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The Wise Marketer's marketing & customer loyalty report for the week ending December 27th, 2007...
NEWS: The top three e-marketing trends for 2008
Based on an analysis of its CheetahMail clients' e-mail marketing campaigns in the UK during 2007, Experian has predicted what it believes will be the three most important e-marketing trends that will see widespread adoption in 2008.
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BRIEFING: Online customer engagement tops agenda in 2008
According to the E-consultancy/cScape Customer Engagement Survey Report 2008 , an overwhelming majority of companies (90%) say that online customer engagement is either 'essential' or 'important' to their organisations. Consumers are getting more familiar with web-based and desktop widgets, like ...
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NEWS: Social trends that will affect marketing in 2008
Although they are not all directly related to the field of marketing, there are seven key social trends that will have a profound effect on consumers and brands during the coming year, according to strategic brand marketing firm Group 1066.
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BRIEFING: Air NZ launches 'Concierge in the Sky' service
Air New Zealand is introducing an in-flight International Airline Concierge service, to be launched in April on its Los Angeles, San Francisco and Vancouver to Auckland routes. ANZ will employ up to 90 concierge staff who will be dedicated to enhancing every customer journey before, during and ...
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NEWS: Web rankings show positive e-retail trends
The official beginning of the 2007 holiday shopping season resulted in retail sites dominating the top gaining site and category rankings, according to the comScore Media Metrix analysis of US consumer activity at top online retailers.
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BRIEFING: Aeroplan successfully completes LMG buy-out
Aeroplan Income Fund has announced the completion of the acquisition of Loyalty Management Group (LMG), the loyalty marketing and customer-driven insight and analysis company that owns and operates the Nectar loyalty programme in the United Kingdom. LMG operates in three main areas: Nectar ...
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NEWS: Ten key factors to build automotive brand loyalty
With 2008 already being predicted to be a tough year for automotive marketers, the latest 'Relationship Builder' research from Carlson Marketing and Peppers & Rogers Group, which also highlights Carlson's top ten brand loyalty building strategies, has directly linked the intensity of car buyers' repurchase decisions with their recommendations to friends.
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BRIEFING: BA & Points.com launch Executive Club e-store
British Airways and Points.com have launched a new BA Miles e-Store . The e-Store, jointly developed by Points.com and Loyalty Ventures, allows the airline's most loyal customers to earn miles when they buy online at over 100 retailers including johnlewis.com, HMV.com, comet.co.uk ...
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NEWS: How 'green targeting' could save a small fortune
British firms could collectively save over £500 million a year if they used 'green targeting' techniques to more accurately identify the best customers to communicate with, according to a study by The Customer Partnership.
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BRIEFING: Coolsavings.com teams up with PriceGrabber.com
The online consumer-printable coupon provider CoolSavings.com (operated by Q Interactive) has partnered with online comparison shopping service PriceGrabber.com to provide CoolSavings visitors with online retail price comparisons. Consumers can use the new service by clicking on the "Compare ...
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