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US: Pepperidge Farm launches digital loyalty programme

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Newswire Published: Jun 29, 2016

US-based baked goods manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme is… [ read more ]

UK: Virgin launches loyalty app to unite brands

Published: Jun 22, 2016

The UK’s Marketing Week magazine reports that Virgin plans to unite all of its UK businesses under a single mobile loyalty app called Virgin Red. That Sir… [ read more ]

Media Watch: Taking loyalty programmes to task

Published: Jun 16, 2016

Periodically it behooves us to peruse the general consumer media as a temperature guage for general consumer opinion of customer loyalty programmes. Even as Wall… [ read more ]

News: Citigroup sues AT&T over alleged loyalty trademark infringement

Published: Jun 14, 2016

Can a corporation trademark one of the most commonly-used expressions in the English language? That’s the question that will soon be before a New York Federal court… [ read more ]

American Airlines rolls out next round of AAdvantage changes

Published: Jun 8, 2016

And then there were none: As expected, American Airlines has joined rivals Delta and United in converting its AAdvantage frequent-flyer programme from a… [ read more ]

Survey: Programme engagement stable, but many programmes miss the mark

Published: Jun 8, 2016

The long-gestating Bond Loyalty Report is finally here, and we have a few highlights for you courtesy of the executive summary. The bottom line: While year-over-year… [ read more ]

Insight: The foundational elements of customer loyalty

Published: Jun 8, 2016

It’s always gratifying to find a mainstream media outlet report on the loyalty industry and get it right. The latest overview comes courtesy of reporter Alina… [ read more ]

US: AT&T launches customer appreciation programme

Published: Jun 8, 2016

Customer-centric reward and recognition programmes in the U.S. telecom industry are typically as rare as Dodo bird sitings. Last week, U.S. telecom provider… [ read more ]

Insight: How do you celebrate your brand?

Published: Jun 2, 2016

In this guest column, Wise Marketer North American practice leader Bill Hanifin looks at the importance of crafting the right tone and message in your content… [ read more ]

Insight: A better way to estimate progamme liability

Published: Jun 2, 2016

No aspect of loyalty programme management is more a combination of art and science than estimating programme liability. Within the crucible of today’s… [ read more ]

Insight: Will mobile lead to U.S. coalition renaissance?

Published: Jun 2, 2016

Over at Mobile Commerce Daily, reporter Brielle Jaekel ponders the ability of mobile loyalty platforms to drive the expansion and adoption of multi-merchant… [ read more ]

The Loyalty Guide: The importance of Customer Lifetime Value

Published: May 26, 2016

Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 – that’s a 56% savings off the… [ read more ]

US: Acorns Found Money programme lets brands invest in Millennials

Published: May 25, 2016

Acorns, the U.S.-based micro-investment app that deposits the spare change from your purchases into an investment account, has launched a simple but potentially… [ read more ]

Samsung Pay adds loyalty programme integration

Published: May 24, 2016

More evidence that mobile payment providers view loyalty programmes as the “killer app” for adoption and usage: Samsung Electronics America announced… [ read more ]

The revolution will be pre-approved: US credit card debt reaches $1 trillion

Published: May 23, 2016

The Wall Street Journal reports good news that comes with certain caveats. The good news: banks are issuing credit again, with much of that new credit card spend… [ read more ]

Is the death of influencer marketing underway?

Published: May 23, 2016

The past several years have seen the rise of the “Influencer economy” as brand marketers attempt to capitalize on the popularity of the latest social… [ read more ]

The Loyalty Guide: Defining best customers

Published: May 19, 2016

Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 – that’s a 56% savings off the… [ read more ]

Wyndham courts leisure travelers with new tiered benefits

Published: May 13, 2016

Last fall, Wyndham shook up the travel reward space by eliminating tiered redemptions and offering Wyndham Rewards members the opportunity to redeem for free nights at… [ read more ]

The Loyalty Guide: How to avoid the top five mobile marketing traps

Published: May 12, 2016

Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 – that’s a 56% savings off the… [ read more ]

US: Restoration Hardware leads drive to fee-based luxury programmes

Published: May 11, 2016

An insightful article in Retail Dive uses the recent launch of Restoration Hardware’s fee-based luxury loyalty programme as a leading-edge example of retailers… [ read more ]

US: Kohl’s, Walgreens integrate loyalty with Apple Pay

Published: May 10, 2016

Mobile payment experts have long pointed to loyalty programme integration as one of the key drivers for mobile payment adoption. The balkanization of mobile… [ read more ]

South Africa: South African Airways Voyager programme hits revenue milestone

Published: May 6, 2016

The evolution of travel loyalty programmes from frequency-based to revenue-based earning models continues apace – and even as customers continue to complain about the… [ read more ]

US: To counter mass customer exodus, Chipotle turns to loyalty

Published: May 5, 2016

What’s a little e coli among friends? That’s the question US fast-casual dining chain Chipotle will soon be asking its best customers. After publicly eschewing the idea… [ read more ]

Canada: After BC says no to pharmacy rewards, Alberta says yes

Published: May 4, 2016

A recent Canadian Press story adds a new layer of complexity to the landscape for pharmacy reward programmes in Canada: After a January unanimous ruling by the British… [ read more ]

26th Annual Freddie Awards: Marriott, Southwest among winners

Published: May 4, 2016

The venerable Freddie Awards celebrated their 26th year of annointing the top travel loyalty programmes in Las Vegas last week. The winners, chosen by frequent… [ read more ]

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