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The Global Resource for Loyalty Marketers


UK: Tesco Clubcard goes contactless

Published: Jul 10, 2017

If there is one program to which loyalty industry observers can point as beginning the retail loyalty revolution, it's U.K. grocer Tesco's Clubcard. Championed by... [ read more ]

Hey wait - maybe stuff does matter?

Published: Jul 3, 2017

Research is often like the weather: if you don't like it, just wait five minutes. After copious research studies have revealed that consumers now prefer to spend... [ read more ]

Will "CX" evolve into "BX"?

Published: Jun 21, 2017

If you think back to the early days of the web, it seemed like everyone had the definitive answer - i.e,  the absolute method - to maximize... [ read more ]

US: Will loyalty save Macy's?

Published: Jun 15, 2017

US department store retailer Macy's has yet to join Sears at the precipice of retail oblivion, but it hasn't been for lack of trying. Last week the retailer... [ read more ]