The Loyalty Probe

What is the Loyalty Probe?
The Loyalty Probe is a simple straw-poll research tool that The Wise Marketer uses to help you quickly and easily find out what's really going on in the marketplace. Each probe we launch polls our subscribers on an important issue, and the results of the probe are then made available free of charge to everyone who participates.

Better still, when you view the results of a Loyalty Probe, you'll be given a choice of the voters' job roles, so you can instantly graph, chart and identify different response rates for different types of voter - in any combination.

What probes have already been done?
Below is a list of probes we've already launched. Registered members can click on the questions to see the results of each probe they've participated in.

Which loyalty communications make the most impact? (ended on 12 Oct 2007)
Critical factors for retail customer loyalty in 2007 (ended on 14 Sep 2007)
Importance of major uses of loyalty data in 2007 (ended on 29 Aug 2007)
The focus of marketing strategy in 2007 (ended on 29 Jul 2007)
Active usage of non-card loyalty programmes (ended on 28 Jun 2007)
Active usage of dedicated loyalty cards (ended on 30 May 2007)
Consumer resistance to intrusive web advertising (ended on 13 Apr 2007)
Consumer resistance to TV advertising (ended on 16 Mar 2007)
Consumer attitudes to marketing techniques 2007 (ended on 12 Feb 2007)
Customer communication channel usage 2007 (ended on 19 Jan 2007)
Loyalty scheme setup problems in developing markets (ended on 29 Dec 2006)
The future of e-mail marketing: 2006 to 2010 (ended on 8 Nov 2006)
Main driver of true brand loyalty (ended on 11 Oct 2006)
Familiarity with everyday retail prices (ended on 15 Sep 2006)
Critical factors for retail customer loyalty in 2006 (ended on 30 Aug 2006)
The importance of the major uses of loyalty data (ended on 14 Jul 2006)
The focus of current marketing strategy (ended on 16 Jun 2006)
Most used reward types in loyalty programmes (ended on 19 May 2006)
How many Non-Chip Cards do people carry with them? (ended on 21 Apr 2006)
How many Chip Cards do people carry with them? (ended on 17 Mar 2006)
Consumer attitudes to various marketing techniques (ended on 17 Feb 2006)
Customer communication channel usage (ended on 20 Jan 2006)
The impact of overseas call centres on customers (ended on 16 Dec 2005)
Lowest worthwhile loyalty participation rate (ended on 18 Nov 2005)
Best reason for setting up in-store kiosks (ended on 21 Oct 2005)
Critical factors for retail customer loyalty in 2005 (ended on 21 Sep 2005)
The main benefit of being in a loyalty coalition (ended on 21 Aug 2005)
Where the future of loyalty lies (ended on 20 Jul 2005)

If you're not registered yet, and would like to participate, click here to apply for your free membership (which also gives you full access to our news, briefs, feature articles, book reviews, industry events diary, research tools and other online resources).

Can I get the results if I didn't participate?
Yes. Because the results of each probe are only available to those who participated in it, you may find that there are probes from the past that you can't access online because you didn't participate in them. But that's no problem - the probes can be obtained another way. Each edition of The Loyalty Guide (our 950-page worldwide customer loyalty report) contains the full results and detailed analysis of all the probes launched since the previous edition.

Do you accept ideas for probe questions?
Yes, certainly! If you have a burning question that you think would be helpful to have answered by the top minds in the field (that's you, and our other subscribers!) then please do let us know your question. Although we can't always use every question submitted, many will be used for future probes. Click here to tell us your idea (but please, check the list of previous questions first!)