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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
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The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

27 Apr 2016

Wednesday

GERMANY: PAYBACK LAUNCHES DIGITAL PAYMENTS AND LOYALTY CARD

  News from the EHI conference in Bonn: German coalition loyalty programme PAYBACK CEO Dominik Dommick and digital services director Philipp Blome announced the launch a new mobile loyalty ... read

18 Apr 2016

Monday

OUCH: DEUTSCHE BANK DOWNGRADES STARBUCKS OVER LOYALTY CHANGES

  Our weekly update on the Starbucks saga continues as Business Insider reports that Deutsche Bank is hitting the coffee retailer where it hurts - downgrading its stock in part because of ... read

14 Apr 2016

Thursday

AUSTRALIA: SHOPPERS, SUPPLIERS COOL ON WOOLWORTHS PROGRAMME

  The Sydney Morning Herald reports that Australia's Woolworths grocery retail is facing pushback as both customers and suppliers react unfavorably to the company's new Woolworths Rewards ... read

14 Apr 2016

Thursday

OPINION: KNOCKING DOWN THE LOYALTY STRAW MAN

  Once a year or so, it becomes my solemn duty as a customer loyalty evangelist to knock down a few well-worn arguments about the efficacy of customer loyalty programmes. These arguments ... read

11 Apr 2016

Monday

INSIGHT: LOYALTY LESSONS FROM THE WALKING DEAD

  Contributing editor Jeff Haden at Inc. has an interesting take on the lessons for marketers in the recent controversy concerning the season 6 finale of the hit AMC televison programme The ... read

6 Apr 2016

Wednesday

NEWS: ACCOR HOTELS ANNOUNCES CHANGES TO LE CLUB ACCOR PROGRAMME

  With all three major U.S. airlines now offering separate reward miles and elite-status qualification miles through their frequent-flyer programmes, it was only a matter of time before a ... read

5 Apr 2016

Tuesday

STARBUCKS AND LOYALTY: THE DEBATE RAGES ON

  Another week, another op-ed bemoaning coffee-chain giant Starbucks' supposed betrayal of its customers by changing the terms of its reward programme. This week' entry comes courtesy of ... read

4 Apr 2016

Monday

CANADA: REWARDS HELP GOVERNMENT NUDGE CITIZENS TOWARD BETTER HEALTH

  Over at TechVibes, writer Jonathan Woods details a sneak peek at Carrot Rewards, a mobile app and reward programme funded in part by the Canadian government and designed to nudge Canadians ... read

1 Apr 2016

Friday

INSIGHT: CAN A GREAT CUSTOMER EXPERIENCE ALONE BUILD LOYALTY?

  Over at Skift, writer Dennis Schaal explores some of the reasons why a travel brand might choose not to operate a loyalty programme. The case study: online tavel agency Booking.com, which ... read

31 Mar 2016

Thursday

SURVEY: TRAVEL LOYALTY PROGRAMME MEMBERS WANT BROADER REDEMPTION CHOICES

  A new Collinson Latitude report on the value of redemption reveals an important truth about the evolution of travel loyalty programmes: With many programmes now moving to a revenue-based ... read

29 Mar 2016

Tuesday

NEWS: WELLS FARGO INTRODUCES GO FAR REWARDS

  Last week, San Francisco, CA-based financial services provider Wells Fargo & Company announced Go Far Rewards, its merchant-funded credit card rewards programme available to all customers ... read

29 Mar 2016

Tuesday

MARRIOTT-STARWOOD MERGER: PLEASURE OR PAIN FOR STARWOOD LOYALISTS?

  Now that the on-again/off-again acquisition of Starwood Hotels by Marriott International is back on again, industry observers have turned their attention to the most pressing question ... read

24 Mar 2016

Thursday

NEWS: UBER LAUNCHES HACKER REWARD PROGRAM

  Loyalty and reward programmes are successful largely because they incorporate and act upon basic psychological drivers such as the need for we humans on Earth to feel rewarded and to be ... read

22 Mar 2016

Tuesday

REPORT: HEALTH CARE PROVIDERS SHOULD CONSIDER LOYALTY PROGRAMMES

   Writing in the online medical journal Stat, three MD researchers at the Institute for Healthcare Policy and Innovation at the University of Michigan, Ann Arbor argue that it's time for ... read

17 Mar 2016

Thursday

MARRIOTT UPS THE ANTE ON EXPERIENTIAL REWARDS

  Skyft reports that Marriott is upping the ante on experiential rewards for its Elite members with its inaugural sponsorship of the 2016 South by Southwest (SXSW) music festival and a ... read

16 Mar 2016

Wednesday

AUSTRALIA: SURVEY SAYS AUSSIES LEAD IN LOYALTY MARKET PENETRATION

  Montreal-based loyalty provider Aimia recently updated their Loyalty Lens research with a raft of new statistics about loyalty participation across 11 countries surveyed. This week's focus ... read

16 Mar 2016

Wednesday

US: WITH MCDONALD'S LOYALTY ANNOUNCEMENT, QSR WARS HEAT UP

  In the United States, the landscape of quick-service restaurants (QSR) has undergone a seismic shift - with loyalty programmes at the epicentre. First, Starbucks announced major (and ... read

10 Mar 2016

Thursday

ANNOUNCING THE WISE MARKETER LOYALTY ACADEMY AT ENGAGEMENT WORLD

  We at the Wise Marketer couldn't be more pleased to announce the formal launch of our inaugural Loyalty Academy workshops, co-located at the Engagement World and Expo on April 26, 2016 at ... read

4 Mar 2016

Friday

INSIGHT: WITHOUT LOYALTY, APPLE PAY IS MISSING THE MARK

  Over at Payments Source, Cardfree CEO John Squire argues that, by falling short on seamless integration of loyalty programmes into Apple Pay, Apple is not only preventing adoption of Apple ... read

3 Mar 2016

Thursday

INSIGHT: REGARDING STARBUCKS, WE LOVE IT WHEN WE’RE RIGHT

  The fallout from the recently-announced changes to Starbucks’ reward programme in the US continues apace, with most of the media coverage reflecting the entitlement-fueled social media ... read

 

In Other Recent News...

»  Insight: Marriott and Starwood: has programme devaluation begun?  (Mar 2nd)
»  Australia: Qantas grows loyalty programme revenue  (Mar 1st)
»  UK: Lack of personalization hurts loyalty programmes  (Mar 1st)
»  News: Whole Foods loyalty efforts attract investor attention  (Feb 25th)
»  News: Sephora builds sales with loyalty data  (Feb 25th)
»  Opinion: Grumbling aside, Starbucks changes positive for customers  (Feb 25th)
»  Guest article: Sparks fly in UK loyalty programmes  (Feb 22nd)
»  Insight: Personalization, connected devices drive 2016 loyalty trends  (Feb 19th)
»  US: Ted Cruz leads Presidential campaigns in personal data collection  (Feb 18th)
»  Report: 25 percent of cards downloaded via Apple Pay are store and loyalty cards  (Feb 17th)
»  Report: American consumers exhibit unique regional behaviors in fuel retail loyalty programmes  (Feb 16th)
»  Canada: The end of pharmacy reward programmes?  (Feb 15th)
»  Guest Article: The Year of Loyalty Convergence  (Feb 12th)
»  Insight: Is loyalty a transaction, or an emotion?  (Feb 11th)
»  Report: US mobile payments market to reach $23 billion in 2016  (Feb 10th)
»  Report: 3 billion mobile loyalty cards by 2020  (Feb 9th)
»  News: Nintendo leads with loyalty to transform their business  (Feb 9th)
»  Survey: Americans wants smartwatches; Europe, not so much  (Feb 5th)
»  Report: Loyalty currency will drive mobile payment adoption  (Feb 4th)
»  Visa Commerce Network: The “Uberization” of loyalty?  (Feb 2nd)
»  Report: Connected cars will transform automotive loyalty in Europe  (Feb 2nd)
»  Insight: For luxury brands, technology should enhance the human element  (Feb 1st)
»  US: Panera Bread embraces Apple Pay, plans loyalty integration  (Jan 29th)
»  Insights: Does eye tracking hold the key to buying behavior?  (Jan 28th)
»  US: Will travel programme changes result in loyalty income inequality?  (Jan 27th)
»  Survey: Smartphone users want loyalty, coupons  (Jan 26th)
»  Report: Restaurants turning to loyalty  (Jan 25th)
»  Report: Are Australians concerned about loyalty data privacy?  (Jan 22nd)
»  Can loyalty help a monopoly? Quebec says yes  (Jan 21st)
»  Insight: C-Store loyalty programmes growing in importance  (Jan 20th)

 

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Hot off the presses...

What's been happening recently?

Germany: PAYBACK launches digital payments and loyalty card - News from the EHI conference in Bonn: German coalition loyalty programme PAYBACK CEO Dominik Dommick and digital services director Philipp Blome announced the launch a new mobile ...
Insight: Post-purchase experience key to retail loyalty - Jason Ankeny at Retail Dive details the push by retailers to improve the post-purchase experience for shoppers. Why? Maybe it's because, while retailers spend nearly 80% of their ...
Survey: US consumers largely unconcerned about data breaches - Every six months or so, we learn of another security breach in which a hackers compromise the IT security of a major consumer brand and steal consumer personal data. there's good ...
Ouch: Deutsche Bank downgrades Starbucks over loyalty changes - Our weekly update on the Starbucks saga continues as Business Insider reports that Deutsche Bank is hitting the coffee retailer where it hurts - downgrading its stock in part ...
Survey: Only one in four organisations practice data-driven marketing - A new survey from Econsultancy and Adobe reveals the dirty secret of digital marketing: most companies either have no formal approach whatsoever to using data in ...
Australia: Shoppers, suppliers cool on Woolworths programme - The Sydney Morning Herald reports that Australia's Woolworths grocery retail is facing pushback as both customers and suppliers react unfavorably to the company's new Woolworths ...
Opinion: Knocking down the loyalty straw man - Once a year or so, it becomes my solemn duty as a customer loyalty evangelist to knock down a few well-worn arguments about the efficacy of customer loyalty programmes. These arguments ...
Opinion: Is JD Power's hotel loyalty ranking hopelessly flawed? - The Boarding Area is hosting a lively discussion about the value of JD Power's recently-released ranking of hotel loyalty programmes. The main article, written by frequent ...
Trend: Loyalty programmes take center stage (again) in the hotel industry - TNooz has a nice, if lengthy, roundup of the industry trends that are bringing renewed interest in and invigoration of loyalty programmes in the hotel industry. The ...
Welcoming our Robot Overlords: How artificial intelligence will drive engagement - Over at VentureBeat, writer Jon Cifuentes uses the example of mobile communications platform Flok to highlight the growing role of artificial intelligence in ...
Insight: Loyalty lessons from the Walking Dead - Contributing editor Jeff Haden at Inc. has an interesting take on the lessons for marketers in the recent controversy concerning the season 6 finale of the hit AMC televison programme The ...
News: Accor Hotels announces changes to Le Club Accor programme - With all three major U.S. airlines now offering separate reward miles and elite-status qualification miles through their frequent-flyer programmes, it was only a matter of ...
Starbucks and loyalty: the debate rages on - Another week, another op-ed bemoaning coffee-chain giant Starbucks' supposed betrayal of its customers by changing the terms of its reward programme. This week' entry comes courtesy of ...
Canada: Rewards help government nudge citizens toward better health - Over at TechVibes, writer Jonathan Woods details a sneak peek at Carrot Rewards, a mobile app and reward programme funded in part by the Canadian government and designed ...
Insight: Can a great customer experience alone build loyalty? - Over at Skift, writer Dennis Schaal explores some of the reasons why a travel brand might choose not to operate a loyalty programme. The case study: online tavel agency ...
Survey: Travel loyalty programme members want broader redemption choices - A new Collinson Latitude report on the value of redemption reveals an important truth about the evolution of travel loyalty programmes: With many programmes now ...
Study: U.S. consumers demand more human interaction - Customer-facing businesses often assume that creating efficiency in an omnichannel world means removing the human touch from the customer experience. Not so fast: according to new ...
Marriott-Starwood merger: Pleasure or pain for Starwood loyalists? - Now that the on-again/off-again acquisition of Starwood Hotels by Marriott International is back on again, industry observers have turned their attention to the most ...
News: Wells Fargo Introduces Go Far Rewards - Last week, San Francisco, CA-based financial services provider Wells Fargo & Company announced Go Far Rewards, its merchant-funded credit card rewards programme available to all customers with a ...
Report: The death of email has been greatly exaggerated - Conventional wisdom tells us that Millennials and Gen-Z teens don't acknowledge the existence of any message that doesn't arrive via social media, and that they think of email as ...

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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
   Loyalty Companions:    Retail    Supermarket/Grocery    Coalitions    Hotels    Airlines    Banks/Cards    B2B   
  
                          
   The Wise Marketer   
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