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Saturday 25 October 2014
The Wise Marketer See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
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Fri  24  Oct   »  Fuel loyalty platform adopts Bluetooth beacons
In the US, Sionic Mobile's 'ION' m-commerce platform has been adapted by convenience retail and petroleum technology firm, Pinnacle, to provide a ...
Thu  23  Oct   »  Appropriate Retail Marketing: Being More Agile
Last Thursday we launched a series of articles with Celebrus Technology, examining what makes for 'appropriate marketing' and illustrating the ...
Wed  22  Oct   »  In-store Analytics: Are You Lagging or Leading?
If you ask a typical consumer what channel they prefer to shop in, you'll probably be met by a blank stare. Shoppers don't think in terms of ...
Tue  21  Oct   »  Six Keys to a Great User Experience Strategy
It is widely understood that a good User Experience (UX) is essential to commercial success, and industry figures show that 40% of regular shoppers ...
Mon  20  Oct   »  Better service doesn't always mean greater loyalty
Although the majority (86%) of insurance customers who have submitted a claim in the past two years are satisfied with the way it was handled, 41% ...
Fri  17  Oct   »  Increased sales linked to social engagement
The relationship between Facebook fans and bottom-line revenue for grocery stores is often assumed, but the link between social engagement and ...
Thu  16  Oct   »  The 3 C's of Appropriate Marketing (and there's more!)
Customer behaviour has been changing rapidly over the past few years: the emergence of the 'omni-channel consumer' is driving brands to gain ...
Wed  15  Oct   »  Mobile isn't just a mirror of a website or a store
Organisations recognise that a growing majority of customers interact via mobile rather than desktop. Most are aware of the need to adopt a new way ...
Tue  14  Oct   »  Top 10 Guidelines for Great Gamification
The Incentive Research Foundation (IRF) has recently published a white paper that details the foundation's top ten crucial tips on how companies ...
Mon  13  Oct   »  Most FFP members think their data is unsafe
Three-quarters (75%) of frequent travellers expect their loyalty programme data to be secured to at least the same standard as a financial ...

 

Recent news...

»  Are your customers getting what they pay for?  (Oct 10th)
»  Top 10 Challenges of Channel Loyalty Marketing  (Oct 9th)
»  'Tis the season to automate your marketing  (Oct 8th)
»  How to Target the Perfect Online Customer  (Oct 7th)
»  Morrisons unveils Match & More loyalty scheme  (Oct 6th)
»  Canadian Tire Money gets digital counterpart  (Oct 3rd)
»  When worlds collide: stores vs mobile vs web  (Oct 2nd)
»  Retail customers expect service in under 3 minutes  (Oct 1st)
»  Five mobile advertising trends for Autumn 2014  (Sep 30th)
»  Analytical retail: know your customer within seconds  (Sep 29th)
»  How to stop ISPs killing branded email campaigns  (Sep 26th)
»  Retail convenience breeds new customer loyalty  (Sep 25th)
»  Age and Income won't predict Brand Loyalty  (Sep 24th)
»  Why loyalty schemes work here, but not there  (Sep 23rd)
»  Luxury shoppers: 1 key weekday, 2 key channels  (Sep 22nd)
»  Club Sobeys replaced with Air Miles in Canada  (Sep 19th)
»  Retailer/CPG loyalty dilemma solved at last  (Sep 18th)
»  Why don't companies like their loyalty tools?  (Sep 17th)
»  Is 'Channel Loyalty' really an oxymoron?  (Sep 16th)
»  Future marketing: Taking the Omni-Channel road  (Sep 15th)
»  First-half UK coupon redemptions reach 365 million  (Sep 12th)
»  Brands' spam is driving their customers crazy  (Sep 11th)
»  Customer retention suffers as complaints keep rising  (Sep 10th)
»  Hyundai launches innovative US loyalty scheme  (Sep 9th)
»  Coupons work as incentives to join loyalty schemes  (Sep 8th)
»  E-Commerce: One strike and you're out!  (Sep 5th)
»  Half of consumers don't use loyalty schemes  (Sep 4th)
»  Americans more loyal to pets than Alma Maters  (Sep 3rd)
»  Loyalty programs are missing a good story  (Sep 2nd)
»  Five ways employees can grow customer relationships  (Sep 1st)

  

Stop Press!

 Dotz increases its collector base to 13 million
 
 Study spots disconnect between brands & customers
 
 Study finds 70% of FFPs have had fraud issues
 
 Sainsbury's changes how Nectar points are awarded
 
 Harley dealer from 1917 launches loyalty scheme
 
 Marketers neglect Gen. Y's channel preferences
 
 Kohl's Department Stores launches Yes2You Rewards
 
 Flybe teams up with Avios
 
 Loyalty veteran heads up Customer Strategy Network
 
 Brand vs Customer: Who's Loyal to Who?
 
 Big Y launches Amazon-style subscriptions
 
 Moneris and Air Miles launch SME loyalty platform
 
 Cruise line awards US$25,000 to children's hospital
 

 

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Hot off the presses...

What's been happening this last week?

Fuel loyalty platform adopts Bluetooth beacons - In the US, Sionic Mobile's 'ION' m-commerce platform has been adapted by ...
Appropriate Retail Marketing: Being More Agile - Last Thursday we launched a series of articles with Celebrus Technology ...
In-store Analytics: Are You Lagging or Leading? - If you ask a typical consumer what channel they prefer to shop in ...
Six Keys to a Great User Experience Strategy - It is widely understood that a good User Experience (UX) is essential to ...
Better service doesn't always mean greater loyalty - Although the majority (86%) of insurance customers who have ...
Dotz increases its collector base to 13 million - In its Third Quarter 2014 results, Alliance Data reports that Air Miles ...
Study spots disconnect between brands & customers - According to a study from Kitewheel, a provider of a real-time ...
Study finds 70% of FFPs have had fraud issues - Miles-related loyalty fraud can expose airlines to potentially millions ...
Sainsbury's changes how Nectar points are awarded - Aimia's Nectar coalition programme is working with major UK ...
Harley dealer from 1917 launches loyalty scheme - Vancouver-based Trev Deeley Motorcycles, one of the world's oldest ...

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