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The Wise Marketer's marketing & customer loyalty report for the week ending December 20th, 2007...
NEWS: Factors that affect retail customer retention
According to an Ipsos MORI study into the moments, both good and bad, that affect consumer relationships with companies, 'the human touch' has a key role to play when things go wrong.
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BRIEFING: Air China and Shanghai Airlines join Aeroplan
Two Star Alliance carriers, Air China and Shanghai Airlines, have signed up with Aeroplan. Aeroplan members may accumulate and redeem Aeroplan Miles for travel with either carrier. The addition of Air China and Shanghai Airlines increases Aeroplan's roster of airline partners to 29. Shanghai ...
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BRIEFING: eBucks loyalty mall one of South Africa's favourites
Online shopping in South Africa is showing healthy growth, with the bulk of online retail sales processed by twelve sites, according to a World Wide Worx report, Online Retail in South Africa 2007 , which rated the eBucks shop as one of the top two major online malls in South Africa. eBucks was ...
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NEWS: Prepaid cards add responsibility to gift-giving
Controlling spending and giving just the right gift are two of the main benefits of prepaid cards, according to a survey of American consumers' payment preferences by Giftex Prepay.
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BRIEFING: Visions Electronics joins Canada's Air Miles
The Canadian home, car and personal electronics retailer, Visions Electronics, has joined the Canadian Air Miles Reward programme. Established in 1981 with a single store in North East Calgary, Alberta, Visions Electronics is today the largest privately held consumer electronics retailer in ...
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BRIEFING: Farnborough Airshow calls for online brand partners
Farnborough International, organiser of the famed British airshow, is to invite selected companies from both inside and outside the traditional aerospace sector to become Official Farnborough International Airshow 2008 website partners for the Farnborough International Airshow 2008. According to ...
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NEWS: Nectar for Business relaunched & revitalised
In the UK, the 'Nectar for Business' loyalty programme - which is attached to the consumer-oriented Nectar coalition programme - has been relaunched, with a re-invigorated loyalty offering and a re-designed web site offering business members a wider range of rewards.
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BRIEFING: 1to1 webcast examines brand building ideas
A new webcast from 1to1 Media features three leading brands that have put 1to1 to work: AARP, Saturn and British Airways. 1to1 expert Martha Rogers and customer relationship expert, Janet Sparkman, vice president, Supervalu, lead a group of three executives in a roundtable discussion that ...
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BRIEFING: Loyalty card consolidator updates its product
Just 1 Card, which markets the YourKard (formerly ), a card that consolidates up to 15 different loyalty and membership cards, up to five (soon to be six) bar codes, and other personal information onto a single card, is now offering to print a picture of the cardholder's choice on each card ...
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NEWS: Eight major brand marketing trends for 2008
There are eight major brand marketing trends that will affect marketers during 2008 and beyond, according to Robert Passikoff, president of customer and brand loyalty firm Brand Keys, who has explained these trends and how to benefit from them.
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BRIEFING: Chinese fakes flood UK retail market for Christmas
British parents who are desperate to buy their children the latest "must-have" toys this Christmas are at risk of picking up potentially dangerous counterfeits from China as a result of a flood of toys being sold from the Far East via the internet, according to the latest analysis from online ...
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BRIEFING: UK supermarket shares: Morrison's improves in 2007
The latest TNS Worldpanel grocery market share figures for the UK show Morrisons' market share lifting to 11.3%, up from 11.1% one year ago. This is the first such increase for Morrisons (including Safeway) since mid-2002 and shows that the supermarket's ongoing relaunch and new advertising ...
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FEATURE: Communicating with frequent flyers in the digital channel
This study by Customer Growth LLC tracked frequent flyer email from 5 airlines over 6 months, and quantified the usage and impact of the email channel in enhancing member loyalty... - This study of digital communications in airline rewards programs is part of a more comprehensive study underway by ...
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NEWS: Business intelligence boosts customer retention, survey says
In examining the benefits of business intelligence, decision support, and management reporting, best-in-class field service organisations reported a resulting 42% improvement in customer retention, as well as significant gains in service profitability and first-call fix rates, according to a survey by Aberdeen Group.
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BRIEFING: Carlson adds MP3s to loyalty redemption catalogue
Carlson Marketing's digital music store, Upbeats , has added MP3 format music files (from Universal Music Group as well as from hundreds of independent labels), allowing Carlson Marketing's clients to reward loyalty programme participants with downloadable music. Only five other US music stores ...
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BRIEFING: E-shoppers still satisfied this holiday season
According to the latest Holiday Retail Benchmark report from ForeSee Results, despite a slight decrease in online shopper satisfaction during the week following Cyber Monday, customer satisfaction continues to outpace 2006 levels, presenting a very positive indicator for the rest of the 2007 ...
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BRIEFING: Air Miles Canada 'Memories' competition finishes
More than 10,000 stories of overcoming challenges, helping those in need, and the love of family were submitted by Air Miles collectors throughout Canada as part of the programme's Memories competition, which asked collectors for their heart-warming and humorous anecdotes about how Air Miles ...
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