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The Wise Marketer - the web site for news, research, and information about customer loyalty, customer retention, and customer relationship marketing. From daily marketing news and briefings to articles, book reviews, we offer unbiased news and information for marketing executives and researchers who want to know about customer loyalty, CRM, customer lifetime value, win-back, customer retention, and customer acquisition.
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Latest news... Click here for RSS news feed options, or drag this RSS button into your RSS news reader software

Thu  29  Jul   »  Social network profiles help explain brand choices
Nearly 40% of consumers now say they are turning to Facebook and Twitter to supplement the news, information and marketing offers they receive via ...
Wed  28  Jul   »  Travelex launches prepaid card with Air Miles
The UK-based foreign exchange provider Travelex has announced the launch of its new 'Travelex Air Miles Cash Passport' card, a prepaid card that ...
Tue  27  Jul   »  Sears & Kmart combine chance, charity & rewards
While many American consumers have been forced to scale back their charitable giving during the recession, their desire to give to those less ...
Mon  26  Jul   »  E-shopping booms as consumer shop smarter
Online shopping has begun to grow more rapidly as consumers have started to make better use of multiple retail touch points - whether in-store, on ...
Fri  23  Jul   »  Incentive industry increasingly optimistic in 2010
Incentive industry professionals believe they may be 'out of the woods' as far as the economy's negative impact on programme planning goes, but ...
Thu  22  Jul   »  Recession-smart shoppers redefine their loyalty
The recession has made it necessary for consumers to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed - ...
Wed  21  Jul   »  Vesdia signs new reward network partners
Vesdia Corporation, a provider of multi-channel merchant networks and shopping incentive services, has announced the signing of several new ...
Tue  20  Jul   »  Shoppers return with a more upbeat economy
Despite some economists suggesting the possibility of a 'double-dip recession', many consumers are generally positive about the economy's future ...
Mon  19  Jul   »  Companies not doing enough for loyalty, study finds
Most American consumers report that quality customer service is more important to them in today's economic environment (61%) and will spend an ...
Fri  16  Jul   »  RecycleBank's rewards head for Mississippi
In the US, RecycleBank has partnered with Waste Connections to bring recycling rewards to Southaven, Mississippi - a suburb south of Memphis ...

 

Recent news...

»  Loyalty marketing with fickle teens & 'tweens  (Jul 15th)
»  British retailers forced to fight based on price  (Jul 14th)
»  Brands must provide customers with a online voice  (Jul 13th)
»  Hotels.com launches Welcome Rewards scheme in UK  (Jul 12th)
»  E-briefing illuminates stronger e-mail marketing  (Jul 9th)
»  Bridging the real-world/social media loyalty gap  (Jul 8th)
»  Air Miles UK joins the Points.com exchange  (Jul 7th)
»  Youth cards are a growing marketing opportunity  (Jul 6th)
»  iPhone app could replace plastic loyalty cards  (Jul 5th)
»  Mothers spurn social & mobile coupons  (Jul 2nd)
»  Brand loyalty evaporates with 'out of stocks'  (Jul 1st)
»  Green issues to return with economic recovery  (Jun 30th)
»  E-marketing's value goes way beyond the inbox  (Jun 29th)
»  What drives different levels of customer loyalty?  (Jun 28th)
»  Study identifies latest mobile customer segments  (Jun 25th)
»  E-marketing links customer desires and behaviours  (Jun 24th)
»  Shoppers want to 'channel hop' as they shop  (Jun 23rd)
»  Japan Green Stamp programme goes digital  (Jun 22nd)
»  Top ten ways to improve a loyalty scheme  (Jun 21st)
»  FSI customer relationships suffer from irrelevance  (Jun 18th)
»  CPGs should go direct-to-consumer, Carlson says  (Jun 17th)
»  Consumers explain how marketing should work  (Jun 16th)
»  Expo focuses on the human aspect of loyalty  (Jun 15th)
»  Payback takes controlling stake in i-Mint  (Jun 14th)
»  50% of broadband customers have churned  (Jun 11th)
»  Poor customer experience causing churn epidemic  (Jun 10th)
»  Marketers boost paid search & SEO budgets  (Jun 9th)
»  CPG sites show more promise than social media  (Jun 8th)
»  The changing face(book) of customer service  (Jun 7th)
»  Targeted emails lead to 13% more engagement  (Jun 4th)

  

Stop Press!

 HSBC Middle East enhances Air Miles rewards
 
 JetBlue opens online earn mall for TrueBlue members
 
 Wyndham offers 80+ rewards to travellers in China
 
 LoyaltyMatch launches social loyalty rewards platform
 
 Nectar awards points for Yahoo shopping searches
 
 MLB MasterCard offers fans Priceless Perks
 
 Cardmobili m-loyalty app launched in North America
 
 Winn-Dixie adds mag-stripe to loyalty card
 
 Delta and GOL to share loyalty benefits
 
 Best Western joins the Payback programme
 

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