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The Wise Marketer's marketing & customer loyalty report for the week ending January 4th, 2008...
NEWS: Five predictions for the e-marketing space in 2008
Online advertisers are being told that their market is set to expand significantly in 2008 as new tools and methods are developed to help make the technique more measurable and effective, according to interactive marketing agency Performance Communications Group (PCG).
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BRIEFING: Starwood offers online Aeroplan Mile redemptions
Aeroplan has announced that Starwood Hotels is now offering Aeroplan members a completely web-based way of searching for, booking and confirming hotel stays while redeeming their Aeroplan Miles. Aeroplan enables its members to search Aeroplan.com for the Starwood property of their choice ...
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NEWS: LMG's CEO reveals plans for Nectar & Aeroplan
The new owner of the UK-based Nectar coalition loyalty programme's operator, Loyalty Management Group (LMG), has been described as a 'perfect fit' by LMG's CEO, Alex Moorhead, following the group's acquisition by Canadian loyalty marketing firm Aeroplan.
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BRIEFING: Web podcast series to focus on CRM 2.0
The myCRMcareer.com online social network for CRM professionals has launched its new Experience on the EDGE twice-weekly podcast series hosted by CRM author and analyst Paul Greenberg. The podcast will be produced from studios near Washington, DC, and syndicated internationally to an audience of ...
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BRIEFING: CMOs seek to be true business leaders
Two-thirds of chief marketing officers (CMOs) want more involvement in business strategy development and increased profit and loss responsibility, according to a joint study conducted by Forrester Research and Heidrick & Struggles. The survey found a disconnect between the career aspirations of ...
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NEWS: Qatar to expand usage of loyalty sign-up kiosks
Given the success of the frequent flyer programme (FFP) enrolment kiosk deployed in Qatar Airways' Business Class lounge in Doha, the airline has now decided to invest in additional kiosks, supplied by UK-based Trident Loyalty Systems.
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BRIEFING: UK consumers turn to Google, MS & eBay first
ComScore has now reported on the most visited and fastest growing internet properties in the UK for November 2007, based on data from the comScore World Metrix audience measurement service. Google was the most visited property in November, with 29 million unique visitors age 15 or older, and ...
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BRIEFING: Air India to join Star Alliance
At the annual board meeting, the CEOs of the Star Alliance member airlines voted to accept the application of Air India to become a future member of the alliance. Glenn Tilton, Chairman and CEO for United Airlines (acting in his capacity as the Chairman of the Meeting) said: "India has long been ...
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NEWS: Jet Privilege partners with two credit card issuers
In India, Jet Airways' Jet Privilege frequent flyer programme has entered into a partnership with two multi-national banks, Barclays Bank and Deutsche Bank, to offer customers the option to convert their credit card loyalty points into JPMiles.
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BRIEFING: Points International forecasts a bumper year
Points International, the operator of the popular Points.com loyalty currency exchange, reports that it expects 2008 revenues to more than double to US$65-US$75 million, with a beta test version of its new Global Points Exchange being launched immediately. The points exchange's transaction ...
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BRIEFING: NPS article's authors win H. Paul Root award
Earlier in the year, Timothy Keiningham (senior vice president for Ipsos Loyalty in the US), Bruce Cooil (of Vanderbilt Owen Graduate School of Management in the US), Tor Wallin Andreassen (of the Norwegian School of Management), and Lerzan Aksoy (of Koc University in Turkey), co-authored a paper ...
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NEWS: More research backs gift card popularity
Giving gift cards is still a good way for consumers to be sure that the recipient will actually use their gift instead of re-gifting, returning, or discarding them, according to a survey by Harris Interactive, commissioned by US-based gift card provider Blackhawk Network.
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BRIEFING: Verizon adds experiential Business Link Rewards
In the US, Verizon's SME business customers that participate in the Business Link Rewards B2B loyalty programme can now select once-in-a-lifetime experiences (including racing a stock car, learning to play polo, or going on a private culinary walking tour) when they redeem their bonus points ...
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BRIEFING: The key to increasing supermarket Deli sales
To remain ahead of competition, supermarket operators such as Stop & Shop are focused on enhancing the in-store experience for shoppers by providing self-service options and targeted offers and promotions. With 70% of purchasing decisions made in-store and severely declining redemption rates on ...
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