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Saturday 23 May 2015
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Loyalty & Marketing News

Loyalty & Marketing News

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The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

22 May 2015

Friday

QANTAS LAUNCHES JOEY CLUB FFP FOR 3-10 YEAR OLDS

  Qantas' youngest flyers are set to enjoy a range of benefits when travelling with the airline following the launch of the new 'Joey Club' - a frequent flyer programme for children ... read

22 May 2015

Friday

MARKETING CONTINUITY: TARGETING BY SEGMENTATION

  Perhaps the most well-understood of the marketing tactics that make up an identity-driven marketing strategy, segmentation is an alternative to the spray and pray method of marketing that ... read

21 May 2015

Thursday

NINE TYPES OF SOCIAL APP TO AID YOUR CRM

  IT application leaders supporting customer relationship management (CRM) initiatives still need to fully understand the differences in functionality between various social applications to ... read

21 May 2015

Thursday

WILL INVESTMENT SHIFT AWAY FROM LOYALTY THIS YEAR?

  Marketers are expanding customer loyalty strategies beyond the traditional loyalty functionality. Most notably, customer experience and customer engagement are included in brand customer ... read

20 May 2015

Wednesday

WHY ARE MARKETERS TOO SCARED TO PERSONALIZE?

  Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over ... read

19 May 2015

Tuesday

DUNNHUMBY & KROGER REVISE THEIR RELATIONSHIP

  Dunnhumby and Kroger have announced a new chapter in their alliance that aims to provide greater flexibility for both parties to use data to create substantial opportunities for innovation ... read

18 May 2015

Monday

AWARDS MAP THE TRUE LOYALTY LANDSCAPE FOR 2015

  Loyalty 360 has recently announced the winners of its 2015 Loyalty 360 Awards for Excellence in building healthy and profitable customer relationships, with Platinum Level award winners ... read

15 May 2015

Friday

PIZZA LOYALTY SCHEME NEARLY DOUBLES OFF-PEAK DINING

  In the US, Grotto Pizza recently adopted the Paytronix Rewards Platform to implement a multi-tiered loyalty programme that rewards year-round diners without heavily discounting seasonal ... read

14 May 2015

Thursday

PLENTI COALITION LOYALTY SCHEME LAUNCHES IN US

  In the US, the new nationwide coalition loyalty programme, Plenti, has been launched allowing consumers to register either online at Plenti.com or at thousands of partner retail locations ... read

13 May 2015

Wednesday

GROCERY-DRIVEN FUEL REWARDS JUST AREN'T ENOUGH

  US grocery shoppers have a resounding message for grocery retailers who have been enticing them with fuel rewards for over a decade - that they prefer that grocers offer discounts in the ... read

13 May 2015

Wednesday

MARKETING CONTINUITY: IT'S TIME TO GET PERSONAL

  Perhaps the most difficult identity-driven marketing tactic to put into practice, personalisation requires real-time responsiveness and relies on highly accurate and comprehensive customer ... read

12 May 2015

Tuesday

ANONYMOUS CUSTOMERS STILL WANT RELATIONSHIPS

  There are numerous challenges facing today's marketers: pressure for growth, ever-growing marketplace competition and 'always-on' expectations from both customer and employer. With ... read

11 May 2015

Monday

FROM MILESTONES TO MOMENTS IN LOYALTY

  Too often today's loyalty marketing programmes are consumed with the tangible metrics associated with their various milestones, with programme operators focusing too much on targets for ... read

8 May 2015

Friday

IHG OFFERS REWARD-SHARING FOR THE SUMMER

  Global hotel chain InterContinental Hotels Group (IHG) has partnered with the Coca-Cola Company to celebrate Summer 2015 with a 'Share Forever' promotion, in which members of the IHG ... read

8 May 2015

Friday

BEST WESTERN LAUNCHES AARP LOYALTY SCHEME

  The global hotel group Best Western has announced the expansion of its long-standing relationship with AARP in the US, with the launch of an exclusive loyalty programme aimed at members of ... read

7 May 2015

Thursday

FREQUENCY IS THE BEST INDICATOR OF LOYALTY

  Transactional frequency is the best indicator of customer loyalty, according to a survey of 1,000 Americans aged 18+ by Strativity, which also found that significant loyalty opportunities ... read

6 May 2015

Wednesday

FUEL REWARDS COALITION LAUNCHES MOBILE APP

  In the US, the Fuel Rewards coalition loyalty programme (operated by Excentus) has launched a mobile app that extends the programme's reach for its 5 million members by allowing them to ... read

5 May 2015

Tuesday

MARKETERS ARE FAILING TO PROVE THEIR WORTH

  Only 1 in 5 marketers earns top marks from the C-Suite for their ability to prove their value and contribution, compared to 1 in 4 marketers in previous years, according to the 14th annual ... read

4 May 2015

Monday

KMART LAUNCHES PHARMACY LOYALTY SCHEME

  In the US, Kmart has introduced its new Pharmacy Rewards loyalty programme to help provide loyal customers with greater rewards for filling their prescriptions at Kmart pharmacies by ... read

30 Apr 2015

Thursday

TOO FEW BRANDS HAVE A PRACTICAL WIN-BACK STRATEGY

  Everyone says the customer is important, yet only a few savvy companies invest the time, effort and financial resources to do what needs to be done to build a more loyal customer base ... read

 

In Other Recent News...

»  How NOT to design your Loyalty Scheme  (Apr 30th)
»  IHG Rewards Club gets new elite tier and benefits  (Apr 29th)
»  Is Email Marketing Automation the Future?  (Apr 29th)
»  What we learned from Orange Wednesdays  (Apr 28th)
»  PGA Tour launches golfing loyalty scheme  (Apr 28th)
»  Satmetrix publishes 2015 NPS benchmarks  (Apr 27th)
»  Customer-centricity benefits from technology  (Apr 27th)
»  Contact Centres: Marketing Friend or Frenemy?  (Apr 24th)
»  Four essentials for Digital Operations Management  (Apr 24th)
»  Taking the Loyalty Cake: Beyond Birthday Rewards  (Apr 23rd)
»  Aeroplan teams up with the 2015 Pan Am Games  (Apr 23rd)
»  Spring has finally sprung for US retailers  (Apr 22nd)
»  Indian firms seek dynamic marketing automation  (Apr 22nd)
»  Multichannel customer journeys 'a struggle'  (Apr 21st)
»  Consumer backlash over using their first names  (Apr 21st)
»  Consumers divided on personal retail experiences  (Apr 20th)
»  Why that weekly email blast isn't working now  (Apr 20th)
»  Retailers fail at multi-channel experiences  (Apr 17th)
»  Millennials seek more digital self-service  (Apr 17th)
»  Loyalty schemes aren't engaging enough  (Apr 16th)
»  Marketers in danger of taking email for granted  (Apr 16th)
»  Complaining customers are the best motivators  (Apr 15th)
»  CEO vs CIO: The trouble with customer data  (Apr 15th)
»  Luxury brands' innovations are earning respect  (Apr 14th)
»  Payment tech raises consumer expectations  (Apr 14th)
»  Consumers and Retailers at odds over technology  (Apr 13th)
»  Consumers more motivated by loyalty than ever  (Apr 13th)
»  What makes UK shoppers give up their data?  (Apr 10th)
»  UK retailers believe their best service is online  (Apr 10th)
»  Reports of Loyalty's Death are Exaggerated  (Apr 9th)

 

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Hot off the presses...

What's been happening recently?

Qantas launches Joey Club FFP for 3-10 year olds - Qantas' youngest flyers are set to enjoy a range of benefits when travelling with the airline following the launch of the new 'Joey Club' - a frequent flyer programme for children. The ...
Marketing Continuity: Targeting by Segmentation - Perhaps the most well-understood of the marketing tactics that make up an identity-driven marketing strategy, segmentation is an alternative to the spray and pray method of marketing that ...
Nine types of social app to aid your CRM - IT application leaders supporting customer relationship management (CRM) initiatives still need to fully understand the differences in functionality between various social applications to identify ...
Will investment shift away from loyalty this year? - Marketers are expanding customer loyalty strategies beyond the traditional loyalty functionality. Most notably, customer experience and customer engagement are included in brand customer ...
US consumers say they like card-linked marketing - The majority of Americans are embracing card-linked marketing - the practice of using purchase data to deliver relevant ads to consumers through their mobile and online banking applications ...
Why are marketers too scared to personalize? - Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar ...
Why interactive retail experiences work online too - We all know how important customer experience is. It's what drives loyalty and sales, and ultimately gives brands a way to avoid a race to the bottom on price. Customer experience used to ...
Dunnhumby & Kroger revise their relationship - Dunnhumby and Kroger have announced a new chapter in their alliance that aims to provide greater flexibility for both parties to use data to create substantial opportunities for innovation and ...
Awards map the true Loyalty Landscape for 2015 - Loyalty 360 has recently announced the winners of its 2015 Loyalty 360 Awards for Excellence in building healthy and profitable customer relationships, with Platinum Level award winners ...
How to create the perfect customer profile - The digital landscape is broadening and evolving each day and week, and leading brands are enjoying success as a result of delivering a joined up, consistent, multichannel experience. Failure to ...
Pizza loyalty scheme nearly doubles off-peak dining - In the US, Grotto Pizza recently adopted the Paytronix Rewards Platform to implement a multi-tiered loyalty programme that rewards year-round diners without heavily discounting seasonal ...
Customers Notice the Little Things - The 'little things' can be the difference between a big success and failure for a company, and the key reason is that people react emotionally because of the attention paid to minor details, according to ...
Loyalty can Revolutionize the Customer Experience - Merchants may not have figured out how to bottle the formula for a good customer experience, but several are learning how to fold it into a shopping bag. More specialty retailers are ...
Plenti coalition loyalty scheme launches in US - In the US, the new nationwide coalition loyalty programme, Plenti, has been launched allowing consumers to register either online at Plenti.com or at thousands of partner retail locations ...
Grocery-driven fuel rewards just aren't enough - US grocery shoppers have a resounding message for grocery retailers who have been enticing them with fuel rewards for over a decade - that they prefer that grocers offer discounts in the aisle ...
Marketing Continuity: It's time to Get Personal - Perhaps the most difficult identity-driven marketing tactic to put into practice, personalisation requires real-time responsiveness and relies on highly accurate and comprehensive customer ...
Anonymous Customers still want Relationships - There are numerous challenges facing today's marketers: pressure for growth, ever-growing marketplace competition and 'always-on' expectations from both customer and employer. With pressure to ...
Seven Keys to a Marketing-Integrated Contact Centre - In a customer centric business, the contact centre should be working in perfect harmony with the overall marketing strategy, according to David Ford, managing director for Magnetic North ...
Marketers aren't making the most of CRM - Marketing professionals don't make enough use of CRM systems to help them swoop on new prospects and hot leads, according to Peter Connell, managing director for Call Pro CRM, who here explains how a ...
From Milestones to Moments in Loyalty - Too often today's loyalty marketing programmes are consumed with the tangible metrics associated with their various milestones, with programme operators focusing too much on targets for member ...

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See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                                            
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