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Wednesday 23 April 2014
The Wise Marketer See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
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Wed  23  Apr   »  How e-retailers can harness SoLoMo sales
Smartphone technology may have made reaching consumers anywhere anytime a reality, but how to combine this with the right offer at the right time ...
Tue  22  Apr   »  SMEs shifting from acquisition to engagement
For the first time, small businesses are investing more of their time, money and resources in strengthening relationships with existing customers ...
Mon  21  Apr   »  Five psychological techniques for online retailers
Relatively simple psychology can easily be applied to make small changes to a retail web site, yet have an impressive impact on online sales and ...
Fri  18  Apr   »  Loyalty is becoming less important to diners
Just one-quarter (25%) of consumers consider loyalty programmes important when choosing a restaurant, according to a study from Deloitte, entitled ...
Thu  17  Apr   »  Pure HMV: the Last Man Standing?
The global entertainment business has been turned upside down by the growth of ecommerce, social media and tablet/smart phone ownership, and ...
Wed  16  Apr   »  Are the days of a Single Customer View numbered?
In the UK, the BBC recently made something of a fuss about Big Data, retail and the use of 'historic sales data' in marketing intelligence, proving ...
Tue  15  Apr   »  It is time to fall in love with CRM again?
It is a truth universally acknowledged that your first CRM deployment is more likely to fail than succeed, with 63% of CRM initiatives failing (so ...
Mon  14  Apr   »  Customer experiences need solid foundations
As the consumer's adoption of smart phones, tablets and the internet has exploded over the past few years, the opportunity for brands to deliver ...
Fri  11  Apr   »  Why Sodexo's m-loyalty scheme succeeded
In February, food service and facilities company Sodexo launched its first loyalty app for the contract catering industry, and has since reported ...
Thu  10  Apr   »  How to turn a Data Deluge into Insight
Marketing data isn't growing... it's positively exploding, according to Aneesh Reddy, CEO and co-founder of Capillary Technologies, who argues that ...

 

Recent news...

»  Marketers failing to engage Generation C  (Apr 9th)
»  Who really decides what to buy at the shops?  (Apr 8th)
»  Loyalty experts challenge satisfaction myth  (Apr 7th)
»  Emailing customers is more reliable than Tweeting  (Apr 4th)
»  US Bankcard unveils new loyalty gift cards  (Apr 3rd)
»  Non-profits threatened by Bad Big Data  (Apr 2nd)
»  Flash seller hands out S$5m in rewards  (Apr 1st)
»  Socially generated web traffic is growing fast  (Mar 31st)
»  Samplers: the less-travelled road to loyalty  (Mar 28th)
»  Key reasons why Millennials show brand loyalty  (Mar 27th)
»  It's another data gap, but this time it's serious  (Mar 26th)
»  US & EU retail markets boom, led by the internet  (Mar 25th)
»  Mobile gamification: why it's a huge deal  (Mar 24th)
»  AARP's loyalty program targets engagement  (Mar 21st)
»  Loyalty is about interactions, not transactions  (Mar 20th)
»  Hertz upgrades Gold Plus Rewards scheme  (Mar 19th)
»  US consumers twice as vocal about poor service  (Mar 18th)
»  Most Millennials quite happy to reveal all  (Mar 17th)
»  Delta unveils major changes to SkyMiles for 2015  (Mar 14th)
»  Smarter marketers don't just optimise the web  (Mar 13th)
»  Marketing to the elderly: what makes them tick?  (Mar 12th)
»  Total Recall? Know what your customer sees  (Mar 11th)
»  Top trends behind loyalty program engagement  (Mar 10th)
»  Top employee motivation trends for 2014  (Mar 7th)
»  Time to rethink those airport loyalty strategies  (Mar 6th)
»  What's driving all those revolting customers?  (Mar 5th)
»  Real-time marketing boosts conversions by 26%  (Mar 4th)
»  The Ghost of Retail Future is already here  (Mar 3rd)
»  Five Golden Rules for retaining dissatisfied customers  (Feb 28th)
»  Retailers train customers to seek out deals  (Feb 27th)

  

Stop Press!

 Three essentials for rolling out a loyalty scheme
 
 New software lets Tesco plan more intelligent offers
 
 Travellers to earn Nectar points for buying e-tickets
 
 Rakuten and First Bankcard launch loyalty scheme
 
 GOL and TAP to codeshare and cooperate on FFPs
 
 Customers to add coupons directly to payment cards
 
 Major airlines cooperate on transatlantic flights
 
 The most successful mobile marketing strategies
 
 ProperHost unveils web hosting loyalty scheme
 
 What's driving mobile marketing unsubscribe rates?
 
 Study exposes Millennial myths and motivations
 
 Canadian North launches Aurora Rewards scheme
 
 Air Miles Canada warns members about phishing scam
 

 

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Hot off the presses...

What's been happening this last week?

How e-retailers can harness SoLoMo sales - Smartphone technology may have made reaching consumers anywhere anytime a ...
SMEs shifting from acquisition to engagement - For the first time, small businesses are investing more of their time ...
Five psychological techniques for online retailers - Relatively simple psychology can easily be applied to make small ...
Loyalty is becoming less important to diners - Just one-quarter (25%) of consumers consider loyalty programmes important ...
Pure HMV: the Last Man Standing? - The global entertainment business has been turned upside down by the growth of ...
Three essentials for rolling out a loyalty scheme - Implementing and maintaining a customer loyalty programme is almost ...
New software lets Tesco plan more intelligent offers - Tesco has successfully implemented KSS Retail's PriceStrat ...
Travellers to earn Nectar points for buying e-tickets - Following a new partnership between Nectar and FirstGroup, First ...
Rakuten and First Bankcard launch loyalty scheme - Internet services company, Rakuten, and First Bankcard, a division of ...
GOL and TAP to codeshare and cooperate on FFPs - GOL, a major low-cost and low-fare airline in Latin America, has signed ...

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