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The Wise Marketer's marketing & customer loyalty report for the week ending November 30th, 2007...
NEWS: The effect of gender and age on retail problems
Approximately half of all customers reported having experienced problems during their most recent shopping experience in a survey by the Jay H. Baker Retail Initiative at the Wharton School of the University of Pennsylvania, Verde Group, and WomenCertified. But most interesting were the differences in attitude between the genders.
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BRIEFING: American Idol gift card launches sweepstake
Fans of American Idol are being offered a new way to buy American Idol merchandise. The new American Idol Gift Card, recently launched by IdeaEdge and powered by Stored Value Solutions, are expected to provide over 40 million fans with a convenient way to not only buy merchandise but also give ...
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BRIEFING: The ATM's impact on banking loyalty - France vs UK
Most French consumers (70%) would consider moving their bank account to a competitor if their bank's ATMs were repeatedly out of service (or unable to provide cash), according to a survey by Level Four Software. The same survey in the UK found that only 38% of people would defect to a competitor ...
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NEWS: Study shows retail trends for the holiday season
A combination of unseasonable weather, subprime mortgage and Wall Street problems, and higher oil prices have all conspired to diminish US consumers' planned holiday spending, according to customer loyalty research consultancy Brand Keys.
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BRIEFING: Ocean Spray issues consumer-printable coupons
Ocean Spray, a producer of cranberry juice drinks, dilutes, sauce and dried cranberries, has joined forces with Couponstar to help drive awareness of its product range using a variety of consumer-printable coupons. The coupons, entitling consumers to in-store discounts across the entire Ocean ...
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BRIEFING: Harvey Nichols adds real-time customer profiling
The UK luxury retailer Harvey Nichols has implemented the Pivotal CRM and MarketFirst solutions from CDC Software to help enhance the overall shopping experience for its customers. The system has already been implemented in the retailer's Birmingham, Edinburgh, Manchester and Leeds stores. The ...
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NEWS: ViVOtech enables NFC 'smart poster' marketing
ViVOtech, a provider of NFC mobile phone-based promotions and payments software, is now rolling out the commercial release of its ViVOplatform Smart Poster Management Software (VpSPm).
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NEWS: How holiday shoppers differ by generation
Whether they were braving the crowds on Black Friday, surfing the internet for deals on Cyber Monday, or choosing a retail store to visit, the latest Maritz Poll examining the holiday shopping preferences of Generation Y, Generation X, Baby Boomers and the 'Silent Generation' has revealed some interesting differences.
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BRIEFING: South Africa: ABSA streamlines marketing with MOM
Assetlink has deployed its Marketing Operations Management (MOM) solution for South African banking group ABSA (a member of the Barclays Group) to help the bank enhance its ability to orchestrate both internal and external marketing resources, create and distribute marketing content, collect and ...
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BRIEFING: Online social network encourages affiliate marketing
The affiliate shopping network and web portal Buy.at has found another way to monetise online social networks. Members of the Where Are You Now? (WAYN) social network can now set up their own web shops featuring a "wish list" of products they would like. When a friend clicks on those items and ...
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NEWS: Customer value is key to strong relationships
One of the keys to building profitable relationships with customers is to be able to collect and practically use customer data, particularly for lifetime value analysis, according to Anthony Coombes, senior consultant at The Logic Group in the UK, who explains here how to really put customer data to work.
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BRIEFING: UK ahead of France with its Christmas shopping
ComScore has published a study into the online shopping activity of UK, French and German consumers over the Christmas shopping period. The study tracked cyber shopping activity (defined as "visits to secure web pages of online retail sites"), and found the UK's e-Christmas shopping season is ...
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BRIEFING: Air Miles rewards Canadians for touching stories
Inspirational, heart-warming and humorous true-life stories submitted by Canadian consumers can now be voted on, in a new search for Canada's best tales about collecting Air Miles reward miles. More than 10,000 stories of overcoming challenges, helping those in need, and family care have already ...
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NEWS: Country of Origin: The new purchase influencer
In a new academic research paper exploring the effect of elite consumers perceptions of luxury and functional products across eleven countries, Dr Hina Kahn of the UK's Newcastle Business School found that country of origin (COO) has an increasingly significant effect on consumers' buying behaviour.
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BRIEFING: UK online payment card provides added rewards
British consumers are set to benefit from the 'UK Websaver' combined payment and rewards card, which provides consumers with offers and discounts for ordering from participating retailers and service suppliers online. Discounts available for using the prepaid card (which can initially be purchased ...
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BRIEFING: Affinity cards to reward outdoor enthusiasts
Affinity Group, a provider of information, insights, and resources for RV and outdoor enthusiasts, has launched three new no-fee credit cards that enable cardholders to earn reward points for purchases through a unified REC Rewards loyalty programme. The three cards include the Good Sam Visa ...
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