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The Wise Marketer's marketing & customer loyalty report for the week ending November 16th, 2007...
NEWS: Customer communications still fail the loyalty test
Many utility providers such as power and gas companies are tending to fall behind when it comes to automating their responses to customer complaints, according to Pitney Bowes. This, the company argues, is having an adverse affect on customer loyalty.
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BRIEFING: SMS reaches 1bn a week in UK on its 15th anniversary
According to the latest figures from the Mobile Data Association, Britons now send more than one billion text messages per week, an increase of 25% on the same time last year. Airwide Solutions, a major provider of mobile messaging infrastructure and applications, is celebrating its role in ...
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NEWS: Nectar's operator sets up insight business unit
Loyalty Management Group, owner of the UK's Nectar coalition loyalty programme, has announced the management team for a new Insight and Communication business unit.
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NEWS: Where grocery loyalty falls short, and how to fix it
Consumers in the US have revealed their widespread dissatisfaction with their primary grocery provider, according to new research from IBM which found that 73% feel either antagonistic toward - or at least have no loyalty toward - their local supermarket.
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BRIEFING: Study examines US Hispanic gift card usage trends
A new study from Comdata Stored Value Solutions reveals that US retailers are seeing an increase in cash value of gift cards received by Hispanics to an average value of US$71, compared to US$41 for Caucasians and US$60 for African-Americans. The study also revealed that 26% of Hispanics report ...
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BRIEFING: Emotional engagement is key to restaurant profitability
According to new research from PeopleMetrics, for casual-dining chains to succeed, getting the food right is just the first step: the bottom line is often most influenced when these restaurants make an emotional connection with customers. In the study, PeopleMetrics evaluated Customer Engagement ...
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NEWS: Customer loyalty innovation is still alive and well
Innovation is alive and well among coalition loyalty programmes around the world, according to the 'Independent Coalitions Around the World 2007' study and report from South African loyalty research firm Razor's Edge Business Intelligence.
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BRIEFING: Frequent flyer miles offered to VoIP service users
VoIP-PAL.com and Points International have signed a deal that enables VoIP-PAL to provide frequent flyer miles as an incentive to its customers who purchase VoIP products from it. The programme uses Points' AirIncentives application, and the airlines involved include Alaska, Delta, Midwest ...
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BRIEFING: Skywards passes the 3 million member mark
Skywards, the frequent flyer programme of Emirates and SriLankan Airlines, has signed its three-millionth member from the 240+ countries and territories that it serves. The programme was launched seven years ago. Members can earn Skywards Miles through flights with Emirates, as well as through ...
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NEWS: Templeton loyalty workshop details announced
What has traditionally been known to UK marketers as the 'Templeton Loyalty Workshop', under its new name 'The Oxford Loyalty Marketing Workshop', will be held from 16th to 18th April 2008. The workshop's title will be 'Providing global insights into customer retention and value creation'.
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NEWS: British Airways seeks new generation of marketers
British Airways is embarking on a recruitment campaign to attract a new generation of marketers to the company as part of a reinvestment in its brand and product communications to support business growth.
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BRIEFING: Blockbuster Canada launches new loyalty scheme
Blockbuster Canada is set to satisfying its customers' growing demand for added value with the launch of a free loyalty programme that will reward movie lovers. The loyalty programme called Movie Buyers Bonus rewards members with a Can$5 e-coupon for each accumulated amount of Can$50 spent on ...
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BRIEFING: Subway extends its mobile loyalty offering
In the US, over 100 Subway restaurants in Buffalo are offering their loyal customers mobile phone-based, real-time alerts and coupons thanks to the new My Subway Mobile programme. A partnership by the Subway Franchisee Advertising Fund Trust and Modiv Media (a provider of retail interactive ...
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NEWS: Customer Strategy Network set to build best practices
A new UK-based consortium has been set up to allow marketing experts from different countries to share their experience and local market knowledge in a non-competitive environment.
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BRIEFING: HHonors offers helicopter transfers for 80,000 points
Following the signing of a partnership deal between the two companies, members of the Hilton HHonors frequent guest loyalty programme can now redeem their HHonors points for travel on US Helicopter's scheduled flights between Manhattan heliports and John F. Kennedy (JFK) international airport ...
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