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Sunday 25 January 2015
The Wise Marketer See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
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Fri  23  Jan   »  Five digital customer data trends for 2015
Experts have been talking about big data for years, but companies have only recently started to embrace data insights for their everyday business ...
Thu  22  Jan   »  Customers seek more customised attention
Today's empowered consumers are demanding a higher level of customized attention and service online than ever before, according to a Forrester ...
Wed  21  Jan   »  UK brands struggle to keep the customer satisfied
Many UK companies are failing to keep up with the rapidly changing customer environment according to the latest UK Customer Satisfaction Index ...
Tue  20  Jan   »  87% of businesses to increase investment in mobile
Driven by more intense competition, most businesses are expecting to increase their investment in mobile marketing over the next few years ...
Mon  19  Jan   »  Five Omnichannel Customer Experience Trends
There are five trends to watch that are set to shape the near-term future of marketing personalisation and to help the world's smartest retailers ...
Fri  16  Jan   »  Trends in Enterprise Incentives for 2015
Incentive travel rewards are perfectly matched to the emerging needs of today's multi-generational workforce and corporate America's simultaneous ...
Thu  15  Jan   »  It's time to Get More Personal with Customers
Most people have experienced the jarring sensation that a website has no idea who they are or what they are looking for, when it suggests content ...
Wed  14  Jan   »  Is Personalisation your 'Last Chance Saloon'?
Marketers have been talking about personalisation for over a decade - and consumers are getting fed up, according to Russell Loarridge, managing ...
Tue  13  Jan   »  Four Reasons to Take Mobile Seriously
We live in a mobile world where fast moving developments in smartphones, tablets and other devices saw approximately seven billion mobile devices ...
Mon  12  Jan   »  Total Customer Engagement in the Post-Digital Era
First came 'shopping', when the shopkeeper made you feel welcome. In your local shop the shopkeeper knew everyone by name and could anticipate ...

 

Recent news...

»  What Mobile Marketing will look like in 2015  (Jan 9th)
»  Consumers tired of Waiting for Loyalty Rewards  (Jan 8th)
»  How to maximize Digital Customer Lifetime Value  (Jan 7th)
»  5 Key Customer Engagement Centre trends for 2015  (Jan 6th)
»  Retail Experiences set to drive Customer Loyalty  (Jan 5th)
»  Online discounts drive students' brand loyalty  (Jan 2nd)
»  Who are the Digital, Social & Mobile Loyalty Leaders?  (Jan 1st)
»  Consumers are taking longer to consider purchases  (Dec 31st 2014)
»  Loyalty rewards are still motivating travellers  (Dec 30th 2014)
»  Direct Mail isn't dead - it just needs new ideas  (Dec 29th 2014)
»  Proximity Marketing Predictions for 2015  (Dec 26th 2014)
»  Three Key Mobile Marketing Trends for 2015  (Dec 25th 2014)
»  Virgin Australia & SAA offer new FFP benefits  (Dec 24th 2014)
»  Data-driven & Programmatic Trends for 2015  (Dec 23rd 2014)
»  Mobile takes Centre Stage in the Marketing Mix  (Dec 22nd 2014)
»  Five ways banks can engage customers  (Dec 19th 2014)
»  US consumers spend loyalty points on holiday gifts  (Dec 18th 2014)
»  Mid-market turns Attention to Customer Loyalty  (Dec 17th 2014)
»  Citi ups loyalty stakes with new card benefits  (Dec 16th 2014)
»  Retailers have under-estimated Discount Damage  (Dec 15th 2014)
»  Non-geographic numbers put off mobile customers  (Dec 12th 2014)
»  Nearly Half of Holiday Spending Led by Loyalty  (Dec 11th 2014)
»  Six steps to understanding the digital customer  (Dec 10th 2014)
»  Customer Contact Technology Trends for 2015  (Dec 9th 2014)
»  The Secret of Omnichannel Marketing lies in Timing  (Dec 8th 2014)
»  How Social CRM boosts Sales and Engagement  (Dec 5th 2014)
»  A Customer Connection that will Outlast Christmas  (Dec 4th 2014)
»  European grocery shoppers aren't swayed by price  (Dec 3rd 2014)
»  Data breaches haven't slowed shoppers down  (Dec 2nd 2014)
»  Cart abandonment plagues major e-retailers  (Dec 1st 2014)

  

Stop Press!

 Walgreens Balance Rewards sync with mHealth devices
 
 American Express and Airbnb team up
 
 Price Chopper launches pharmacy loyalty scheme
 
 Morrisons' Match & More 'ahead of expectations'
 
 Dates announced for 3-Day MBA in Loyalty
 
 Virgin Hotels introduces 'The Know' loyalty scheme
 
 Alaska's Mileage Plan members check 1 bag free
 
 Points & Mileage Plus sign long-term agreement
 
 United Airlines offers premim passengers a bonus
 
 50% of students abuse their student cards
 
 Paytronix & NCR team up on diner loyalty
 
 Ibotta's shopping app & Amazon offer extra cash back
 
 American Airlines unveils 2015 bonus miles promotion
 

 

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A WORD FROM THE WISE MARKETER'S PUBLISHER...
Find out more The Loyalty Guide - your complete guide to customer loyalty, engagement, digital, social & mobile marketing. (PDF, 1276 pages)

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Hot off the presses...

What's been happening this last week?

Five digital customer data trends for 2015 - Experts have been talking about big data for years, but companies have only ...
Customers seek more customised attention - Today's empowered consumers are demanding a higher level of customized ...
UK brands struggle to keep the customer satisfied - Many UK companies are failing to keep up with the rapidly changing ...
87% of businesses to increase investment in mobile - Driven by more intense competition, most businesses are expecting to ...
Five Omnichannel Customer Experience Trends - There are five trends to watch that are set to shape the near-term future ...
Walgreens Balance Rewards sync with mHealth devices - Qualcomm subsidiary, Qualcomm Life, is collaborating with Walgreens ...
American Express and Airbnb team up - The American Express Membership Rewards programme and Airbnb, a community-driven ...
Price Chopper launches pharmacy loyalty scheme - Price Chopper Supermarkets has launched a new specialty pharmacy ...
Morrisons' Match & More 'ahead of expectations' - UK supermarket chain, Morrisons, has announced its Christmas trading ...
Dates announced for 3-Day MBA in Loyalty - A three day MBA in Loyalty, taught by Mike Atkin, Chairman of the Customer ...

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