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The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

22 Jun 2016

Wednesday

UK: VIRGIN LAUNCHES LOYALTY APP TO UNITE BRANDS

  The UK's Marketing Week magazine reports that Virgin plans to unite all of its UK businesses under a single mobile loyalty app called Virgin Red. That Sir Richard Branson, arguably one of ... read

16 Jun 2016

Thursday

MEDIA WATCH: TAKING LOYALTY PROGRAMMES TO TASK

  Periodically it behooves us to peruse the general consumer media as a temperature guage for general consumer opinion of customer loyalty programmes. Even as Wall Street has come to see ... read

14 Jun 2016

Tuesday

NEWS: CITIGROUP SUES AT&T OVER ALLEGED LOYALTY TRADEMARK INFRINGEMENT

  Can a corporation trademark one of the most commonly-used expressions in the English language? That's the question that will soon be before a New York Federal court judge as U.S. banking ... read

8 Jun 2016

Wednesday

AMERICAN AIRLINES ROLLS OUT NEXT ROUND OF AADVANTAGE CHANGES

  And then there were none: As expected, American Airlines has joined rivals Delta and United in converting its AAdvantage frequent-flyer programme from a mileage-based to a revenue-based ... read

8 Jun 2016

Wednesday

SURVEY: PROGRAMME ENGAGEMENT STABLE, BUT MANY PROGRAMMES MISS THE MARK

  The long-gestating Bond Loyalty Report is finally here, and we have a few highlights for you courtesy of the executive summary. The bottom line: While year-over-year programme satisfaction ... read

8 Jun 2016

Wednesday

INSIGHT: THE FOUNDATIONAL ELEMENTS OF CUSTOMER LOYALTY

   It's always gratifying to find a mainstream media outlet report on the loyalty industry and get it right. The latest overview comes courtesy of reporter Alina Tegend in the New York ... read

8 Jun 2016

Wednesday

US: AT&T LAUNCHES CUSTOMER APPRECIATION PROGRAMME

  Customer-centric reward and recognition programmes in the U.S. telecom industry are typically as rare as Dodo bird sitings. Last week, U.S. telecom provider AT&T broke the long slump by ... read

2 Jun 2016

Thursday

INSIGHT: HOW DO YOU CELEBRATE YOUR BRAND?

  In this guest column, Wise Marketer North American practice leader Bill Hanifin looks at the importance of crafting the right tone and message in your content marketing and social media ... read

2 Jun 2016

Thursday

INSIGHT: A BETTER WAY TO ESTIMATE PROGAMME LIABILITY

  No aspect of loyalty programme management is more a combination of art and science than estimating programme liability. Within the crucible of today's multi-million member loyalty ... read

2 Jun 2016

Thursday

INSIGHT: WILL MOBILE LEAD TO U.S. COALITION RENAISSANCE?

  Over at Mobile Commerce Daily, reporter Brielle Jaekel ponders the ability of mobile loyalty platforms to drive the expansion and adoption of multi-merchant loyalty coalitions in the ... read

26 May 2016

Thursday

THE LOYALTY GUIDE: THE IMPORTANCE OF CUSTOMER LIFETIME VALUE

  Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price ... read

25 May 2016

Wednesday

US: ACORNS FOUND MONEY PROGRAMME LETS BRANDS INVEST IN MILLENNIALS

  Acorns, the U.S.-based micro-investment app that deposits the spare change from your purchases into an investment account, has launched a simple but potentially appealing reward programme ... read

24 May 2016

Tuesday

SAMSUNG PAY ADDS LOYALTY PROGRAMME INTEGRATION

  More evidence that mobile payment providers view loyalty programmes as the "killer app" for adoption and usage: Samsung Electronics America announced last week that Samsung Pay will now ... read

23 May 2016

Monday

THE REVOLUTION WILL BE PRE-APPROVED: US CREDIT CARD DEBT REACHES $1 TRILLION

  The Wall Street Journal reports good news that comes with certain caveats. The good news: banks are issuing credit again, with much of that new credit card spend driven by rich activation ... read

23 May 2016

Monday

IS THE DEATH OF INFLUENCER MARKETING UNDERWAY?

  The past several years have seen the rise of the "Influencer economy" as brand marketers attempt to capitalize on the popularity of the latest social media stars. Now that economy is ... read

19 May 2016

Thursday

THE LOYALTY GUIDE: DEFINING BEST CUSTOMERS

  Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price ... read

13 May 2016

Friday

WYNDHAM COURTS LEISURE TRAVELERS WITH NEW TIERED BENEFITS

  Last fall, Wyndham shook up the travel reward space by eliminating tiered redemptions and offering Wyndham Rewards members the opportunity to redeem for free nights at any of its hotel ... read

12 May 2016

Thursday

THE LOYALTY GUIDE: HOW TO AVOID THE TOP FIVE MOBILE MARKETING TRAPS

  Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price ... read

11 May 2016

Wednesday

US: RESTORATION HARDWARE LEADS DRIVE TO FEE-BASED LUXURY PROGRAMMES

  An insightful article in Retail Dive uses the recent launch of Restoration Hardware's fee-based luxury loyalty programme as a leading-edge example of retailers following Amazon Prime's ... read

10 May 2016

Tuesday

US: KOHL'S, WALGREENS INTEGRATE LOYALTY WITH APPLE PAY

  Mobile payment experts have long pointed to loyalty programme integration as one of the key drivers for mobile payment adoption. The balkanization of mobile payments, with multiple ... read

 

In Other Recent News...

»  Survey: Loyalty programme membership declines globally  (May 9th)
»  South Africa: South African Airways Voyager programme hits revenue milestone  (May 6th)
»  US: To counter mass customer exodus, Chipotle turns to loyalty  (May 5th)
»  Canada: After BC says no to pharmacy rewards, Alberta says yes  (May 4th)
»  26th Annual Freddie Awards: Marriott, Southwest among winners  (May 4th)
»  US: Books-A-Million reward program lavishes members with soft benefits  (May 4th)
»  US: Pepperidge Farm launches digital loyalty program  (May 4th)
»  Millennials: they like to save money too!  (May 4th)
»  Germany: PAYBACK launches digital payments and loyalty card  (Apr 27th)
»  Insight: Post-purchase experience key to retail loyalty  (Apr 20th)
»  Survey: US consumers largely unconcerned about data breaches  (Apr 20th)
»  Survey: Only one in four organisations practice data-driven marketing  (Apr 18th)
»  Ouch: Deutsche Bank downgrades Starbucks over loyalty changes  (Apr 18th)
»  Australia: Shoppers, suppliers cool on Woolworths programme  (Apr 14th)
»  Opinion: Knocking down the loyalty straw man  (Apr 14th)
»  Opinion: Is JD Power's hotel loyalty ranking hopelessly flawed?  (Apr 12th)
»  Trend: Loyalty programmes take center stage (again) in the hotel industry  (Apr 11th)
»  Insight: Loyalty lessons from the Walking Dead  (Apr 11th)
»  Welcoming our Robot Overlords: How artificial intelligence will drive engagement  (Apr 11th)
»  News: Accor Hotels announces changes to Le Club Accor programme  (Apr 6th)
»  Starbucks and loyalty: the debate rages on  (Apr 5th)
»  Canada: Rewards help government nudge citizens toward better health  (Apr 4th)
»  Insight: Can a great customer experience alone build loyalty?  (Apr 1st)
»  Survey: Travel loyalty programme members want broader redemption choices  (Mar 31st)
»  Study: U.S. consumers demand more human interaction  (Mar 30th)
»  Report: The death of email has been greatly exaggerated  (Mar 29th)
»  News: Wells Fargo Introduces Go Far Rewards  (Mar 29th)
»  Marriott-Starwood merger: Pleasure or pain for Starwood loyalists?  (Mar 29th)
»  News: Uber launches hacker reward program  (Mar 24th)
»  Insight: The Millennial marketing counter-revolution has begun  (Mar 23rd)

 

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Hot off the presses...

What's been happening recently?

Australia: Woolworth's announces another round of loyalty changes - Business Insider Australia reports that, a mere eight months after launching its new $500 million loyalty programme, Australian grocer Woolworths is revamping the programme ...
US: AT&T reigns in Plenti - The American Express-led Plenti loyalty coalition in the United States that counts Macy's, AT&T, and ExxonMobil as partners got off to a rousing start when it launched in May of last year. The programme signed up ...
UK: Virgin launches loyalty app to unite brands - The UK's Marketing Week magazine reports that Virgin plans to unite all of its UK businesses under a single mobile loyalty app called Virgin Red. That Sir Richard Branson, arguably one of the ...
Survey: Loyalty Programme members generate significantly more revenue than non-members - According to new research from Accenture Interactive, retail loyalty programme members generate between 12% and 18% more revenue for retailers than do ...
Research: Up to 8% of retail loyalty points subject to fraud - Loyalty firm Lassu Inc. this week released new research findings regarding employee points fraud within loyalty rewards programmes. According to a new e-book from Lassu, about ...
Media Watch: Taking loyalty programmes to task - Periodically it behooves us to peruse the general consumer media as a temperature guage for general consumer opinion of customer loyalty programmes. Even as Wall Street has come to see ...
Introducing the Wise Marketer Brilliant Simplicity Award - Occasionally a loyalty reward comes along so brilliant in its simpicity and obvious utility that one wonders why someone didn't come up with it years ago. With that truism in mind ...
Survey: US marketers will spend more on loyalty in 2017 - Research aggregator eMarketer recently summarized a pair of loyalty industry reports that reveal good news for providers of loyalty marketing technology and services: According to the ...
Survey: Will the Apple Watch help retailers engage loyal customers? - Apple may not wear of late the aura of invincibility it once displayed during the reign of the late Steve Jobs, but its mobile products still hold large appeal both for ...
News: Citigroup sues AT&T over alleged loyalty trademark infringement - Can a corporation trademark one of the most commonly-used expressions in the English language? That's the question that will soon be before a New York Federal court ...
Survey: Customer effort and the hidden effect on loyalty - A new survey from Support.com, a cloud-based provider of customer service and technical support for consumer technology brands, brings to light one aspect of the customer journey ...
Survey: Programme engagement stable, but many programmes miss the mark - The long-gestating Bond Loyalty Report is finally here, and we have a few highlights for you courtesy of the executive summary. The bottom line: While year-over-year ...
US: AT&T launches customer appreciation programme - Customer-centric reward and recognition programmes in the U.S. telecom industry are typically as rare as Dodo bird sitings. Last week, U.S. telecom provider AT&T broke the long slump by ...
Insight: The foundational elements of customer loyalty - It's always gratifying to find a mainstream media outlet report on the loyalty industry and get it right. The latest overview comes courtesy of reporter Alina Tegend in the New York ...
American Airlines rolls out next round of AAdvantage changes - And then there were none: As expected, American Airlines has joined rivals Delta and United in converting its AAdvantage frequent-flyer programme from a mileage-based to a ...
Insight: Will mobile lead to U.S. coalition renaissance? - Over at Mobile Commerce Daily, reporter Brielle Jaekel ponders the ability of mobile loyalty platforms to drive the expansion and adoption of multi-merchant loyalty coalitions in the ...
Insight: A better way to estimate progamme liability - No aspect of loyalty programme management is more a combination of art and science than estimating programme liability. Within the crucible of today's multi-million member loyalty ...
Insight: How do you celebrate your brand? - In this guest column, Wise Marketer North American practice leader Bill Hanifin looks at the importance of crafting the right tone and message in your content marketing and social media strategy to ...
News: Uber testing loyalty programme - According to a recent report in TechCrunch, Uber has launched a temporary promotion in Los Angeles that appears to double as a loyalty programme beta test. The programme is focused on UberBLACK ...
US: Nordstrom Rewards goes multi-tender - U.S. upscale department store retailer Nordstrom announced last week that their Nordstrom Rewards programme - which has long been available only to customers who purchase with the Nordstrom store ...

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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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