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The Wise Marketer's marketing & customer loyalty report for the week ending September 4th, 2006...
NEWS: Conclusions from the South African loyalty summit
South Africa's loyalty marketing challenges are not unique, but as an emerging market, the environment is. While many South African marketers tend to think that South Africa is the world's only emerging market, Achievement Awards' second annual Loyalty Marketing Summit put this right. The conference, held in Johannesburg, South Africa, sold out completely; in fact the organisers had to move it to a larger venue in the same complex to accommodate last minute registrations. The theme was to redefine loyalty in emerging markets. Speakers were drawn from China, India, Malaysia, Brazil and South Africa.
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NEWS: Study ranks South Africa's top brands for 2006
Coca-Cola, Vodacom, and Nike were cited as the top three South African brands in the 2006 Markinor/Sunday Times Top Brands Survey, which also found that ABSA, Shoprite, Carling Black Label, British Airways, Medi-Clinic and Nokia heading up the lists of category favourites.
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BRIEFING: Loyalty World Australia set for end of October
From 31st October to 2nd November 2006 the eagerly anticipated Loyalty World Australia 2006 conference will open its doors at the Rydges Jamison in Sydney, Australia. The event aims to equip sales and marketing executives with sound methodologies for benchmarking their loyalty offerings and ...
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BRIEFING: UK viral video advertising extends to USA
DMC London, a provider of viral video advertising and marketing campaigns, has signed a video syndication joint venture with US-based marketing firm BoldMouth LLC. The joint venture creates a viral video syndication network that will support video indexing by major search engines and distribution ...
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BRIEFING: Points.com operator adjusts board of directors
Points International Ltd, operator of the Points.com loyalty rewards management portal, has announced a change in the composition of its board of directors. Points Investments Inc. (a wholly-owned subsidiary of IAC/InterActiveCorp) has exercised its right to replace Richard Kang and Sean Moriarty ...
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BRIEFING: Choice Hotels re-runs 3-for-2 nights promotion
Choice Hotels International has reintroduced its Stay 2 Times. Earn A Free Night At Over 1,000 Hotels autumn promotion. From September 1 until December 15 travellers can earn a free night's lodging at over a thousand hotels after two separate stays at any Comfort Inn, Comfort Suites, Quality ...
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NEWS: UK financial services best at client management
The financial sector in the UK is leading best practices in using CRM to manage its clients; now is the time for other industry sectors to follow this example and respond to the changing needs of customers.
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NEWS: Youngsters' influence over buying decisions questioned
While youngsters are some of the most sought-after consumers for retailers, a new Maritz Research poll has revealed that the power of their influence over family spending choices may be more limited than is commonly believed.
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BRIEFING: Marriott Rewards tracks points progress online
Marriott Rewards has launched a Promotion Tracker feature on its web site, making it easier for members to track their progress during a promotional offer, such as a double points offer or Marriott Rewards' MegaBonus . The new feature is available to all members online. Members sign in to their ...
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BRIEFING: Virgin Mobile USA ranked highest in prepaid sector
In its 2006 Wireless Prepaid CSI Study , focused specifically on the prepaid or 'Pay As You Go' market, J.D. Power and Associates ranked Virgin Mobile highest over all other carriers in the study. Virgin Mobile exceeded industry averages in all seven categories. Some of the company's specific ...
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BRIEFING: Loyalty Lab and MarketLive combine technologies
E-commerce platform provider, MarketLive, has integrated its MarketLive platform for advanced customer management with on-demand retail loyalty and customer management company Loyalty Lab's Customer Relationship Management Suite . The combined solution delivers a complete end-to-end e-commerce ...
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NEWS: BP and LMS create drivers' CO2 reduction scheme
Ecology conscious UK vehicle owners can now use a programme initiated by BP to reduce, replace and neutralise the carbon dioxide that their vehicles produce when driving.
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NEWS: Etihad's new FFP launches - full programme details
Etihad Airways, the national airline of the United Arab Emirates, has at last launched its new 'Etihad Guest' frequent flyer loyalty programme, with a launch ceremony at the exclusive London-based Boodles jewellery store. Here we bring you the programme's full details.
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NEWS: Survey ranks European direct marketing by sector
Direct marketing campaigns produced by Europe's retail sector are considered by consumers to be the most convincing and effective, followed by travel companies, charities and banks, according to consumer research commissioned by Pitney Bowes.
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BRIEFING: Mall Networks to provide e-mall for Good Sam Club
RV owners' organisation, Good Sam Club, and online mall builder and manager, Mall Networks, have partnered to offer a customised online shopping mall to members of Good Sam Club. Through the partnership, club members will be able to earn Good Sam Bucks that will be redeemable for cash-back with ...
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BRIEFING: Dogpile users to earn iPoints
UK-based metasearch engine, Dogpile.co.uk, and online coalition loyalty programme operator, iPoints.co.uk, have partnered to allow Dogpile users to earn iPoints as they search. When users sign up to iPoints with Dogpile.co.uk, they automatically receive ten free iPoints. After that they earn two ...
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NEWS: Options for fine-tuning direct mail through CRM
How can SMEs best use their investment in CRM technology to optimise the influence of their direct mail? A new paper published by Pitney Bowes highlights the main concerns and their solutions.
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NEWS: Maritz UK employee loyalty scheme expands
The employee motivation specialist Maritz has signed up two new brands for its EY ("Exclusively Yours") staff reward and incentive programme in the United Kingdom.
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NEWS: Retail directors urged to face the customer head-on
Could senior directors of the UK's FTSE 100 companies soon be manning phones, reception desks and cash registers to raise the profile of customer service? According to the Institute of Customer Service, they should be.
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NEWS: New loyalty programme for Volvo Trucks USA
By using either of two new purchasing cards, operators of Volvo trucks in the US can now earn points that they can put toward the purchase of new trucks, parts or service.
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BRIEFING: TimesPoints partners with Zagat for leisure reviews
The New York Times is running a promotion in collaboration with Zagat Survey. New York Times readers who register for the TimesPoints programme will receive a free year's online subscription to Zagat.com including full access to Zagat ratings and reviews. The TimesPoints rewards programme ...
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BRIEFING: Home Depot launches co-branded rewards cards
Specialty retailer, The Home Depot, has launched a pair of co-branded consumer and business rewards credit cards: The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard , both issued by Citi Cards. Card members earn 2,500 bonus points with their first purchase (enough ...
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