More consumers defecting to private labels (9 Sep 2009, The Wise Marketer)
The Wise Marketer - Home Subscribe to our RSS feed!   Share it!   
Email this page to a friend! Tweet this! Share this via LinkedIn! Share this on Facebook! Share this on Google Plus!
  Mobile Edition Tablet Edition
   The Wise Marketer          Customer Strategy Network             Log In          Register for Free   
  
Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
   The Wise Marketer   

Get your headlines by email every Thursday - Free!

More consumers defecting to private labels

   
Swap to the printable version of this page
Print!
 

Wednesday September 9, 2009                      Tweet this article

 


Some 31 million British shoppers (73% of adult consumers) are opting for supermarkets' own-brand labels in a bid to save money on their weekly shopping, according to research from price comparison shopping service uSwitch.com.

The proportion of consumers switching to private label goods has tripled since a similar survey in August 2008 when only 25% of shoppers said they had abandoned premium labels in favour of own-brand grocery items.

According to uSwitch, a signficant proportion of the observed increase could be attributed to supermarkets expanding their private label product ranges in a bid to stop consumers switching to cheaper grocery chains. For example, Waitrose now has an 'Essentials' own-label range, Tesco has a 'Discounter' range, and Sainsbury's has a 'Switch & Save' campaign which calculates own-brand savings for the customer.

Not only has this activity secured repeat visits from existing customers but it has also slowed the rapid growth of overseas competitors such as Aldi, Iceland and Lidl, according to recent TNS Worldpanel market share figures.

Overall, the study found that 90% of UK adults now use recession-busting shopping strategies when they do their weekly shopping. Money off vouchers have also reached the top of the shopping list with the number of frugal consumers regularly using them increasing sharply to 74% (compared to only 26% in 2008). Moreover, 20% now compare prices online before going to the supermarket (up from only 6% in 2008).

And when it comes to shopping online, 6.4 million consumers now claim to avoid the hustle and bustle of their local supermarket by doing their weekly food shopping online (three times the number that did so in 2008). In fact, this option has become so popular with British consumers that some industry commentators are predicting that the value of online food sales could reach 8 billion by 2011.

Recession-driven cut backs in consumer spending at the supermarket could, however, have some positive lifestyle implications for many shoppers as they revert to more wholesome and natural ways of doing things. Almost one-fifth of consumers have now taken to growing their own fruit and vegetables (more than twice as many as in 2008).

According to Rumina Hassam, a personal finance expert with uSwitch, "In the face of uncertain economic forecasts, continued volatility in the housing market, and increases in unemployment, many consumers are making cutbacks to their fundamental spending routines to beat the recession. But all these lessons in smarter spending as a result of the recession are likely to remain with consumers, even after the economy recovers."


More Info: 

http://www.uswitch.com

> The Customer Loyalty Marketing Guide

Tell a friend about this article Tell a friend   or   Tweet this article

Have your loyalty news delivered - free.

Get all the most important customer loyalty and marketing news by email every Thursday, and it's still absolutely Free ...
Sign up!

 

What is The Wise Marketer?

We're the only truly unbiased, global source of news & research for customer loyalty and marketing professionals...   Join Free Here

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!

Join nearly 13,000 other loyalty and marketing professionals and get our free weekly news roundups...

Sign Up For Free

Subscribe and follow...

Get our free weekly newsletter
Follow us on Twitter
Access our RSS news feed

Hot off the presses...

What's been happening recently?

News: Walgreens chooses Android Pay - The balkanization of mobile payments continues apace: Walgreens last week officially announced its alliance with Android Pay and its NFC-based platform by becoming the first retailer to integrate their ...
Survey: Customers prefer an in-person thank you - In conjunction with a survey vendor, TD Bank polled more than 1,000 consumers across the U.S. to learn about how Americans feel about gratitude and saying "thank you." The resulting report ...
Insight: Does Walmart Pay need loyalty? - After Walmart Services SVP Daniel Eckert revealed at the CONNECT Mobile Innovation Summit that Walmart Pay has exceeded the company's expectations, Mobile Payments Today's Will Hernandez asks the ...
Insight: What politics can teach us about marketing - What can consumer marketers learn from political campaigns? Slate has an enlightening interview with Sasha Issenberg, author of the 2012 book "The Victory Lab: The Secret Science of ...
Australia: Details of Woolworths new reward programme leaked - As we first reported back in June, Austrian grocer giant Woolworths planned to revamp its Woolworth Dollars loyalty programme - launched in January 2016 with a AU$500 million ...
News: Wall Street says yes to Dunkin' Donuts loyalty - One of the key trends we've been following this year is the welcome and favorable attention of Wall Street to investment by brands in customer loyalty. Analysts have praised companies ...
News: Is Marriott having second thoughts over the Starwood deal? - Here's some hotel industry gossip courtesy of the New York Post: according to the Post, a mild case of buyer's remorse over the hotel company's recent $12 billion Starwood ...
News: Walmart pay exceeding expectations - More evidence that retailers are winning the battle for mobile payments loyalty through homegrown platforms: in his kickoff address at last week's CONNECT Mobile Innovation Summit in Chicago ...
News: Judge says AT&T can continue to say "thanks" - As we reported back in June, banking giant Citigroup sued telecom giant AT&T over "unlawful conduct" and "wanton trademark infringement" for the latter's use of the word "thanks" in its ...
Join us on Nov 17, 2016 for our 2nd Annual Loyalty Academy conference! - The Wise Marketer is pleased to announce the date of our 2nd annual Loyalty Academy Conference! Join a select group of marketing professionals on November 17, 2016 as ...
UK: Research reveals the four types of loyal customers - New research from the UK's Direct Marketing Association (DMA) reveals four different types of loyal customers: Active Loyals, Habitual Loyals, Situational Loyals, and Active Disloyals ...
Special offer: Join our FREE Loyalty Academy beta test on August 30! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all ...
Insight: How AI fuels loyalty marketing - Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway: AI outperforms human-triggered ...
US: CVS Health launches CVS Pay in select cities - Techcrunch reports today that CVS Health is launching a new mobile payments and loyalty solution in select cities that will streamline the customer experience at pharmacy checkout. It's a ...
Australia: Survey reveals details of Australian loyalty participation - The fourth annual "For Love or Money" survey from Australian loyalty consultancy Directivity reveals that, while membership and activity rates in Australian loyalty ...
Opinion: Loyalty hero worship can be painful - Contributing editor Bill Hanifin has a personal take on the recent public relations struggles of AIR MILES Canada regarding its mileage expiration and reward redemption options. Bill's take: AIR ...
The latest hot customer loyalty space: Cannabis sales - The advent of legal marijuana in US states such as Colorado and Oregon has had the interesting side effect of allowing retail analysts to observe, in real time, how a brand new retailer ...
US: Walmart buys Jet.com - In its ongoing bid to join the ranks of the top e-commmerce retailer players, Walmart has made a $3 billion dollar purchase of would-be Amazon killer Jet.com. With Prime members entrenched firmly in Amazon's walled ...
Insight: Is brand loyalty dead? - Over at Forbes, contributer Kathleen Kusek tells consumer packaged goods (CPG) manufacurers to forget about brand loyalty. However, her rationale for this advice - that cultural shifts have seen Millennials ...
US: AMC Entertainment to enhance Stubs loyalty programme - Hollywood's lackluster year at the box office, full of poorly-reviewed superhero epics and under-performing sequels, has hit hard the fortunes of theatre chains such as AMC ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
   The Wise Marketer   
   Published By & Copyright 2016 Customer Strategy Network / The Wise Marketer. All rights reserved.   
The Wise Marketer - Home Subscribe to our RSS feed! Share this on Facebook! Share this on Google Plus! Tweet this! Share this via LinkedIn! Email this page to a friend!