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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
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The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

21 Jul 2016

Thursday

SPECIAL OFFER: JOIN OUR FREE LOYALTY ACADEMY BETA TEST ON JULY 26!

   The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued ... read

21 Jul 2016

Thursday

STUDY: MOBILE GAMERS EXPOSED TO LOYALTY PROGRAMME SPEND 12% MORE

  Mobile coalition loyalty platform koomalooma presented this week the results of its study of 5,000 Turkish mobile gamers at Gamescom 2016 in Amsterdam. The research includes the effect of ... read

21 Jul 2016

Thursday

UK: NECTAR LEVERAGES AI IN MOVE INTO THE DIGITAL AGE

  Long-running coalition loyalty progammes such as Nectar in the United Kingdom and Air Miles in Canada were born in the age of direct mail and paper vouchers and now find themselves facing ... read

19 Jul 2016

Tuesday

INDIA: AIMIA LAUNCHES NECTAR INDIA

  Last week, Montreal, Canada-based Aimia Inc extended their Nectar coalition loyalty brand into India with the launch of Nectar India, an e-commerce coalition programme, launched in ... read

14 Jul 2016

Thursday

INSIGHT: HOW AIRLINES MEASURE CUSTOMER VALUE

  Over at Smart Data Collective, contributor Mark Ross-Smith provides an in-depth look at how airlines leverage data analytics to determine customer value at the individual level. The ... read

14 Jul 2016

Thursday

INSIGHT: TOP MOBILE LOYALTY ACTIVATIONS OF Q2

  The intrepid Alex Samuely at Mobile Commerce Daily has named her top ten mobile loyalty activitations of Q2 2016. That there are enough mobile loyalty launches happening today that Samuely ... read

14 Jul 2016

Thursday

INSIGHT: ONLINE HOTEL WARS HEAT UP - BUT AT WHAT PRICE?

  The Wall Street Journal reports that the tension between major hotel brands and online travel booking sites has escalated into a shooting war, with hotels now pursuing aggressive pricing ... read

14 Jul 2016

Thursday

CANADA: SUPREME COURT UPHOLDS BC PHARMACY REWARDS BAN

  Lots of loyalty news out of Canada this week. Here's the latest: following up on our report out of Canadian provice British Columbia concerning the provincial ban on earning reward points ... read

14 Jul 2016

Thursday

CANADA: HUGGIES ADDS MOBILE, BONUSES TO REWARD PROGRAMME

   Canada's Marketing magazine reports that Kimberly-Clark's Huggies diaper brand is ditching the traditional boxtop code-entry model of CPG loyalty for a mobile application that allows ... read

6 Jul 2016

Wednesday

INSIGHT: THE NORTH FACE TAKES THE HIGH ROAD TO LOYALTY

  A terrific article from CMO Innovation highlights several best practices for designing and implementing a successful retail loyalty strategy. Apparel manufacturer The North Face found ... read

29 Jun 2016

Wednesday

US: MORE DETAILS ON CHIPOTLE'S LOYALTY PROMOTION

  As we reported back in May, troubled US-based fast-casual restaurant chain Chipotle is trying to reverse its flagging fortunes with a loyalty promotion. The programme, called Chiptopia, is ... read

29 Jun 2016

Wednesday

BREXIT WON'T HAVE SIGNIFICANT IMPACT ON EARNING, SAYS AIMIA

  The recent "Brexit" vote, in which the voters of the United Kingdom voted to exit the European Union, has roiled financil markets and sent multi-national corporations doing business in ... read

29 Jun 2016

Wednesday

US: PEPPERIDGE FARM LAUNCHES DIGITAL LOYALTY PROGRAMME

  US-based baked goods manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme is heavy on experiential ... read

22 Jun 2016

Wednesday

UK: VIRGIN LAUNCHES LOYALTY APP TO UNITE BRANDS

  The UK's Marketing Week magazine reports that Virgin plans to unite all of its UK businesses under a single mobile loyalty app called Virgin Red. That Sir Richard Branson, arguably one of ... read

16 Jun 2016

Thursday

MEDIA WATCH: TAKING LOYALTY PROGRAMMES TO TASK

  Periodically it behooves us to peruse the general consumer media as a temperature guage for general consumer opinion of customer loyalty programmes. Even as Wall Street has come to see ... read

14 Jun 2016

Tuesday

NEWS: CITIGROUP SUES AT&T OVER ALLEGED LOYALTY TRADEMARK INFRINGEMENT

  Can a corporation trademark one of the most commonly-used expressions in the English language? That's the question that will soon be before a New York Federal court judge as U.S. banking ... read

8 Jun 2016

Wednesday

AMERICAN AIRLINES ROLLS OUT NEXT ROUND OF AADVANTAGE CHANGES

  And then there were none: As expected, American Airlines has joined rivals Delta and United in converting its AAdvantage frequent-flyer programme from a mileage-based to a revenue-based ... read

8 Jun 2016

Wednesday

SURVEY: PROGRAMME ENGAGEMENT STABLE, BUT MANY PROGRAMMES MISS THE MARK

  The long-gestating Bond Loyalty Report is finally here, and we have a few highlights for you courtesy of the executive summary. The bottom line: While year-over-year programme satisfaction ... read

8 Jun 2016

Wednesday

INSIGHT: THE FOUNDATIONAL ELEMENTS OF CUSTOMER LOYALTY

   It's always gratifying to find a mainstream media outlet report on the loyalty industry and get it right. The latest overview comes courtesy of reporter Alina Tegend in the New York ... read

8 Jun 2016

Wednesday

US: AT&T LAUNCHES CUSTOMER APPRECIATION PROGRAMME

  Customer-centric reward and recognition programmes in the U.S. telecom industry are typically as rare as Dodo bird sitings. Last week, U.S. telecom provider AT&T broke the long slump by ... read

 

In Other Recent News...

»  Insight: How do you celebrate your brand?  (Jun 2nd)
»  Insight: A better way to estimate progamme liability  (Jun 2nd)
»  Insight: Will mobile lead to U.S. coalition renaissance?  (Jun 2nd)
»  News: Uber testing loyalty programme  (May 31st)
»  US: Nordstrom Rewards goes multi-tender  (May 27th)
»  The Loyalty Guide: The importance of Customer Lifetime Value  (May 26th)
»  Survey: Programmatic ad personalization turns off consumers  (May 26th)
»  US: Acorns Found Money programme lets brands invest in Millennials  (May 25th)
»  Samsung Pay adds loyalty programme integration  (May 24th)
»  The revolution will be pre-approved: US credit card debt reaches $1 trillion  (May 23rd)
»  Is the death of influencer marketing underway?  (May 23rd)
»  The Loyalty Guide: Defining best customers  (May 19th)
»  The Loyalty Guide: The fundamental drivers of loyalty  (May 19th)
»  The Loyalty Guide: Why most CX initiatives fail  (May 19th)
»  Australia: Most organisations have not reached CX maturity  (May 19th)
»  Wyndham courts leisure travelers with new tiered benefits  (May 13th)
»  The Loyalty Guide: How to avoid the top five mobile marketing traps  (May 12th)
»  Survey: Online marketplaces boost loyalty, build trust  (May 12th)
»  US: Restoration Hardware leads drive to fee-based luxury programmes  (May 11th)
»  US: Kohl's, Walgreens integrate loyalty with Apple Pay  (May 10th)
»  Survey: Loyalty programme membership declines globally  (May 9th)
»  South Africa: South African Airways Voyager programme hits revenue milestone  (May 6th)
»  US: To counter mass customer exodus, Chipotle turns to loyalty  (May 5th)
»  Canada: After BC says no to pharmacy rewards, Alberta says yes  (May 4th)
»  26th Annual Freddie Awards: Marriott, Southwest among winners  (May 4th)
»  US: Books-A-Million reward program lavishes members with soft benefits  (May 4th)
»  US: Pepperidge Farm launches digital loyalty program  (May 4th)
»  Millennials: they like to save money too!  (May 4th)
»  Germany: PAYBACK launches digital payments and loyalty card  (Apr 27th)
»  Insight: Post-purchase experience key to retail loyalty  (Apr 20th)

 

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Hot off the presses...

What's been happening recently?

Study: Mobile gamers exposed to loyalty programme spend 12% more - Mobile coalition loyalty platform koomalooma presented this week the results of its study of 5,000 Turkish mobile gamers at Gamescom 2016 in Amsterdam. The research includes ...
UK: Nectar leverages AI in move into the digital age - Long-running coalition loyalty progammes such as Nectar in the United Kingdom and Air Miles in Canada were born in the age of direct mail and paper vouchers and now find themselves ...
Special offer: Join our FREE Loyalty Academy beta test on July 26! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all ...
Insight: Priceline leverages AI to build loyalty - Seeking Alpha provides a look inside the plans of Booking.com, a division of Priceline, to combat hotel loyalty programmes not by competing with a loyalty programme of their own, but by ...
India: Aimia launches Nectar India - Last week, Montreal, Canada-based Aimia Inc extended their Nectar coalition loyalty brand into India with the launch of Nectar India, an e-commerce coalition programme, launched in partnership with ...
Canada: Supreme court upholds BC pharmacy rewards ban - Lots of loyalty news out of Canada this week. Here's the latest: following up on our report out of Canadian provice British Columbia concerning the provincial ban on earning reward ...
Canada: Huggies adds mobile, bonuses to reward programme - Canada's Marketing magazine reports that Kimberly-Clark's Huggies diaper brand is ditching the traditional boxtop code-entry model of CPG loyalty for a mobile application that ...
Canada: mobile startup Drop takes on the "loyalty mafia" - Betakit.com, a publication covering the Canadian startup industry, reports on the ambitious plans of Drop, a Toronto-based loyalty programme startup that aims to disrupt the consumer ...
Insight: Online hotel wars heat up - but at what price? - The Wall Street Journal reports that the tension between major hotel brands and online travel booking sites has escalated into a shooting war, with hotels now pursuing aggressive ...
Insight: Top mobile loyalty activations of Q2 - The intrepid Alex Samuely at Mobile Commerce Daily has named her top ten mobile loyalty activitations of Q2 2016. That there are enough mobile loyalty launches happening today that Samuely can ...
Insight: How airlines measure customer value - Over at Smart Data Collective, contributor Mark Ross-Smith provides an in-depth look at how airlines leverage data analytics to determine customer value at the individual level. The methods have ...
Insight: Are these the four fundamental attributes of customer loyalty? - CRM guru Denis Pombriant has launched a new article series over at E-Commerce Times discussing the "four basic attributes" required to build customer loyalty in the ...
Insight: How valuable is non-transactional data? - We always enjoy keeping up with the discussions on RetailWire, and this week sees the publication tee up a robust one on the importance of non-transactional data to personalised offers. With ...
Insight: Is customer experience sufficient to win loyalty? - GeoMarketing has a revealing interview with Thom Kozik, VP of global loyalty for Marriott International, who argues that "loyalty is absolutely a dated concept" and that "generic ...
Insight: The North Face takes the high road to loyalty - A terrific article from CMO Innovation highlights several best practices for designing and implementing a successful retail loyalty strategy. Apparel manufacturer The North Face found ...
US: Pepperidge Farm launches digital loyalty programme - US-based baked goods manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme is heavy on experiential ...
Survey: Consumers don't want to give up personal data - Brands are facing an uphill battle when trying to reach connected consumers today; more than half don't want brands to have any of their personal information, according to a new Boxever ...
Brexit won't have significant impact on earning, says Aimia - The recent "Brexit" vote, in which the voters of the United Kingdom voted to exit the European Union, has roiled financil markets and sent multi-national corporations doing ...
US: More details on Chipotle's loyalty promotion - As we reported back in May, troubled US-based fast-casual restaurant chain Chipotle is trying to reverse its flagging fortunes with a loyalty promotion. The programme, called Chiptopia, is ...
Australia: Woolworth's announces another round of loyalty changes - Business Insider Australia reports that, a mere eight months after launching its new $500 million loyalty programme, Australian grocer Woolworths is revamping the programme ...

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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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