More consumers defecting to private labels (9 Sep 2009, The Wise Marketer)
The Wise Marketer - Home Subscribe to our RSS feed!   Share it!   
Email this page to a friend! Tweet this! Share this via LinkedIn! Share this on Facebook! Share this on Google Plus!
Saturday 25 April 2015
   The Wise Marketer          Customer Strategy Network             Log In          Register for Free   
  
Stay up to date with What's Hot in the world of Customer Loyalty and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Find the right supplier or partner through our Global Loyalty Business Directory Search The Wise Marketer from top to bottom!
All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing
   The Wise Marketer   

More consumers defecting to private labels

   
Swap to the printable version of this page
Print!
  
Add this document to your Research Clipboard
Keep!
 

Wednesday September 9, 2009                      Tweet this article

 


Some 31 million British shoppers (73% of adult consumers) are opting for supermarkets' own-brand labels in a bid to save money on their weekly shopping, according to research from price comparison shopping service uSwitch.com.

The proportion of consumers switching to private label goods has tripled since a similar survey in August 2008 when only 25% of shoppers said they had abandoned premium labels in favour of own-brand grocery items.

According to uSwitch, a signficant proportion of the observed increase could be attributed to supermarkets expanding their private label product ranges in a bid to stop consumers switching to cheaper grocery chains. For example, Waitrose now has an 'Essentials' own-label range, Tesco has a 'Discounter' range, and Sainsbury's has a 'Switch & Save' campaign which calculates own-brand savings for the customer.

Not only has this activity secured repeat visits from existing customers but it has also slowed the rapid growth of overseas competitors such as Aldi, Iceland and Lidl, according to recent TNS Worldpanel market share figures.

Overall, the study found that 90% of UK adults now use recession-busting shopping strategies when they do their weekly shopping. Money off vouchers have also reached the top of the shopping list with the number of frugal consumers regularly using them increasing sharply to 74% (compared to only 26% in 2008). Moreover, 20% now compare prices online before going to the supermarket (up from only 6% in 2008).

And when it comes to shopping online, 6.4 million consumers now claim to avoid the hustle and bustle of their local supermarket by doing their weekly food shopping online (three times the number that did so in 2008). In fact, this option has become so popular with British consumers that some industry commentators are predicting that the value of online food sales could reach 8 billion by 2011.

Recession-driven cut backs in consumer spending at the supermarket could, however, have some positive lifestyle implications for many shoppers as they revert to more wholesome and natural ways of doing things. Almost one-fifth of consumers have now taken to growing their own fruit and vegetables (more than twice as many as in 2008).

According to Rumina Hassam, a personal finance expert with uSwitch, "In the face of uncertain economic forecasts, continued volatility in the housing market, and increases in unemployment, many consumers are making cutbacks to their fundamental spending routines to beat the recession. But all these lessons in smarter spending as a result of the recession are likely to remain with consumers, even after the economy recovers."


More Info: 

http://www.uswitch.com

> The Customer Loyalty Marketing Guide

Tell a friend about this article Tell a friend   or   Tweet this article

In related news...

Have your loyalty news delivered.

You can have the most important loyalty marketing news sent by email every week...
Sign up here

A WORD FROM THE WISE MARKETER'S PUBLISHER...
Find out more The Loyalty Guide - your complete guide to customer loyalty, engagement, digital, social & mobile marketing. (PDF, 1276 pages)

Download a working sample here

 

What is The Wise Marketer?

We're an independent trade publication for customer loyalty and marketing professionals, bringing together all the latest news, research, and best practices from the whole industry, worldwide ... Find out more

See how the Best Marketers succeeded, and apply their winning strategies to your own marketing plan!

Join nearly 15,000 other loyalty and marketing professionals and get our free weekly news roundups...

Sign Up For Free

See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!

Subscribe and follow...

Get our free weekly newsletter
Follow us on Twitter
Follow us on Facebook
Follow us on Google+
Follow us on LinkedIn
Access our RSS news feed

Hot off the presses...

What's been happening recently?

Four essentials for Digital Operations Management - We live in a global digital economy with over a billion websites, and the battleground for customers now focuses firmly on who can offer the best digital experience, according to Amanda ...
Contact Centres: Marketing Friend or Frenemy? - Marketers in every sector are naturally showing a growing interest in the customer journey, which was traditionally an area 'owned' by the contact centre, according to Andy Smith, head of ...
Taking the Loyalty Cake: Beyond Birthday Rewards - If there is one go-to strategy loyalty marketers use to turn occasional shoppers into rapt customers, it is evidently through enhanced birthday presence. The challenge now is making those ...
Aeroplan teams up with the 2015 Pan Am Games - In Canada, the popular Aeroplan coalition loyalty programme has been appointed as the official loyalty programme supplier for the Toronto 2015 Pan Am/Parapan Am Games this Summer. The deal ...
Indian firms seek dynamic marketing automation - Increased usage of Internet and mobile media has intensified efforts from public and private enterprises to focus on digital marketing, according to research in India by Frost & Sullivan ...
Spring has finally sprung for US retailers - Consumer shopping activity was relatively flat in March 2015 compared to the same month in 2014, despite having clearly rebounded from a more lethargic February, according to a retail benchmarking ...
Consumer backlash over using their first names - Just under 50% of consumers are not happy to be addressed on a first-name basis by brands even if they've given their first name when signing up for marketing content or newsletters, according ...
Multichannel customer journeys 'a struggle' - Companies are struggling to join up the customer journey because of the growing number of touchpoints across the digital and physical worlds, according to research by Econsultancy and ...
Why that weekly email blast isn't working now - The art of segmentation - that is, splitting a target audience into groups so that each can be targeted in different ways - is evolving fast, as deeper and broader sets of online consumer data ...
Consumers divided on personal retail experiences - US consumers say they want a more personalised retail experience and yet they are seriously divided when it comes to retailers' tactics and the types of personal information they feel ...
Millennials seek more digital self-service - More than half (55%) of Millennial consumers say that their customer service expectations have increased over the last three years, and more than half say they have stopped doing business with at ...
Retailers fail at multi-channel experiences - Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels ...
Marketers in danger of taking email for granted - Marketers are in danger of taking email marketing for granted even though it is still a top rated channel for delivering return on investment (ROI), according to research from by Econsultancy ...
Loyalty schemes aren't engaging enough - Loyalty programmes have not evolved with the digital age and are failing to engage consumers, with active participation rates often being dangerously low and 89% of social media opinions about loyalty ...
CEO vs CIO: The trouble with customer data - Making the most of information is a priority for many businesses. However, a study by information management firm Iron Mountain has found that a lack of understanding between those who manage and ...
Complaining customers are the best motivators - There is a breed of customers who should be encouraged and nurtured: complainers, according to international customer service strategist John Tschohl. These are the customers who go out of ...
Luxury brands' innovations are earning respect - Luxury brands are generally doing a satisfactory job of meeting the standards of younger high-end shoppers (who are notably more approving than baby boomers of current trends in several ...
Payment tech raises consumer expectations - British shoppers are taking to new technologies enthusiastically as they browse and pay for goods and services, according to a study by VeriFone, which suggests that these advances carry with them ...
Consumers and Retailers at odds over technology - Despite a growing demand from consumers for an increased use of technology in stores, retailers are still lagging far behind in technology adoption, according to research from tablet-based ...
Consumers more motivated by loyalty than ever - Enrolment levels in consumer loyalty programmes have reached an all-time high as Canadian consumers continue to consider them valuable and credit them with influencing shopping behaviour ...

  ... Never miss anything important - join nearly 15,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

  
                                            
   The Wise Marketer   
   Published by Wise Research Limited. Copyright © 2000-2015 The Wise Marketer. All rights reserved.   
The Wise Marketer - Home Subscribe to our RSS feed! Share this on Facebook! Share this on Google Plus! Tweet this! Share this via LinkedIn! Email this page to a friend!