 |
The Wise Marketer's marketing & customer loyalty report for the week ending August 28th, 2006...
NEWS: South Africa: eBucks signs up home decor retailer
The South African coalition loyalty programme, eBucks, has added a decor and home improvement retailer to the growing list of outlets where members can earn and spend their eBucks loyalty points.
... read more
BRIEFING: UK event to examine telecoms customer segmentation
From 30th October to 3rd November 2006 the Telecoms Customer Segmentation Strategies 2006 conference will open its doors in London, UK, to help telecoms operators explore why, despite an explosion in the amount of data that's available to them, it's still a major challenge to identify and ...
... read more
BRIEFING: Students to be taught how to clip coupons
In National Coupon Month , sponsored by the Coupon Council of the PMA (the trade association representing the promotion and integrated marketing industry), coupons are being suggested as teaching aides in the home and in the classroom to teach and strengthen fundamental reading, math, memory ...
... read more
BRIEFING: Auto parts retailer launches High Gear Getaway scheme
Automotive aftermarket retailer CSK Auto and RewardStream have successfully implemented a targeted rewards marketing programme, as part of the company's plan to grow market share in the Do-it-for-Me (DIFM) commercial auto parts business. Aimed at increasing CSK Auto's momentum in the commercial ...
... read more
NEWS: Dunnhumby takes on Tesco TV media channel
Dunnhumby has announced that it is taking responsibility for Tesco TV (the UK supermarket's in-store TV advertising network). At the same time, Tesco and JC Decaux - which previously managed Tesco TV - say they are in full agreement over the future of the in-store channel, and JC Decaux's existing ten-year partnership with Tesco remains unaffected.
... read more
NEWS: MBNA launches new UK football loyalty credit cards
MBNA Europe, with an already-swollen football-branded affinity credit card portfolio, has marked the start of the UK's Premiership football season with the launch of several new football reward programmes through football club credit cards.
... read more
BRIEFING: Loyal driver wins new vehicle lease at Camp Jeep
Chrysler Financial has announced the winner of a two-year lease from the "North, South, East, Guess" contest held at Camp Jeep earlier this month. Chrysler invited participants to guess the number of antenna toppers packed into a Jeep Compass and, out of 1,289 entrants, Todd Radtke from Minnesota ...
... read more
BRIEFING: Tiscali upgrades customer service initiative
The UK internet service provider Tiscali has partnered with RightNow to help ensure that its 1.2 million customers, as well as prospective customers, have a positive experience when interacting with the company online. The deployment of RightNow Service is expected to offer all customers ...
... read more
BRIEFING: DFW airport extends 'Summer Rewards' coupon scheme
DFW International Airport is adding three weeks to its Summer Rewards programme for its best on-airport parking customers. That means for another three weeks, customers parking at the airport will receive incentive coupons and deals for food and drinks inside the terminals. During the summer ...
... read more
BRIEFING: Real time offers for Cousins Subs customers
US-based sandwich chain Cousins Subs is to implement Chockstone's gift card and stored value technology in all of its 160 locations. Cousins Subs, founded in the Milwaukee in 1972, will use the programme to replace its previous paper-based gift programme. Benefits include improved convenience ...
... read more
NEWS: Keeping retail customers happy this holiday season
Online retailers should already have developed their Christmas fulfilment strategy in order to meet consumer demands, according to distance shopping service provider, Zendor, which offers several tips for a more effective holiday season retail strategy.
... read more
NEWS: How credit card issuers can improve customer retention
A robust customer retention strategy is an essential part of managing a credit card business, but it has to start with the bottom line, according to a new report available from Research and Markets.
... read more
NEWS: KidsFutures turns to smart mapping for growth
The Canadian microinvestment-based educational savings programme KidsFutures has begun using geographic mapping software and services to enhance its marketing efforts, including how it targets new members and retail partners.
... read more
NEWS: Tesco.com outstrips UK competitors, survey shows
The UK supermarket chain Tesco has become by far the most popular online grocery shopping web site, capturing some 66% of all online grocery orders in the UK, according to ComScore Networks' online grocery sales data covering the first seven months of 2006.
... read more
BRIEFING: JetBlue points granted a longer lifespan
American Express and JetBlue Airways have announced an enhancement for JetBlue's TrueBlue programme members who use the JetBlue Card from American Express. Cardmembers can now extend the life of their TrueBlue points by 12 months each time they purchase as little as US$200 using their JetBlue ...
... read more
BRIEFING: Dotz joins the Colloquy Network in Brazil
Dotz Marketing S.A., operator of the Latin American Dotz coalition loyalty programme, has become the latest addition to The Colloquy Network (a global partnership of independent loyalty consultants and practitioners that use Colloquy's brand and resources to provide loyalty services). Since its ...
... read more
BRIEFING: Timberland joins BSP Rewards programme
Timberland and BSP Rewards (a subsidiary of MediaNet Group Technologies) have finalised a programme in which all members of the BSP Rewards programmes can earn and redeem their reward points directly in all of the Timberland stores and at Timberland's web site. As the initial in-store merchant for ...
... read more
BRIEFING: Sweet Factory to launch loyalty programme
International Card Establishment (ICE) has agreed to process credit card purchases at 111 Sweet Factory stores in 23 states. The agreement calls for ICE to install credit card terminals at each Sweet Factory location and process credit card purchases; the rollout is substantially complete. Sweet ...
... read more
NEWS: How car buyer price preferences are changing
According to a Maritz Poll conducted earlier this year by the Maritz Automotive Research Group, 75% of consumers say they prefer a low retail price without incentives to a higher price with incentives. However, recent consumer buying behaviour does not reflect this opinion.
... read more
NEWS: Travelocity teams with Points.com to 'book with points'
Points International has signed a deal with online travel provider Travelocity to develop 'Book with Points' - a system that allows loyalty programme members to redeem miles and points from various reward programmes to book travel services.
... read more
NEWS: Nectar adopts interactive rewards e-catalogue
The on-demand rich media platform provider Scene7 has announced that the UK's Nectar coalition loyalty programme is to use the 'Scene7 eCatalog' product to provide members with an interactive version of the paper-based Nectar rewards catalogue.
... read more
BRIEFING: Web 2.0: is it hype, buzz, or something solid?
A panel of internet industry experts (from Pearson, Play.com, Ogilvy Interactive and Conchango) have been debating the issue of the latest buzz phrase "Web 2.0". The roundtable concluded that despite much noise about the term itself, there is a definite shift in the way the public consumes ...
... read more
BRIEFING: E-mail open & click-through rates analysed by industry
A summary of e-mail marketing metrics, compiled and written by Harte-Hanks and its Postfuture e-mail business, has revealed a snapshot of delivery, open, click-through and opt-out rates, as well as a closer look at these data in 13 vertical market categories. The Harte-Hanks Postfuture Index for ...
... read more
FEATURE: It's time to give stored-value cards a second look
January retail sales figures are climbing, undoubtedly largely due to the popularity of gift cards as a holiday gift. But gift cards are more than a simple cash replacement. How can they best be used? - Fruitcake, tube socks, reindeer sweaters. Ring a bell? Think back to Christmas morning, when it ...
... read more
FEATURE: The marketing wheel is turning, but is it relevant?
In the 1960s many big retailers lost the ability to know and communicate relevantly with their customers. But the wheel continues to turn and they can now regain that ability, according to Knotice... - Forty years ago Pete Seeger wrote a song based on a passage from Ecclesiastes. It became a smash ...
... read more
NEWS: US car rental operators redouble loyalty efforts
Car rental companies in the US are once again stepping up their loyalty efforts and promotional activities, with announcements of new loyalty point-based initiatives from Thrifty, Dollar and National.
... read more
NEWS: Teen gift card attitude survey reveals gender bias
Shopping differences between males and females begin as early as the teen years, when males are more likely than females to purchase gift cards vs. an actual item, according to a survey commissioned by gift card provider Stored Value Systems (SVS).
... read more
NEWS: Best practices for growing e-customer loyalty
Today's electronic world offers a multitude of fresh, new options for capturing and keeping customers, from the web and e-mail to mobile phones, PDAs, and iPods. But using that technology to grow customer loyalty is a challenge, according to loyalty expert Jill Griffin who highlights a number of best practices for electronic loyalty marketing.
... read more
BRIEFING: Retailers reach out and embrace online customers
The Customer Respect Group has published the findings of its Q3 2006 Online Customer Respect Study of Retailers. The report analysed 51 major retail companies in the now substantial Online Retail Industry that last year generated some US$143.2 billion. The industry as a whole scored 6.2 on the ...
... read more
BRIEFING: Call centre agents and their impact on loyalty
Many leading contact centres do recognise that they need to focus on what is both their highest cost and their most valuable asset: their agents, according to the eighth study in the Australia and New Zealand 'Contact Centre Realities' series by Genesys. The research found that a key factor in ...
... read more
|
|
|
|
|
|
