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The Wise Marketer's marketing & customer loyalty report for the week ending December 7th, 2007...
NEWS: Why SMEs want a simpler approach to CRM
More than 80% of executives regard employee resistance to using new software as being the biggest hurdle faced when implementing a system, according to a survey by hosted CRM software firm Really Simple Systems.
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NEWS: Which sectors are best at customer retention?
Holiday and travel suppliers are currently producing the most effective customer retention marketing campaigns, while insurance companies are lagging far behind, according to a survey by mailstream technology firm Pitney Bowes.
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BRIEFING: Tuition Rewards reaches more than 200 colleges
In the US, the Tuition Reward Plan from SAGE Scholars has signed up its 203rd and 204th member colleges - Hartwick College (Oneonta, NY) and Lakeland College (Sheboygan, WI). There are now 105,085 students enrolled in Tuition Reward, a private college savings programme. The Tuition Reward ...
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BRIEFING: New online store to reward bowling enthusiasts
Bowling Rewards has announced the roll-out of its first 'online pro-shop' using rewards as the exclusive redemption criteria. Designed for bowling enthusiasts to earn free equipment through open play, league and tournament competition, the goal was to put better equipment in the hands of bowlers ...
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NEWS: Nectar adds new retailers to eStores, ready for Christmas
In the UK, the Nectar coalition loyalty programme has greatly expanded the list of retail partners for its eStores online shopping rewards portal, to help shoppers earn extra loyalty points from their Christmas shopping.
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NEWS: Online customer engagement becoming a priority
Marketers are paying more attention to online customer engagement than ever before, with 77% of companies saying that its importance has increased in the past 12 months, according to a survey by E-Consultancy and cScape.
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BRIEFING: ADS to enhance uTango's life-stage rewards scheme
uTango, a life-stage rewards programme designed to help consumers prepare for their financial future by earning cash rewards for existing daily spending, has signed a multi-year deal with loyalty and marketing provider Alliance Data Systems (ADS). Through the deal ADS will provide co-branded ...
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BRIEFING: Carrefour Spain increases customer focus
Following the success of existing collaboration with Emnos in France, Carrefour, the world's second largest retailer, has decided to extend the collaboration to Spain, and is to work with Emnos to gain a better understanding of the buying habits of its Spanish customers and help them become more ...
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NEWS: Marketing study suggests going back to basics
Marketing basics such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI are considered 'very important' by 60% of marketers, according to the first annual 'Top Marketing Trends' survey by The Marketing Executives Networking Group (MENG).
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NEWS: How online consumer reviews impact offline sales
Consumers were willing to pay at least 20% more for services receiving an 'excellent' or '5-star' rating from other consumers on the internet than they would pay for the same services receiving a 'good' or '4-star' rating, according to a study by comScore and The Kelsey Group.
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BRIEFING: ICLP Australia expounds key 'loyalty essentials'
ICLP Australia has published a pocket guide to what businesses need to know in order to run an effective and successful loyalty programme. Produced in an easy-to-follow pocket size format, the guide is called Loyalty Essentials and is available both in hard copy and as a downloadable PDF file ...
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BRIEFING: How many gift cards will go unused?
The Consumer Reports Holiday Shopping Poll from Consumers Union has found that over half (54%) of consumers said they received gift cards last year but, nearly one year later, 19% of them (an estimated 23.3 million Americans) have not used those gift cards yet. The main reasons included the loss ...
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NEWS: O2 runs retail trial of NFC mobile payment system
The UK mobile network operator O2's first consumer trial of near field communications (NFC) is to see the technology, provided by Innovision Research & Technology, being used by 500 selected subscribers who have been supplied with Nokia 6131 NFC-enabled handsets and NFC tags.
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NEWS: Aeroplan buys Nectar and its operator, LMG
The Canadian loyalty marketing firm Aeroplan has entered into an agreement to buy the privately-held operator of the UK's Nectar loyalty coalition, Loyalty Management Group (LMG), for a total £368 million (approx. Can$754.4 million).
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BRIEFING: ANZ card rewards repayments rather than new debts
In New Zealand, ANZ has launched a new credit card that rewards customers for every dollar they repay off their balance rather than for every dollar they spend. The ANZ Balance Visa card was developed following ANZ research that found that customers were looking for this combination of features ...
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BRIEFING: Hilton launches HHonors loyalty rewards e-store
The Hilton Family of Hotels has partnered with Maritz to launch an online Hilton HHonors Rewards Store , where members can redeem their points for a variety of products from golf clubs to high-definition television sets. The new web site offers more than 5,500 product options, including 35 ...
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NEWS: Cyber Monday spending up 21% over last year
In the US, more than US$10.7 billion has been spent online during the 2007 holiday shopping season so far, marking a 17% gain over the same period in 2006, according to the latest online shopping figures from comScore.
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BRIEFING: Vesdia partners with affinity credit card provider
Vesdia, a provider of loyalty marketing services, and MXT Card Services have signed a multi-year agreement to help enhance Vesdia's branded reward programmes with a range of affinity-based rewards credit cards. According to Greg Rigg, CEO and president for MXT, the company will provide Vesdia's ...
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BRIEFING: US customer feedback summit announced
From 18th to 20th February 2008 the 4th Annual Customer Feedback Summit will be hosted by IQPC in the US. Rather than focusing on cataloguing data and customer service operations, the event will present and analyse various case studies in which the customer experience has been integrated with ...
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