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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
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The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

26 May 2016

Thursday

THE LOYALTY GUIDE: THE IMPORTANCE OF CUSTOMER LIFETIME VALUE

  Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price ... read

25 May 2016

Wednesday

US: ACORNS FOUND MONEY PROGRAMME LETS BRANDS INVEST IN MILLENNIALS

  Acorns, the U.S.-based micro-investment app that deposits the spare change from your purchases into an investment account, has launched a simple but potentially appealing reward programme ... read

24 May 2016

Tuesday

SAMSUNG PAY ADDS LOYALTY PROGRAMME INTEGRATION

  More evidence that mobile payment providers view loyalty programmes as the "killer app" for adoption and usage: Samsung Electronics America announced last week that Samsung Pay will now ... read

23 May 2016

Monday

THE REVOLUTION WILL BE PRE-APPROVED: US CREDIT CARD DEBT REACHES $1 TRILLION

  The Wall Street Journal reports good news that comes with certain caveats. The good news: banks are issuing credit again, with much of that new credit card spend driven by rich activation ... read

23 May 2016

Monday

IS THE DEATH OF INFLUENCER MARKETING UNDERWAY?

  The past several years have seen the rise of the "Influencer economy" as brand marketers attempt to capitalize on the popularity of the latest social media stars. Now that economy is ... read

19 May 2016

Thursday

THE LOYALTY GUIDE: DEFINING BEST CUSTOMERS

  Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price ... read

13 May 2016

Friday

WYNDHAM COURTS LEISURE TRAVELERS WITH NEW TIERED BENEFITS

  Last fall, Wyndham shook up the travel reward space by eliminating tiered redemptions and offering Wyndham Rewards members the opportunity to redeem for free nights at any of its hotel ... read

12 May 2016

Thursday

THE LOYALTY GUIDE: HOW TO AVOID THE TOP FIVE MOBILE MARKETING TRAPS

  Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price ... read

11 May 2016

Wednesday

US: RESTORATION HARDWARE LEADS DRIVE TO FEE-BASED LUXURY PROGRAMMES

  An insightful article in Retail Dive uses the recent launch of Restoration Hardware's fee-based luxury loyalty programme as a leading-edge example of retailers following Amazon Prime's ... read

10 May 2016

Tuesday

US: KOHL'S, WALGREENS INTEGRATE LOYALTY WITH APPLE PAY

  Mobile payment experts have long pointed to loyalty programme integration as one of the key drivers for mobile payment adoption. The balkanization of mobile payments, with multiple ... read

6 May 2016

Friday

SOUTH AFRICA: SOUTH AFRICAN AIRWAYS VOYAGER PROGRAMME HITS REVENUE MILESTONE

  The evolution of travel loyalty programmes from frequency-based to revenue-based earning models continues apace - and even as customers continue to complain about the changes, the changes ... read

5 May 2016

Thursday

US: TO COUNTER MASS CUSTOMER EXODUS, CHIPOTLE TURNS TO LOYALTY

  What's a little e coli among friends? That's the question US fast-casual dining chain Chipotle will soon be asking its best customers. After publicly eschewing the idea of launching a ... read

4 May 2016

Wednesday

CANADA: AFTER BC SAYS NO TO PHARMACY REWARDS, ALBERTA SAYS YES

  A recent Canadian Press story adds a new layer of complexity to the landscape for pharmacy reward programmes in Canada: After a January unanimous ruling by the British Columbia Court of ... read

4 May 2016

Wednesday

26TH ANNUAL FREDDIE AWARDS: MARRIOTT, SOUTHWEST AMONG WINNERS

  The venerable Freddie Awards celebrated their 26th year of annointing the top travel loyalty programmes in Las Vegas last week. The winners, chosen by frequent travelers, voted Marriott ... read

4 May 2016

Wednesday

US: BOOKS-A-MILLION REWARD PROGRAM LAVISHES MEMBERS WITH SOFT BENEFITS

  We don't often clutter your busy in-boxes with simple loyalty programme promotional activity. A recent week-long promotion for US book retailer Books-A-Million reward programme members ... read

4 May 2016

Wednesday

US: PEPPERIDGE FARM LAUNCHES DIGITAL LOYALTY PROGRAM

  Consumer food products manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme, which lasts for eight weeks ... read

27 Apr 2016

Wednesday

GERMANY: PAYBACK LAUNCHES DIGITAL PAYMENTS AND LOYALTY CARD

  News from the EHI conference in Bonn: German coalition loyalty programme PAYBACK CEO Dominik Dommick and digital services director Philipp Blome announced the launch a new mobile loyalty ... read

18 Apr 2016

Monday

OUCH: DEUTSCHE BANK DOWNGRADES STARBUCKS OVER LOYALTY CHANGES

  Our weekly update on the Starbucks saga continues as Business Insider reports that Deutsche Bank is hitting the coffee retailer where it hurts - downgrading its stock in part because of ... read

14 Apr 2016

Thursday

AUSTRALIA: SHOPPERS, SUPPLIERS COOL ON WOOLWORTHS PROGRAMME

  The Sydney Morning Herald reports that Australia's Woolworths grocery retail is facing pushback as both customers and suppliers react unfavorably to the company's new Woolworths Rewards ... read

14 Apr 2016

Thursday

OPINION: KNOCKING DOWN THE LOYALTY STRAW MAN

  Once a year or so, it becomes my solemn duty as a customer loyalty evangelist to knock down a few well-worn arguments about the efficacy of customer loyalty programmes. These arguments ... read

 

In Other Recent News...

»  Opinion: Is JD Power's hotel loyalty ranking hopelessly flawed?  (Apr 12th)
»  Trend: Loyalty programmes take center stage (again) in the hotel industry  (Apr 11th)
»  Insight: Loyalty lessons from the Walking Dead  (Apr 11th)
»  Welcoming our Robot Overlords: How artificial intelligence will drive engagement  (Apr 11th)
»  News: Accor Hotels announces changes to Le Club Accor programme  (Apr 6th)
»  Starbucks and loyalty: the debate rages on  (Apr 5th)
»  Canada: Rewards help government nudge citizens toward better health  (Apr 4th)
»  Insight: Can a great customer experience alone build loyalty?  (Apr 1st)
»  Survey: Travel loyalty programme members want broader redemption choices  (Mar 31st)
»  Study: U.S. consumers demand more human interaction  (Mar 30th)
»  Report: The death of email has been greatly exaggerated  (Mar 29th)
»  News: Wells Fargo Introduces Go Far Rewards  (Mar 29th)
»  Marriott-Starwood merger: Pleasure or pain for Starwood loyalists?  (Mar 29th)
»  News: Uber launches hacker reward program  (Mar 24th)
»  Insight: The Millennial marketing counter-revolution has begun  (Mar 23rd)
»  Survey: Are Millennials disrupting the hotel loyalty game?  (Mar 22nd)
»  Survey: Closing the customer feedback loop builds loyalty  (Mar 22nd)
»  Report: Health care providers should consider loyalty programmes  (Mar 22nd)
»  Marriott ups the ante on experiential rewards  (Mar 17th)
»  Canada: Loblaws leads in data analytics  (Mar 16th)
»  Australia: Survey says Aussies lead in loyalty market penetration  (Mar 16th)
»  US: With McDonald's loyalty announcement, QSR wars heat up  (Mar 16th)
»  Report: Amazon Prime continues march to world domination  (Mar 11th)
»  Announcing the Wise Marketer Loyalty Academy at Engagement World  (Mar 10th)
»  Study: US consumers say rewards are a primary driver for purchase  (Mar 9th)
»  Jamaica: GraceKennedy Value Rewards celebrates successful first year  (Mar 8th)
»  Study: According to the Deloitte CMO Survey, nobody knows anything  (Mar 8th)
»  Insight: Without loyalty, Apple Pay is missing the mark  (Mar 4th)
»  Insight: Regarding Starbucks, we love it when we’re right  (Mar 3rd)
»  Insight: Marriott and Starwood: has programme devaluation begun?  (Mar 2nd)

 

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Hot off the presses...

What's been happening recently?

US: Nordstrom Rewards goes multi-tender - U.S. upscale department store retailer Nordstrom announced last week that their Nordstrom Rewards programme - which has long been available only to customers who purchase with the Nordstrom store ...
Survey: Programmatic ad personalization turns off consumers - A new survey from Rapt Media calls into question the burgeoning digital advertising industry, which delivers personalised advertising through programmatic ad platforms and ...
The Loyalty Guide: The importance of Customer Lifetime Value - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 ...
US: Acorns Found Money programme lets brands invest in Millennials - Acorns, the U.S.-based micro-investment app that deposits the spare change from your purchases into an investment account, has launched a simple but potentially appealing ...
Samsung Pay adds loyalty programme integration - More evidence that mobile payment providers view loyalty programmes as the "killer app" for adoption and usage: Samsung Electronics America announced last week that Samsung Pay will now ...
Is the death of influencer marketing underway? - The past several years have seen the rise of the "Influencer economy" as brand marketers attempt to capitalize on the popularity of the latest social media stars. Now that economy is ...
The revolution will be pre-approved: US credit card debt reaches $1 trillion - The Wall Street Journal reports good news that comes with certain caveats. The good news: banks are issuing credit again, with much of that new credit card spend ...
The Loyalty Guide: Why most CX initiatives fail - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In ...
Australia: Most organisations have not reached CX maturity - According to a new survey published by Econsultancy in partnership with Epsilon, when asked to describe their customer experience (CX) maturity, only a third (33%) of organisations ...
The Loyalty Guide: Defining best customers - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In this ...
The Loyalty Guide: The fundamental drivers of loyalty - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail ...
Wyndham courts leisure travelers with new tiered benefits - Last fall, Wyndham shook up the travel reward space by eliminating tiered redemptions and offering Wyndham Rewards members the opportunity to redeem for free nights at any of its ...
Survey: Online marketplaces boost loyalty, build trust - According to a recent study conducted by Forrester Consulting and sponsored by Mirakl and ChannelAdvisor reveals that consumers around the world love online marketplaces. 89% of global ...
The Loyalty Guide: How to avoid the top five mobile marketing traps - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the ...
US: Restoration Hardware leads drive to fee-based luxury programmes - An insightful article in Retail Dive uses the recent launch of Restoration Hardware's fee-based luxury loyalty programme as a leading-edge example of retailers following ...
US: Kohl's, Walgreens integrate loyalty with Apple Pay - Mobile payment experts have long pointed to loyalty programme integration as one of the key drivers for mobile payment adoption. The balkanization of mobile payments, with multiple ...
Survey: Loyalty programme membership declines globally - Is the loyalty industry in crisis? A new survey from Collinson Group blames "generic" loyalty programmes on a reported 20% drop in membership of loyalty programmes among the global ...
South Africa: South African Airways Voyager programme hits revenue milestone - The evolution of travel loyalty programmes from frequency-based to revenue-based earning models continues apace - and even as customers continue to complain about ...
US: To counter mass customer exodus, Chipotle turns to loyalty - What's a little e coli among friends? That's the question US fast-casual dining chain Chipotle will soon be asking its best customers. After publicly eschewing the idea of ...
Millennials: they like to save money too! - Because we at the Wise Marketer are congenitally incapable of not relaying the results of any survey involving Millennials, the Most Important Generation that Ever Lived, here's another one: ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
   Loyalty Companions:    Retail    Supermarket/Grocery    Coalitions    Hotels    Airlines    Banks/Cards    B2B   
  
                          
   The Wise Marketer   
   Published By & Copyright 2016 Customer Strategy Network / The Wise Marketer. All rights reserved.   
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