Survey: Smartphone users want loyalty, coupons (26 Jan 2016, The Wise Marketer)
The Wise Marketer - Home Subscribe to our RSS feed!   Share it!   
Email this page to a friend! Tweet this! Share this via LinkedIn! Share this on Facebook! Share this on Google Plus!
  Mobile Edition Tablet Edition
   The Wise Marketer          Customer Strategy Network             Log In          Register for Free   
  
Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
   The Wise Marketer   

Get your headlines by email every Thursday - Free!

Survey: Smartphone users want loyalty, coupons

   
Swap to the printable version of this page
Print!
 

Tuesday January 26, 2016                      Tweet this article

 


A new report from mobile marketing company Vibes reveals that a majority of US are interested in mobile wallets like Apple Wallet and Android Pay, and that the ability to participate in loyalty programmes and download coupons are primary reasons consumers engage with brands via mobile. The key takeaway: mobile wallet technology will become a critical necessity to the future of customer loyalty.

The survey, Vibes' "2016 Mobile Consumer Report," captured consumer data from over 1,000 US consumers. Here are a few highlights from the report:

  • About a third (32%) of smartphone users currently use a mobile wallet like Apple Wallet and Android Pay.
  • Over nine in 10 (94%) mobile wallet users are likely to save personalised mobile wallet offers and coupons.
  • Approximately eight in 10 (82%) smartphone users report that digital coupons are convenient when compared to printing out coupons and bringing them to the store.
  • The majority of consumers (59%) say their opinion of a retailer would become more positive if they started to receive coupons and offers that could be saved on their smartphones.
  • Two-thirds of respondents (66%) would have a more positive opinion of a loyalty programme if the programme allowed them to store and access their information on their smartphone in a mobile wallet app.
  • Almost six in ten respondents (59%) want to receive text alerts (SMS / MMS) with updates on their orders from retailers and brands.
  • Seventy-seven percent (77%) of smartphone users say receiving surprise points or rewards, exclusive content and special birthday or anniversary mobile messages would have a positive impact on their brand loyalty.

Our take: Mobile wallets will continue to gain traction with consumers, but the potential balkanization of mobile paymentówith device manufacturers, technology start-ups, payment providers and retailers all vying for a piece of the mobile payments pie with competing proprietary wallets and payment appsówill make it difficult for any payment option to achieve critical mass with consumers. Look for a loyalty arms race as mobile wallet providers search for the right combination of incentives to drive adoption.

You can download the full report here.


More Info: 

http://www.vibes.com

> The Customer Loyalty Marketing Guide

Tell a friend about this article Tell a friend   or   Tweet this article

Have your loyalty news delivered - free.

Get all the most important customer loyalty and marketing news by email every Thursday, and it's still absolutely Free ...
Sign up!

 

What is The Wise Marketer?

We're the only truly unbiased, global source of news & research for customer loyalty and marketing professionals...   Join Free Here

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!

Join nearly 13,000 other loyalty and marketing professionals and get our free weekly news roundups...

Sign Up For Free

Subscribe and follow...

Get our free weekly newsletter
Follow us on Twitter
Access our RSS news feed

Hot off the presses...

What's been happening recently?

Survey: Banks, know thy customers - Consumers do not believe their banks treat them as individuals and want their banks to understand them better, according to the results of a new consumer banking survey conducted by Belgium-based data ...
UK: Survey reveals Brits want more from loyalty programmes - The UK's Retail Times has a trove of stats from a recent 3radical survey of British consumers what British marketers already know: UK consumers want more from their loyalty ...
Special offer: Join our FREE Loyalty Academy beta test on July 26! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all ...
Study: Mobile gamers exposed to loyalty programme spend 12% more - Mobile coalition loyalty platform koomalooma presented this week the results of its study of 5,000 Turkish mobile gamers at Gamescom 2016 in Amsterdam. The research includes ...
UK: Nectar leverages AI in move into the digital age - Long-running coalition loyalty progammes such as Nectar in the United Kingdom and Air Miles in Canada were born in the age of direct mail and paper vouchers and now find themselves ...
Insight: Priceline leverages AI to build loyalty - Seeking Alpha provides a look inside the plans of Booking.com, a division of Priceline, to combat hotel loyalty programmes not by competing with a loyalty programme of their own, but by ...
India: Aimia launches Nectar India - Last week, Montreal, Canada-based Aimia Inc extended their Nectar coalition loyalty brand into India with the launch of Nectar India, an e-commerce coalition programme, launched in partnership with ...
Insight: Online hotel wars heat up - but at what price? - The Wall Street Journal reports that the tension between major hotel brands and online travel booking sites has escalated into a shooting war, with hotels now pursuing aggressive ...
Canada: Huggies adds mobile, bonuses to reward programme - Canada's Marketing magazine reports that Kimberly-Clark's Huggies diaper brand is ditching the traditional boxtop code-entry model of CPG loyalty for a mobile application that ...
Canada: Supreme court upholds BC pharmacy rewards ban - Lots of loyalty news out of Canada this week. Here's the latest: following up on our report out of Canadian provice British Columbia concerning the provincial ban on earning reward ...
Insight: Top mobile loyalty activations of Q2 - The intrepid Alex Samuely at Mobile Commerce Daily has named her top ten mobile loyalty activitations of Q2 2016. That there are enough mobile loyalty launches happening today that Samuely can ...
Insight: How airlines measure customer value - Over at Smart Data Collective, contributor Mark Ross-Smith provides an in-depth look at how airlines leverage data analytics to determine customer value at the individual level. The methods have ...
Canada: mobile startup Drop takes on the "loyalty mafia" - Betakit.com, a publication covering the Canadian startup industry, reports on the ambitious plans of Drop, a Toronto-based loyalty programme startup that aims to disrupt the consumer ...
Insight: How valuable is non-transactional data? - We always enjoy keeping up with the discussions on RetailWire, and this week sees the publication tee up a robust one on the importance of non-transactional data to personalised offers. With ...
Insight: The North Face takes the high road to loyalty - A terrific article from CMO Innovation highlights several best practices for designing and implementing a successful retail loyalty strategy. Apparel manufacturer The North Face found ...
Insight: Is customer experience sufficient to win loyalty? - GeoMarketing has a revealing interview with Thom Kozik, VP of global loyalty for Marriott International, who argues that "loyalty is absolutely a dated concept" and that "generic ...
Insight: Are these the four fundamental attributes of customer loyalty? - CRM guru Denis Pombriant has launched a new article series over at E-Commerce Times discussing the "four basic attributes" required to build customer loyalty in the ...
US: Pepperidge Farm launches digital loyalty programme - US-based baked goods manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme is heavy on experiential ...
Survey: Consumers don't want to give up personal data - Brands are facing an uphill battle when trying to reach connected consumers today; more than half don't want brands to have any of their personal information, according to a new Boxever ...
Brexit won't have significant impact on earning, says Aimia - The recent "Brexit" vote, in which the voters of the United Kingdom voted to exit the European Union, has roiled financil markets and sent multi-national corporations doing ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
   The Wise Marketer   
   Published By & Copyright 2016 Customer Strategy Network / The Wise Marketer. All rights reserved.   
The Wise Marketer - Home Subscribe to our RSS feed! Share this on Facebook! Share this on Google Plus! Tweet this! Share this via LinkedIn! Email this page to a friend!