The Wise Marketer's Daily News
The Wise Marketer - Home Subscribe to our RSS feed!   Share it!   
Email this page to a friend! Tweet this! Share this via LinkedIn! Share this on Facebook! Share this on Google Plus!
  Mobile Edition Tablet Edition
   The Wise Marketer          Customer Strategy Network             Log In          Register for Free   
  
Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
   The Wise Marketer   

Get your headlines by email every Thursday - Free!

Loyalty & Marketing News

Loyalty & Marketing News
Click here for RSS news feed options, or drag this RSS button into your RSS news reader

The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

22 Aug 2016

Monday

NEWS: JUDGE SAYS AT&T CAN CONTINUE TO SAY "THANKS"

  As we reported back in June, banking giant Citigroup sued telecom giant AT&T over "unlawful conduct" and "wanton trademark infringement" for the latter's use of the word "thanks" in its ... read

18 Aug 2016

Thursday

JOIN US ON NOV 17, 2016 FOR OUR 2ND ANNUAL LOYALTY ACADEMY CONFERENCE!

  The Wise Marketer is pleased to announce the date of our 2nd annual Loyalty Academy Conference! Join a select group of marketing professionals on November 17, 2016 as we explore ... read

17 Aug 2016

Wednesday

SPECIAL OFFER: JOIN OUR FREE LOYALTY ACADEMY BETA TEST ON AUGUST 30!

  The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued ... read

16 Aug 2016

Tuesday

INSIGHT: HOW AI FUELS LOYALTY MARKETING

  Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway: AI outperforms ... read

16 Aug 2016

Tuesday

US: CVS HEALTH LAUNCHES CVS PAY IN SELECT CITIES

  Techcrunch reports today that CVS Health is launching a new mobile payments and loyalty solution in select cities that will streamline the customer experience at pharmacy checkout. It's a ... read

15 Aug 2016

Monday

OPINION: LOYALTY HERO WORSHIP CAN BE PAINFUL

  Contributing editor Bill Hanifin has a personal take on the recent public relations struggles of AIR MILES Canada regarding its mileage expiration and reward redemption options. Bill's ... read

10 Aug 2016

Wednesday

THE LATEST HOT CUSTOMER LOYALTY SPACE: CANNABIS SALES

  The advent of legal marijuana in US states such as Colorado and Oregon has had the interesting side effect of allowing retail analysts to observe, in real time, how a brand new retailer ... read

10 Aug 2016

Wednesday

US: WALMART BUYS JET.COM

  In its ongoing bid to join the ranks of the top e-commmerce retailer players, Walmart has made a $3 billion dollar purchase of would-be Amazon killer Jet.com. With Prime members entrenched ... read

9 Aug 2016

Tuesday

INSIGHT: IS BRAND LOYALTY DEAD?

  Over at Forbes, contributer Kathleen Kusek tells consumer packaged goods (CPG) manufacurers to forget about brand loyalty. However, her rationale for this advice - that cultural shifts ... read

8 Aug 2016

Monday

US: AMC ENTERTAINMENT TO ENHANCE STUBS LOYALTY PROGRAMME

   Hollywood's lackluster year at the box office, full of poorly-reviewed superhero epics and under-performing sequels, has hit hard the fortunes of theatre chains such as AMC ... read

4 Aug 2016

Thursday

HOW MICHAEL KORS LEVERAGES SOCIAL ACTIVITY TO BUILD LOYALTY

  Fashion magazine Glossy has an interesting look at how luxury fashion retailers such as Michael Kors are leveraging social media activity to build repeat purchase and brand loyalty. While ... read

4 Aug 2016

Thursday

US: MARVEL LAUNCHES LOYALTY PROGRAMME

  Disney-owned superhero brand Marvel Entertainment is enjoying an unprecedented run of success at the box office through its Avengers-themed film properties. Now the brand hopes to leverage ... read

2 Aug 2016

Tuesday

THE END OF AN ERA IN FREQUENT-FLYER PROGRAMMES

  Over at Skift, Grant Martin offers a eulogy for US-based legacy carrier loyalty programmes, which have completed the transition from mileage- to revenue-based earning structures. With ... read

2 Aug 2016

Tuesday

US: BEST BUY TO IMPLEMENT REWARD PROGRAMME CHANGES

  Techspot reports that US-based electronics retailer Best Buy has emailed members of its My Best Buy reward programme on changes to its earning and benefits structure beginning August 28 ... read

26 Jul 2016

Tuesday

UK: SURVEY REVEALS BRITS WANT MORE FROM LOYALTY PROGRAMMES

  The UK's Retail Times has a trove of stats from a recent 3radical survey of British consumers what British marketers already know: UK consumers want more from their loyalty programmes. The ... read

21 Jul 2016

Thursday

SPECIAL OFFER: JOIN OUR FREE LOYALTY ACADEMY BETA TEST ON JULY 26!

   The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued ... read

21 Jul 2016

Thursday

STUDY: MOBILE GAMERS EXPOSED TO LOYALTY PROGRAMME SPEND 12% MORE

  Mobile coalition loyalty platform koomalooma presented this week the results of its study of 5,000 Turkish mobile gamers at Gamescom 2016 in Amsterdam. The research includes the effect of ... read

21 Jul 2016

Thursday

UK: NECTAR LEVERAGES AI IN MOVE INTO THE DIGITAL AGE

  Long-running coalition loyalty progammes such as Nectar in the United Kingdom and Air Miles in Canada were born in the age of direct mail and paper vouchers and now find themselves facing ... read

19 Jul 2016

Tuesday

INDIA: AIMIA LAUNCHES NECTAR INDIA

  Last week, Montreal, Canada-based Aimia Inc extended their Nectar coalition loyalty brand into India with the launch of Nectar India, an e-commerce coalition programme, launched in ... read

14 Jul 2016

Thursday

INSIGHT: HOW AIRLINES MEASURE CUSTOMER VALUE

  Over at Smart Data Collective, contributor Mark Ross-Smith provides an in-depth look at how airlines leverage data analytics to determine customer value at the individual level. The ... read

 

In Other Recent News...

»  Insight: Top mobile loyalty activations of Q2  (Jul 14th)
»  Insight: Online hotel wars heat up - but at what price?  (Jul 14th)
»  Canada: Supreme court upholds BC pharmacy rewards ban  (Jul 14th)
»  Canada: Huggies adds mobile, bonuses to reward programme  (Jul 14th)
»  Canada: mobile startup Drop takes on the "loyalty mafia"  (Jul 14th)
»  Insight: The North Face takes the high road to loyalty  (Jul 6th)
»  Insight: How valuable is non-transactional data?  (Jul 6th)
»  Insight: Are these the four fundamental attributes of customer loyalty?  (Jul 6th)
»  Insight: Is customer experience sufficient to win loyalty?  (Jul 6th)
»  US: More details on Chipotle's loyalty promotion  (Jun 29th)
»  Brexit won't have significant impact on earning, says Aimia  (Jun 29th)
»  Survey: Consumers don't want to give up personal data  (Jun 29th)
»  US: Pepperidge Farm launches digital loyalty programme  (Jun 29th)
»  Australia: Woolworth's announces another round of loyalty changes  (Jun 23rd)
»  UK: Virgin launches loyalty app to unite brands  (Jun 22nd)
»  US: AT&T reigns in Plenti  (Jun 22nd)
»  Research: Up to 8% of retail loyalty points subject to fraud  (Jun 21st)
»  Survey: Loyalty Programme members generate significantly more revenue than non-members  (Jun 21st)
»  Media Watch: Taking loyalty programmes to task  (Jun 16th)
»  Introducing the Wise Marketer Brilliant Simplicity Award  (Jun 16th)
»  Survey: US marketers will spend more on loyalty in 2017  (Jun 15th)
»  Survey: Will the Apple Watch help retailers engage loyal customers?  (Jun 15th)
»  Survey: Customer effort and the hidden effect on loyalty  (Jun 14th)
»  News: Citigroup sues AT&T over alleged loyalty trademark infringement  (Jun 14th)
»  American Airlines rolls out next round of AAdvantage changes  (Jun 8th)
»  Survey: Programme engagement stable, but many programmes miss the mark  (Jun 8th)
»  Insight: The foundational elements of customer loyalty  (Jun 8th)
»  US: AT&T launches customer appreciation programme  (Jun 8th)
»  Insight: How do you celebrate your brand?  (Jun 2nd)
»  Insight: A better way to estimate progamme liability  (Jun 2nd)

 

Have your loyalty news delivered - free.

Get all the most important customer loyalty and marketing news by email every Thursday, and it's still absolutely Free ...
Sign up!

 

What is The Wise Marketer?

We're the only truly unbiased, global source of news & research for customer loyalty and marketing professionals...   Join Free Here

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!

Join nearly 13,000 other loyalty and marketing professionals and get our free weekly news roundups...

Sign Up For Free

Subscribe and follow...

Get our free weekly newsletter
Follow us on Twitter
Access our RSS news feed

Hot off the presses...

What's been happening recently?

News: Is Marriott having second thoughts over the Starwood deal? - Here's some hotel industry gossip courtesy of the New York Post: according to the Post, a mild case of buyer's remorse over the hotel company's recent $12 billion Starwood ...
News: Walmart pay exceeding expectations - More evidence that retailers are winning the battle for mobile payments loyalty through homegrown platforms: in his kickoff address at last week's CONNECT Mobile Innovation Summit in Chicago ...
News: Judge says AT&T can continue to say "thanks" - As we reported back in June, banking giant Citigroup sued telecom giant AT&T over "unlawful conduct" and "wanton trademark infringement" for the latter's use of the word "thanks" in its ...
Join us on Nov 17, 2016 for our 2nd Annual Loyalty Academy conference! - The Wise Marketer is pleased to announce the date of our 2nd annual Loyalty Academy Conference! Join a select group of marketing professionals on November 17, 2016 as ...
UK: Research reveals the four types of loyal customers - New research from the UK's Direct Marketing Association (DMA) reveals four different types of loyal customers: Active Loyals, Habitual Loyals, Situational Loyals, and Active Disloyals ...
Special offer: Join our FREE Loyalty Academy beta test on August 30! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all ...
Insight: How AI fuels loyalty marketing - Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway: AI outperforms human-triggered ...
US: CVS Health launches CVS Pay in select cities - Techcrunch reports today that CVS Health is launching a new mobile payments and loyalty solution in select cities that will streamline the customer experience at pharmacy checkout. It's a ...
Australia: Survey reveals details of Australian loyalty participation - The fourth annual "For Love or Money" survey from Australian loyalty consultancy Directivity reveals that, while membership and activity rates in Australian loyalty ...
Opinion: Loyalty hero worship can be painful - Contributing editor Bill Hanifin has a personal take on the recent public relations struggles of AIR MILES Canada regarding its mileage expiration and reward redemption options. Bill's take: AIR ...
US: Walmart buys Jet.com - In its ongoing bid to join the ranks of the top e-commmerce retailer players, Walmart has made a $3 billion dollar purchase of would-be Amazon killer Jet.com. With Prime members entrenched firmly in Amazon's walled ...
The latest hot customer loyalty space: Cannabis sales - The advent of legal marijuana in US states such as Colorado and Oregon has had the interesting side effect of allowing retail analysts to observe, in real time, how a brand new retailer ...
Insight: Is brand loyalty dead? - Over at Forbes, contributer Kathleen Kusek tells consumer packaged goods (CPG) manufacurers to forget about brand loyalty. However, her rationale for this advice - that cultural shifts have seen Millennials ...
US: AMC Entertainment to enhance Stubs loyalty programme - Hollywood's lackluster year at the box office, full of poorly-reviewed superhero epics and under-performing sequels, has hit hard the fortunes of theatre chains such as AMC ...
How Michael Kors leverages social activity to build loyalty - Fashion magazine Glossy has an interesting look at how luxury fashion retailers such as Michael Kors are leveraging social media activity to build repeat purchase and brand ...
US: Marvel launches loyalty programme - Disney-owned superhero brand Marvel Entertainment is enjoying an unprecedented run of success at the box office through its Avengers-themed film properties. Now the brand hopes to leverage that success ...
India: Amazon launches Prime in India - In contrast to its dominant e-commerce position in Western countries such as the US and the UK, Amazon faces much stiffer competition in India from e-retailer leader Flipkart and upstarts such as ...
US: Chipotle loyalty promotion moving the needle - Good news for troubled US-based fast-casual dining chain Chipotle, which has attempted to recover from a devastating e-coli outbreak with a summer loyalty promotion. Sales numbers may ...
The end of an era in frequent-flyer programmes - Over at Skift, Grant Martin offers a eulogy for US-based legacy carrier loyalty programmes, which have completed the transition from mileage- to revenue-based earning structures. With ...
US: Best Buy to implement reward programme changes - Techspot reports that US-based electronics retailer Best Buy has emailed members of its My Best Buy reward programme on changes to its earning and benefits structure beginning August 28 ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
   The Wise Marketer   
   Published By & Copyright 2016 Customer Strategy Network / The Wise Marketer. All rights reserved.   
The Wise Marketer - Home Subscribe to our RSS feed! Share this on Facebook! Share this on Google Plus! Tweet this! Share this via LinkedIn! Email this page to a friend!