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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
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The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

2 Feb 2016

Tuesday

VISA COMMERCE NETWORK: THE “UBERIZATION” OF LOYALTY?

  It looks like Visa’s 2015 acquisition of alternative payment provider TrialPay is finally paying off, as Visa announces the launch of its first product leveraging the TrialPay platform: ... read

1 Feb 2016

Monday

INSIGHT: FOR LUXURY BRANDS, TECHNOLOGY SHOULD ENHANCE THE HUMAN ELEMENT

  At a recent meeting of the Luxury Client Experience Board, executives from top retailers and major luxury brands, along with industry consultants and technology service providers ... read

27 Jan 2016

Wednesday

US: WILL TRAVEL PROGRAMME CHANGES RESULT IN LOYALTY INCOME INEQUALITY?

  Over at US News, author Liz Weiss has a roundup of how recent travel loyalty programme changes will impact US travelers in 2016. The bottom line: programme changes will generally result in ... read

21 Jan 2016

Thursday

CAN LOYALTY HELP A MONOPOLY? QUEBEC SAYS YES

   Why would a government-run monopoly need a loyalty programme? That’s the question Québécois were asking when the Société des Alcools du Québec (SAQ), the provincial crown corporation ... read

15 Jan 2016

Friday

ACCORHOTELS GROUP SWEETENS REWARDS FOR MIDDLE EASTERN LE CLUB ACCORHOTELS MEMBERS

  AccorHotels have announced the launch of Elite Experience, a new layer of experiential rewards available to Middle Eeastert members of the company's Le Club AccorHotels loyalty programme ... read

14 Jan 2016

Thursday

REWARD ENGAGEMENT-- BUT ONLY IF IT LEADS TO LOYALTY

  Over at CRM Buyer, commentator Denis Pombriant argues that most reward programmes operate solely to subsidize current behavior, and that new approaches to rewards focused on rewarding ... read

7 Jan 2016

Thursday

COULD WALMART PAY MEAN LOYALTY REWARDS FOR SHOPPERS?

  With the launch of Walmart Pay, Bentonville, AR-based retailer Walmart's new mobile payments system rolling out nationwide by the first half of this year, the mobile payments landscape is ... read

6 Jan 2016

Wednesday

NORTH AMERICA: ORGANO GOURMET COFFEE COMPANY LAUNCHES LOYALTY PROGRAMME

  Organo, the Vancouver-based gourmet coffee company, announced a new Preferred Customer ("PC") programme available in the U.S., Canada and Mexico. The Organo PC programme allows ... read

5 Jan 2016

Tuesday

MARRIOTT REWARDS' NEW LOYALTY PROGRAMME TO ENGAGE CHILDREN

  Marriott Rewards, Marriott International's loyalty programme, is launching "MAX!", a new and exclusive kids programme that aims to enrich the travel experiences of children through ... read

4 Jan 2016

Monday

5 WAYS TO PROMOTE A GIFT & LOYALTY PROGRAMME

  There is not a lot of talk around gift and loyalty programme promotion. Maybe because it seems fairly simple, yet many brands fail to effectively increase and maintain high participation ... read

1 Jan 2016

Friday

BURGER KING NEW ZEALAND LAUNCHES LOYALTY APP

  Tillster, a provider of digital ordering and engagement products and services for the restaurant industry, has recently introduced Burger King New Zealand's first-ever mobile loyalty and ... read

30 Dec 2015

Wednesday

POWERUP REWARDS PARTNERS WITH FUEL REWARDS

  In the US, GameStop's 'PowerUp Rewards' loyalty programme members are now able to use their reward points to save on the cost of fuel through the Fuel Rewards programme operated by ... read

29 Dec 2015

Tuesday

AMAZON ADDS 3 MILLION PRIME MEMBERS IN DECEMBER

  According to a report on , Amazon.com Inc. said on December 28 that the internet behemoth added 3 million new members to its Amazon Prime service in the third week of December. This ... read

28 Dec 2015

Monday

THE FUTURE OF LOYALTY LIES IN MOBILE PAYMENTS

  If you've read anything on the costs of customer acquisition vs customer retention over the last 20 years, you'll have heard that customer retention makes good business sense. And while ... read

25 Dec 2015

Friday

MARRIOTT REWARDS OFFERED AT AFRICA'S PROTEA HOTELS

  Marriott Rewards is being expanded to all Protea Hotels and African Pride Hotels across Sub-Saharan Africa, giving its 53 million members 100 more hotels where they can earn and redeem ... read

22 Dec 2015

Tuesday

EMAGINE INTERNATIONAL CONTINUES GLOBAL EXPANSION

  Emagine International, a specialist provider of real-time contextual customer marketing software and managed services, has today announced the opening of a new Centre of Excellence in ... read

22 Dec 2015

Tuesday

FASHION RETAILER REPORTS 2500% ROI FROM LOYALTY

  In the US, Social Annex, a customer loyalty and social commerce software company, has reported an exceptional return on investment (ROI) of more than 2,500% for its fashion retail ... read

21 Dec 2015

Monday

CUSTOMER ENGAGEMENT TECHNOLOGY TRENDS FOR 2016

  Today's customers are having their service expectations reshaped by advances in consumer technology, and will become increasingly frustrated when having to engage with brands that don't ... read

16 Dec 2015

Wednesday

HOW TO TURN LOYALTY MARKETING MISTAKES INTO PROFIT

  2015 was a year of hard lessons for brands and marketers who sought new ways to earn and keep their customers' loyalty, according to loyalty and marketing agency Customer Communications ... read

15 Dec 2015

Tuesday

RISKS AND REWARDS: RESERVE AND COLLECT

  Reserve and collect is the latest offering in the now complex, omni-channel retail model, with recent research showing that 63% of retailers currently offer the service. But retailers need ... read

 

In Other Recent News...

»  How to be a game changer in an omni-channel world  (Dec 14th 2015)
»  Consumers making more decisions out-of-store  (Dec 11th 2015)
»  Loyalty is at stake with every unnecessary change  (Dec 10th 2015)
»  Loyalty management worth US$4bn by 2020  (Dec 9th 2015)
»  American consumers revel in the land of Plenti  (Dec 8th 2015)
»  Big data: business enabler or career breaker?  (Dec 7th 2015)
»  Which US brands have the most loyal customers?  (Dec 4th 2015)
»  American Airlines to reward spend, not distance  (Dec 3rd 2015)
»  Mobile apps focus on long-term value and loyalty  (Dec 2nd 2015)
»  Billions of coupons reveal consumers' priorities  (Dec 1st 2015)
»  Loyalty Academy Launches With Inaugural Event  (Nov 30th 2015)
»  Triple Holiday Points for Choice Privileges members  (Nov 27th 2015)
»  Making a digital difference to financial disruptions  (Nov 26th 2015)
»  Top experiential B2C marketing drivers for 2016  (Nov 25th 2015)
»  MasterCard to widely support loyalty technologies  (Nov 24th 2015)
»  Digital Marketing is now the Mainstream Tool  (Nov 23rd 2015)
»  Tesco to help UK shoppers with Christmas Clubcard Boost  (Nov 20th 2015)
»  Retail loyalty schemes must embrace technology and savings  (Nov 19th 2015)
»  Dotz expands into Rio De Janiero  (Nov 18th 2015)
»  Silpada Introduces Customer Loyalty Program  (Nov 17th 2015)
»  Alliance Data unveils MyLoyalty App  (Nov 16th 2015)
»  Walgreens integrates loyalty scheme with Apple Pay  (Nov 13th 2015)
»  Retail Technology Predictions for 2016  (Nov 12th 2015)
»  MasterCard & Cardlytics to work on bank loyalty  (Nov 11th 2015)
»  Woolworths launches revitalised loyalty programme in Australia  (Nov 11th 2015)
»  Brand vulnerabilities found in post-purchase experiences  (Nov 10th 2015)
»  Consumers are always on and always everywhere  (Nov 9th 2015)
»  Consumers Prepare to Hunt Holiday Deals  (Nov 6th 2015)
»  Customer loyalty is shrinking for banks  (Nov 5th 2015)
»  Associates are the key to Supermarket Loyalty  (Nov 3rd 2015)

 

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Survey: Americans wants smartwatches; Europe, not so much - Wondering if smartwatches will ever become a viable marketing platform? A new survey from Kentico Software suggests that U.S. consumers will lead adoption: While consumer interest ...
Report: Loyalty currency will drive mobile payment adoption - Over at Mobile Commerce Daily, reporter Alex Samuely makes a strong case for the primacy of loyalty programme currency as the de facto currency of mobile wallet applications. His ...
Visa Commerce Network: The “Uberization” of loyalty? - It looks like Visa’s 2015 acquisition of alternative payment provider TrialPay is finally paying off, as Visa announces the launch of its first product leveraging the TrialPay platform: ...
Report: Connected cars will transform automotive loyalty in Europe - No consumer experience will be transformed more by technology than the automotive experience. According to a market study released by Technavio, for example, the size of ...
Insight: For luxury brands, technology should enhance the human element - At a recent meeting of the Luxury Client Experience Board, executives from top retailers and major luxury brands, along with industry consultants and technology ...
US: Panera Bread embraces Apple Pay, plans loyalty integration - Speaking at the National Retail Federation’s 105th Annual Convention and Expo recently, quick-service restaurant chain Panera Bread executive Brian Backer revealed that the ...
Insights: Does eye tracking hold the key to buying behavior? - Surprise! Shoppers do not select the best product options based on their merits alone. The buying process is quite haphazard; some products receive careful consideration, others ...
US: Will travel programme changes result in loyalty income inequality? - Over at US News, author Liz Weiss has a roundup of how recent travel loyalty programme changes will impact US travelers in 2016. The bottom line: programme changes will ...
Survey: Smartphone users want loyalty, coupons - A new report from mobile marketing company Vibes reveals that a majority of US are interested in mobile wallets like Apple Wallet and Android Pay, and that the ability to participate in ...
Report: Restaurants turning to loyalty - Compared to other food and non-food retailers (especially the grocery channel), usage of restaurant/coffee shop rewards programmes is not as widespread. But this reality may be changing, as retailer ...
Report: Are Australians concerned about loyalty data privacy? - A new survey from CHOICE, an Australian consumer advocacy group, reveals that its members are concerned about the ways Australian retailers collect and use loyalty programme ...
Can loyalty help a monopoly? Quebec says yes - Why would a government-run monopoly need a loyalty programme? That’s the question Québécois were asking when the Société des Alcools du Québec (SAQ), the provincial crown corporation ...
Insight: C-Store loyalty programmes growing in importance - The U.S. fuel and convenience store (C-store) industry is increasingly invested in the power of loyalty programmes as a difference-maker in the industry, says a recent report that ...
Report: Use of personal data by marketers at risk - A new report from Accenture warns that businesses’ use of personal data from consumers is at risk and recommends key strategies and principles to properly protect consumer data, build trust ...
Study: UK shoppers love rewards more than discounts - According to a recent survey of UK online adults from Cognizant, “Re-imagining the Customer Experience: The Cognizant UK Shopper Report 2015/2016,” nearly 80% of UK shoppers prefer to ...
AccorHotels Group sweetens rewards for Middle Eastern Le Club AccorHotels members - AccorHotels have announced the launch of Elite Experience, a new layer of experiential rewards available to Middle Eeastert members of the company's Le Club ...
Reward engagement-- but only if it leads to loyalty - Over at CRM Buyer, commentator Denis Pombriant argues that most reward programmes operate solely to subsidize current behavior, and that new approaches to rewards focused on rewarding ...
Lessig on privacy: economics, technology will drive data retention practices - Marketers continue to pursue opaque digital data collection. Retargeting campaigns continue to dominate online and mobile marketing. The most recent Chango ...
Customer acquisition still the primary focus for Indian marketers - A new report from Octane Marketing reveals that customer acquisition remains the top priority for Indian marketers. The 2016 Annual Research Study on the the State of Online ...
Survey of 1,500 road warriors reveals increased travel in 2016 - A recent survey conducted among 1,500 business travelers by ExpertFlyer.com and View from the Wing blog asked customers and readers to offer their thoughts about the state of ...

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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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