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Friday 27 February 2015
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The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

27 Feb 2015

Friday

COKE LAUNCHES ALL-NEW MY COKE REWARDS

  Coca-Cola has unveiled its re-vamped My Coke Rewards loyalty programme, which provides loyal customers with VIP access to special events, tropical vacations in the middle of winter, and a ... read

26 Feb 2015

Thursday

INNOVATION WAS KEY AT THE 2015 LOYALTY AWARDS

  JetBlue, Accor, Azul Airlines and Qantas' have all been recognised for their particularly innovative loyalty initiatives in the Loyalty Awards, presented at the Loyalty 2015 conference in ... read

26 Feb 2015

Thursday

US LOYALTY SCHEME MEMBERSHIPS TOP 3 BILLION

  US consumers hold 3.3 billion memberships in customer loyalty programmes, the 2015 Colloquy Loyalty Census shows, a 26% increase over the number of memberships reported in Colloquy's ... read

23 Feb 2015

Monday

LOYAL UK SHELL CUSTOMERS TRY PAYPAL AT THE PUMP

  Shell has partnered with PayPal with plans to be the first fuels retailer in the UK to offer a mobile payment solution at pumps nationwide. Mobile payment at Shell is scheduled to be ... read

20 Feb 2015

Friday

UK BRANDS TO INVEST IN PROXIMITY MARKETING

  The major (79%) of major UK brands are planning to invest in proximity marketing within the next six months, according to a study of brand marketers commissioned by proximity marketing and ... read

17 Feb 2015

Tuesday

IAB PROPOSES NATIVE DIGITAL ADVERTISING GUIDELINES

  The UK's Internet Advertising Bureau (IAB) has released the first part of a set of guidelines to help the marketing industry provide more transparency to consumers around 'native' ... read

16 Feb 2015

Monday

EXTRA REWARDS FOR RITE AID'S LOYAL CUSTOMERS

  Throughout the month of February 2015, pharmacy chain Rite Aid is giving its Wellness+ loyalty programme members the opportunity to have a 'Fabulous February' by offering exciting ... read

13 Feb 2015

Friday

AEROPLAN TO MATCH MEMBERS' CHARITABLE DONATIONS

  Aeroplan has said that it will match all the miles donated by members to each of the ten Beyond Miles charitable partners as part of its 2015 'Aeroplan Match Days' campaign throughout ... read

10 Feb 2015

Tuesday

PREPAID VISA ADDED TO ETIHAD'S LOYALTY CARDS

  Etihad Guest, the multi-airline loyalty programme of Etihad Airways, has partnered with Abu Dhabi Islamic Bank (ADIB) and payments processing company Rev Worldwide to add 'WalletPlus' - a ... read

9 Feb 2015

Monday

METRO CASH & CARRY TO EXPAND DIGITAL LOYALTY PROGRAMME

  Last year Metro Cash & Carry, the wholesale division of Metro Group, launched a digital loyalty programme for its professional customers, including hotels, restaurants, catering services ... read

9 Feb 2015

Monday

EIGHT CUSTOMER EXPERIENCE TRENDS TO WATCH IN 2015

  You heard it here first: 2015 will be 'the Year of the Employee', according to customer experience thought leader Bruce Temkin, managing partner for Temkin Group, who has published his ... read

3 Feb 2015

Tuesday

5 SIGNS THAT MOBILE ENGAGEMENT IS EVOLVING, AT LAST

  There are over 1 billion smartphones in the world today, which enable users to access the web wherever they happen to be - retail stores, hospitals, resort hotels, airports, stadiums and ... read

30 Jan 2015

Friday

CUSTOMER IDENTITY MANAGEMENT: THE NEW IMPERATIVE

  Marketing today is different because consumers behave differently than in the past. They expect relevancy and are empowered with both access to information and platforms to praise or ... read

27 Jan 2015

Tuesday

DIGITAL TRENDS THAT WILL FINALLY MATURE IN 2015

  This year will be a rare event in the digital marketing world: it will be the year in which we finally see former 'future predictions' become reality, according to digital marketing ... read

23 Jan 2015

Friday

FIVE DIGITAL CUSTOMER DATA TRENDS FOR 2015

  Experts have been talking about big data for years, but companies have only recently started to embrace data insights for their everyday business decisions, according to data management ... read

16 Jan 2015

Friday

TRENDS IN ENTERPRISE INCENTIVES FOR 2015

  Incentive travel rewards are perfectly matched to the emerging needs of today's multi-generational workforce and corporate America's simultaneous move toward enterprise engagement ... read

15 Jan 2015

Thursday

IT'S TIME TO GET MORE PERSONAL WITH CUSTOMERS

  Most people have experienced the jarring sensation that a website has no idea who they are or what they are looking for, when it suggests content or offers that are inappropriate or ... read

14 Jan 2015

Wednesday

IS PERSONALISATION YOUR 'LAST CHANCE SALOON'?

  Marketers have been talking about personalisation for over a decade - and consumers are getting fed up, according to Russell Loarridge, managing director (Europe) for Janrain, who here ... read

13 Jan 2015

Tuesday

FOUR REASONS TO TAKE MOBILE SERIOUSLY

  We live in a mobile world where fast moving developments in smartphones, tablets and other devices saw approximately seven billion mobile devices in use by the end of 2013. And with recent ... read

12 Jan 2015

Monday

TOTAL CUSTOMER ENGAGEMENT IN THE POST-DIGITAL ERA

  First came 'shopping', when the shopkeeper made you feel welcome. In your local shop the shopkeeper knew everyone by name and could anticipate almost any request. When asked for something ... read

 

In Other Recent News...

»  What Mobile Marketing will look like in 2015  (Jan 9th)
»  Consumers tired of Waiting for Loyalty Rewards  (Jan 8th)
»  How to maximize Digital Customer Lifetime Value  (Jan 7th)
»  5 Key Customer Engagement Centre trends for 2015  (Jan 6th)
»  Retail Experiences set to drive Customer Loyalty  (Jan 5th)
»  Online discounts drive students' brand loyalty  (Jan 2nd)
»  Who are the Digital, Social & Mobile Loyalty Leaders?  (Jan 1st)
»  Consumers are taking longer to consider purchases  (Dec 31st 2014)
»  Loyalty rewards are still motivating travellers  (Dec 30th 2014)
»  Direct Mail isn't dead - it just needs new ideas  (Dec 29th 2014)
»  Proximity Marketing Predictions for 2015  (Dec 26th 2014)
»  Three Key Mobile Marketing Trends for 2015  (Dec 25th 2014)
»  Virgin Australia & SAA offer new FFP benefits  (Dec 24th 2014)
»  Data-driven & Programmatic Trends for 2015  (Dec 23rd 2014)
»  Mobile takes Centre Stage in the Marketing Mix  (Dec 22nd 2014)
»  Five ways banks can engage customers  (Dec 19th 2014)
»  US consumers spend loyalty points on holiday gifts  (Dec 18th 2014)
»  Mid-market turns Attention to Customer Loyalty  (Dec 17th 2014)
»  Citi ups loyalty stakes with new card benefits  (Dec 16th 2014)
»  Retailers have under-estimated Discount Damage  (Dec 15th 2014)
»  Non-geographic numbers put off mobile customers  (Dec 12th 2014)
»  Nearly Half of Holiday Spending Led by Loyalty  (Dec 11th 2014)
»  Six steps to understanding the digital customer  (Dec 10th 2014)
»  Customer Contact Technology Trends for 2015  (Dec 9th 2014)
»  The Secret of Omnichannel Marketing lies in Timing  (Dec 8th 2014)
»  How Social CRM boosts Sales and Engagement  (Dec 5th 2014)
»  A Customer Connection that will Outlast Christmas  (Dec 4th 2014)
»  European grocery shoppers aren't swayed by price  (Dec 3rd 2014)
»  Data breaches haven't slowed shoppers down  (Dec 2nd 2014)
»  Cart abandonment plagues major e-retailers  (Dec 1st 2014)

 

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Hot off the presses...

What's been happening recently?

How EU Data Protection plans will affect marketers - In January 2012, new EU rules designed to create a secure and unified landscape for the collection, use and retention of data were announced. The changes in regulation were based in part ...
Coke launches all-new My Coke Rewards - Coca-Cola has unveiled its re-vamped My Coke Rewards loyalty programme, which provides loyal customers with VIP access to special events, tropical vacations in the middle of winter, and a range of ...
Innovation was key at the 2015 Loyalty Awards - JetBlue, Accor, Azul Airlines and Qantas' have all been recognised for their particularly innovative loyalty initiatives in the Loyalty Awards, presented at the Loyalty 2015 conference in ...
US loyalty scheme memberships top 3 billion - US consumers hold 3.3 billion memberships in customer loyalty programmes, the 2015 Colloquy Loyalty Census shows, a 26% increase over the number of memberships reported in Colloquy's previous ...
Mobile unlocks stronger advertising budgets - Approximately 1 in 2 media agency employees want to know more about complying with mobile privacy (57%) and brand safety on mobile (45%), according to the latest IAB 'Agency Snapshot' study ...
Five tips for an effective outbound contact strategy - Utilising predictive dialling as part of your outbound campaigns can bring huge benefits to your contact centre; it can improve agent productivity and drive up talk time - which will ...
Canadian loyalty market bounces back by 8% - Canadian consumers hold 130 million memberships in customer loyalty programmes, the 2015 Colloquy Loyalty Census shows - an 8% increase over the number of memberships reported in Colloquy's ...
What's the untapped marketing potential of China? - There has been a lot of discussion about the untapped potential of China as a retail environment. Just last month, China overtook the United States as the world's largest economy, according ...
How to make a travel brand truly mobile - Recent research into the marketing activities of US and UK airlines and hotels found that the majority of brands have a mobile app. That's no surprise, really, because technology has evolved and ...
Loyal UK Shell customers try PayPal at the Pump - Shell has partnered with PayPal with plans to be the first fuels retailer in the UK to offer a mobile payment solution at pumps nationwide. Mobile payment at Shell is scheduled to be ...
Global CRM software market to grow nearly 40% - Many SMEs are focused on maximizing customer loyalty and satisfaction to maintain their existing customer list and garner more business, and Social CRM software solutions help to support both ...
UK brands to invest in Proximity Marketing - The major (79%) of major UK brands are planning to invest in proximity marketing within the next six months, according to a study of brand marketers commissioned by proximity marketing and ...
There's a Gap in Consumer Brand Expectations - AT&T, Hyundai, Ford, Domino's, Dunkin', Google, Discover, Avis, Konica Minolta and the NFL, all maintained their #1 category positions in a challenging environment where consumer expectations ...
A Roadmap for Super-Coalition Loyalty in the US - Across the US, membership continues to grow in loyalty programmes, and loyalty-based rewards are already becoming a standard form of currency in digital wallets and mobile transactions alike ...
E-commerce wins the Battle for Loyalty in China - More than half (61%) of Chinese consumers say they are loyal to e-commerce players such as Taobao, JD and Tmall - by far the highest loyalty ratings across all sectors nationwide - according ...
There's a new travel segment: Grand Wanderlusters - With traditional demographic approaches to travel audience segmentation losing relevance in an online world, a report by Collinson Latitude presents an urgent call for travel brands to ...
Promotions are changing consumers' shopping habits - Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to research from RapidCampaign, which found that promotions influence 28% of consumers to ...
IAB proposes native Digital Advertising guidelines - The UK's Internet Advertising Bureau (IAB) has released the first part of a set of guidelines to help the marketing industry provide more transparency to consumers around 'native' ...
Extra rewards for Rite Aid's loyal customers - Throughout the month of February 2015, pharmacy chain Rite Aid is giving its Wellness+ loyalty programme members the opportunity to have a 'Fabulous February' by offering exciting lifestyle and ...
Is personalisation worth all the effort? - The amount of personalisation that customers receive in their communications from travel brands doesn't really justify the amount of time they spend filling out detailed forms, according to ...

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