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The Wise Marketer's marketing & customer loyalty report for the week ending August 21st, 2006...
NEWS: Self-funding fuel rewards card unveiled
DCR Strategies, the licensee of the TruCash programme, has developed a self-funding, reloadable, debit-based gift and rewards card that offers mobile consumers up to US$0.25 off each gallon of fuel purchased - at no cost to the convenience store or fuel retailer.
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NEWS: Etihad launches new FFP based on consumer research
Frequent flyers are increasingly disillusioned by hidden catches associated with redeeming airline miles, according to United Arab Emirates airline, Etihad Airways, which has stepped up its own loyalty efforts following research into loyal customers' attitudes to loyalty programmes.
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BRIEFING: Allegiant gains a sales channel consultancy
The US-based loyalty management and marketing services group, The Allegiant Group Inc., has announced that sales channel consultancy Kahmann Elements LLC has joined its group of loyalty-related companies. Eleven other companies are already in partnership with Allegiant, including Shift Global ...
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BRIEFING: iPoints online coalition signs up innovative bookseller
The UK-based online book seller Lovereading.co.uk has joined the iPoints online coalition loyalty programme. Lovereading is unusual in that it allows readers to download and print a 10-20 page 'opening extract' from thousands of the books available. The book seller's customers can now earn iPoints ...
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NEWS: SMEs to spend even more marketing dollars online
More than half (52%) of SMBs say their total advertising budget is now being allocated to online advertising, with 37% of SMBs planning to increase their online advertising spending in 2006, according to a customer survey by online advertising network DirectoryM.
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BRIEFING: Carlson Marketing expands meetings and events business
Carlson Marketing has acquired TQ3 Navigant Performance Group (NPG) in the United States, continuing the agency's growth in the meetings, incentive, and event marketing business. Because Carlson is privately owned, terms of the deal were not disclosed. The NPG acquisition fits with Carlson ...
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BRIEFING: CallMiner launches new speech analytics tools
CallMiner has announced its latest SpeechTools software that allows easy customisation of the CallMiner Analytics Suite without any previous speech analysis experience. Changes in languages, dialects, accents, colloquialisms and noise-levels can now all be altered by end-users (for example call ...
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NEWS: Jo-Ann Stores launches loyalty credit card
The US-based fabric and craft retailer Jo-Ann Stores has joined forces with Barclays Bank Delaware (formerly Juniper Bank) to launch a new co-branded credit card, the Jo-Ann Platinum MasterCard, linked to the company's Preferred Customer programme.
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NEWS: Virtual worlds to make US$2.5bn in sales this year?
A new and perhaps underestimated market is emerging from virtual reality into the real-world global economy - a market which has gained much marketing attention, except in the financial services sector, according to TowerGroup.
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BRIEFING: Catuity to issue branded gift cards
Catuity can now issue Visa, MasterCard and Discover branded stored value cards for retailers. Branded stored value cards are commonly known as "open gift cards" because they use existing payment networks and require no integration to a retailer's point of sale. The company also said that it has ...
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BRIEFING: Canadian golf courses sign up for loyalty programme
Skyler Innovations has signed a contract to deploy Loyalty Central to a potential 2,200 golf facilities in Canada by licensing the Smart Chip Technologies incentives system from Phoenix Technology Holdings. The deployment will begin within 30 to 45 days and will provide cardholders with the ...
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NEWS: Australian banks losing loyalty through poor service
Australia's banks are still generally failing their business banking customers, according to the 'Business Banking Sentiment Index' from East & Partners, which shows decreasing customer satisfaction and sentiment scores.
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NEWS: Multi-channel retailers shift focus to loyalty
Retailers' approach to holiday season marketing is changing, with a shift away from trying to buy consumers' loyalty and a move toward earning their loyalty, according to the '2006 Online Retail Holiday Readiness Report' from marketing performance management firm WebTrends Inc.
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BRIEFING: McDonald's USA rolls out late-night m-coupons
McDonald's is to use mobile couponing for a direct response marketing campaign. The campaign will drive localised retail traffic during the traditionally slower late evening hours with a series of weekly mobile coupons for late-night offers. Enpocket and Media Planning Group are working together ...
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BRIEFING: Celebrities losing appeal for luxury consumers?
Are consumers influenced in brand choice if a celebrity is associated with the brand? A recent survey from the American Affluence Research Centre revealed that in cosmetics, some 22% of women said they had been influenced by a celebrity in their purchasing habits. Among the men polled, only 19% ...
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NEWS: New coalition loyalty programme launches in India
In India, a new coalition loyalty programme called 'i-mint' has been launched by Loyalty Solutions & Research Limited (LSRL), with founding partners including Airtel, HPCL, ICICI Bank, Indian Airlines, Lifestyle and MakeMyTrip.com.
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NEWS: Bad customer service, disloyalty, and the way ahead
Poor customer service caused nearly half of consumers to switch at least one of their service providers over the past year, according to a study by Accenture. And another study from Discover Card explains what consumers really expect.
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BRIEFING: User-generated content driving fast-growth web brands
According to internet media and market researchers, Nielsen//NetRatings, user-generated content sites, platforms for photo sharing, video sharing, and blogging, made up five out of the top ten fastest growing web brands in July 2006. Image hosting site ImageShack ranked fourth among July's fastest ...
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BRIEFING: Platform aims to turn discount schemes into loyalty
Loyalty Lab has launched Loyalty 2.0 , a product designed to help grocery stores and speciality retailers invigorate their first-generation loyalty programmes. It will enable them to start using their unused transactional data to launch new initiatives, like targeted email (specialised or ...
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