (NPS) for is measured and compared for various products and services, revealing market leaders with the highest customer loyalty and organic growth potential.
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BRIEFING: Shoppers to bag more green rewards points
Encouraging consumers to seek an alternative to plastic carrier bags is one aim of many high street retailers, but getting customers to embrace the idea still remains a struggle for many. But the new 'One Bag' is a carrier bag that offers a reward programme to those consumers who use it. Consumers ...
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BRIEFING: Scotiabank rewards small business travellers
Scotiabank has launched a new rewards-based 'ScotiaGold Passport for Business' Visa credit card to help meet the needs of Canadian small business owners, offering various travel rewards and travel savings. Cardholders earn 1 Scotia Rewards point for every Can$1 in credit card purchases, and these ...
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NEWS: Vesdia adds new brands to merchant network
Vesdia, a provider of loyalty marketing services, has announced the continued growth of its merchant-funded loyalty rewards network, with the addition of shopper rewards with ADT Home Security by Security Choice, DirectTV, Hard Rock Cafe, and Golfsmith.
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BRIEFING: What are the top computer industry brands?
IBM has kept its top brand position again, according to the annual CoreBrand 'Brand Power Rankings' of leading American companies in nearly 50 industries, which also placed the company at number 18 on the overall 'Corporate Branding Index' of 1,200 companies. This reflects very steady performance ...
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BRIEFING: Best Western courts Harley-Davidson riders
More than 1,000 Best Western hotels in the US and Canada have been identified as "rider-friendly" part of a multi-year agreement between Best Western and the Harley-Davidson Motor Company to bring travel benefits to Harley-Davidson enthusiasts. Those hotels now offer motorcycle riders special ...
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NEWS: UK football fans to show loyalty with TeamCards
Celtic Football Club has become the first in Scotland to introduce the 'TeamCard' loyalty programme and key fobs to its fans, by releasing key fob sets to fans as a retail item via the club's shops.
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BRIEFING: Dream Rewards and Disney offer kids rewards
The US bookseller Borders has recently unveiled a new Dream Rewards contest with Disney Publishing Worldwide. Members of the Borders Rewards loyalty programme who have children aged 6-11 are eligible for a chance to create a brand new fairy for inclusion in an upcoming 'Disney Fairies' book, and ...
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BRIEFING: Air Miles Canada launches magazine & gift cards
Throughout Canada, Air Miles collectors can now turn reward miles into music with the introduction of iTunes Gift Cards to the Air Miles rewards portfolio. Members can redeem reward miles for three denominations of iTunes Gift Cards: Can$10 for 90 Air Miles, Can$20 for 165 Air Miles, and Can$50 ...
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NEWS: Retail RFID technology: All hype or real benefits?
While many retailers remain hesitant about RFID (radio frequency identification) technology, research from Aberdeen Group has shown that many early adopters have already experienced significant business benefits, and are now building upon those.
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BRIEFING: Legoland joins the Payback programme
As a result of a partnership between the German coalition loyalty programme Payback and Legoland Deutschland, Payback members who visit the Legoland park in Gunzburg in Bavaria will now earn one point per euro spent on tickets. During May 2008 there will be a 500 point reward per ticket for ...
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BRIEFING: HSBC & Loyalty Lab team up on merchant tools
Loyalty Lab and HSBC Finance's card and retail services business have formed a strategic alliance that extends advanced loyalty and customer retention marketing (CRM) capabilities to retailers that offer private label and co-branded credit cards through HSBC. The alliance means that HSBC's 70+ ...
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NEWS: E-retailer summit study identifies new trends
At the Electronic Retailing Association's (ERA) e-Retailer Summit in March, Forrester Research revealed the results of a study of how consumers navigate the multi-channel world and, when a company offers different channels, how customers use and weigh them up before making a purchase.
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BRIEFING: Shell Gasoline Card entices new users
Shell-branded fuel retailers throughout the US are to offer an "Earn 25 cents per gallon" promotion during Q2 2008, designed to reward new Shell Gasoline Card consumer account holders for their fuel purchases. From 1st April to 30th June, customers who open a new Shell Gasoline Card account with ...
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BRIEFING: New payment card ID-based loyalty platform
The loyalty marketing and technology provider Chockstone has launched a new loyalty platform called 'SingleSwipe' - an identification programme that allows credit and debit card companies and merchants to tie merchant loyalty programmes to a customer's existing credit or debit card. Consumers can ...
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