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The Wise Marketer's marketing & customer loyalty report for the week ending November 23rd, 2007...
NEWS: High Street outperforms e-retailers on the web
High Street retailers - such as Argos, Next, and Marks & Spencer - received 51.1% of all UK online retail visits during October 2007, while only 48.9% of online retail visits were to those without a physical presence such as Amazon or Dell, according to UK-based online competitive intelligence service Hitwise.
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NEWS: Loyalty rewards roll out at K&K Bowling Services
Bowling Rewards has announced the roll-out of a customised 'Pro Shop and Bowling Supply Rewards' loyalty scheme for the US-based equipment distributor K&K Bowling Services.
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BRIEFING: New partnership for TAM and United Airlines
Customers of TAM and United Airlines are to gain more services to North and South America under a new codesharing agreement. Specifically, the new partnership enables both airlines to offer more flight options to passengers traveling between Brazil and the United States. Customers from both ...
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BRIEFING: Loyalty Lab signs high-profile SVP for global sales
Loyalty Lab has appointed George Wright, a sales specialist in customer relationship management, as its new senior vice president of global sales. Wright was the senior vice president and general manager for CRM and marketing automation software firm Epiphany, and brings with him nearly 25 years ...
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NEWS: Making a more emotional customer connection
Customer loyalty has become a make-or-break factor for many businesses as churn becomes an increasingly damaging problem. After all, customers who leave you will end up joining a competitor. But one place where all the difference can be made - if the process is done well - is in the call centre, according to Mark Turner, managing director for Genesys UK.
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NEWS: Factors for a stronger loyalty rewards catalogue
The rewards catalogue is an integral part of any loyalty programme and, if handled properly, can make or break the programme itself. In a follow up to its previous article on 'maximum impact rewards', loyalty agency SurfGold here examines three key factors in building a strong rewards catalogue.
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BRIEFING: Consumers' holiday travel plans are changing fast
Travelers are now expanding beyond the traditional holiday jaunt and seeking new and more customised holday experiences, according to a survey of 681 American Express travel agents. The majority (83%) of agents said that travelers are seeking new destinations and 52% said that travelers are going ...
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BRIEFING: Major shift from brands to private label in the US?
Some US$55 billion in annual supermarket sales could shift from national brands to store brands if the aggressive private label strategies of several large, high-performance retailers are emulated by other major chains, according to a recent study entitled 'New World of Brands: The Next Wave of ...
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FEATURE: The three key factors for a strong loyalty rewards catalogue
In a follow up to the earlier article on 'maximum impact rewards', SurfGold examines three key factors in building a stronger rewards catalogue... - The rewards catalogue is an integral part of any loyalty programme and, if handled properly, can make or break the programme itself. In a follow up ...
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NEWS: Tesco still far ahead despite strong UK competition
The UK's grocery market share figures from TNS Worldpanel (as at 4th November 2007) once again show sales through grocers growing at an annual rate of 5% as the market shrugs off gloom over credit, as well as the effect of the strong price discounting seen in August.
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NEWS: US survey identifies the leaders in brand loyalty
Nearly half of the top ten brands in the US are internet search engines or apparel catalogues, with the most impressive gain being J. Crew which leaped nearly 100 places to 6th position, according to the 2007 Brand Keys Loyalty Leaders List.
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BRIEFING: Why collecting rewards has become a game
Moola.com has launched its new "Massively Multiplayer Rewards Game" (MMRG), combining a multiplayer game environment with an ad-supported cash rewards programme. Mooola enables consumers to win up to US$10 million in cash by playing and winning head-to-head matches, interacting with video ...
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BRIEFING: Air Miles supports Special Olympics in Canada
The Air Miles Rewards Programme has added support for the Special Olympics in Canada by allowing programme members to raise extra reward miles for the event through thousands of retail locations country-wide. On November 17th and 18th, Air Miles donated 2 reward miles to Special Olympics Canada ...
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NEWS: Canadians far exceed US consumers in loyalty activity
Most Canadian consumers (86%) identify themselves as participants in loyalty marketing programmes - some 51% more than their US counterparts - according to a study by loyalty marketing experts at Colloquy.
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NEWS: The top ten marketing trends for 2008
In 2008 marketers should avoid over-hyped opportunities and focus instead on measuring their campaigns' success, one satisfied customer at a time, according to Drew Neisser, CEO for US-based experiential marketing agency Renegade.
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BRIEFING: UK consumers more willing to shop online
In the past, fears over online security have held back the internet as a key e-retail tool. Today, this is not the case. According to the latest e-Customer Service Index (e-CSI) from Interactive Media in Retail Group (IMRG) in conjunction with eDigital Research and iPoints.co.uk, confidence in ...
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BRIEFING: Self service kiosks could help the Christmas rush
According to research for NCR conducted by Opinion Research Group, most US consumers (64%) believe that holiday shopping would be faster and less frustrating if more retail stores offered self-service to shorten waiting times. When asked to identify the self-service options that could help ...
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NEWS: The seven key elements of best customer management
The ever-increasing rate of change in marketing shows no sign of letting up, according to a white paper from Loyalty Lab which explains the major elements involved in best customer management. Indeed, blogs are already looking like old news as social networking takes centre stage.
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NEWS: Eight key luxury retail trends for 2008
The world of luxury consumerism and luxury retail is changing at an impressive pace, according to the latest report from the US-based Luxury Institute, which has compiled a list of the top luxury retail trends that are expected to characterise the market during 2008.
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BRIEFING: Digital agencies focus on affiliate marketing
New research carried out for Buy.at by E-Consultancy reveals that affiliate marketing has become a crucial area of business for many digital agencies, with 85% of agencies saying that they now manage more affiliate marketing for clients than they did two years ago. On average, this channel now ...
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BRIEFING: Loyalty Lab launches travel sector loyalty solution
Loyalty Lab has launched its Travel Suite, a collection of loyalty products designed for the travel industry and the latest generation of online travel retailers. Hawaii Superferry, Hawaii's new inter-island ferry service, is the first travel-related Loyalty Lab client to use the platform, which ...
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