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The Wise Marketer - the web site for news, research, and information about customer loyalty, customer retention, and customer relationship marketing. From daily marketing news and briefings to articles, book reviews, we offer unbiased news and information for marketing executives and researchers who want to know about customer loyalty, CRM, customer lifetime value, win-back, customer retention, and customer acquisition.
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Find out how The Loyalty Guide will help you increase profits and market share through customer loyalty marketing

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Latest news... Click here for RSS news feed options, or drag this RSS button into your RSS news reader software

»   Marketers plan more digital & print integration  (February 3)
  Despite the fact that 23% of marketers admit their print and digital approaches are not closely aligned, 70% are using ...  
 
»   Expectation matching key to customer loyalty  (February 2)
  Rather than merely offering 'daily deal' discounts, the idea of 'expectation matching' based on voice of the customer ...  
 
»   Telcos: the next frontier in customer loyalty?  (February 1)
  Traditionally, telecommunication companies (telcos) have been focusing their customer lifecycle management in acquisition ...  
 
»   Supermarket engagement high, but can improve  (January 31)
  Consumers are now more engaged with their supermarket of choice than they are with their bank or their mobile phone ...  
 
»   Loyalty m-wallet offers instant PoS redemptions  (January 30)
  PointsPay, a subsidiary of loyalty technology provider Loylogic, has unveiled its new global mobile phone-based payment ...  
 
»   Holiday shoppers happy but retailers could do better  (January 27)
  Most consumers (84%) said their online shopping experience during the 2011 holiday shopping season was either 'good' or ...  
 
»   French restaurant launches loyalty scheme  (January 26)
  In France, commercial catering specialist FLO Group, has adopted technology from Neolane to run its Hippopotamus ...  
 
»   Customers more loyal to brands that ask their opinion  (January 25)
  Brands investing in market research tend to reap its rewards, with almost two-thirds (62%) of consumers surveyed saying ...  
 
»   Ten ways to improve the customer experience  (January 24)
  Businesses today must fight harder than ever to stop customer defections, increase same-store sales, and build customer ...  
 
»   Marketers suffer from wasted customer data  (January 23)
  Time and again, marketers preach the need to 'know your customer' - but do they really? Consumers today expect their ...  
 

 

Recent news...

»  Social commerce: bad reviews 'good for business'  (Jan 20th)
»  Nordstrom revamps Fashion Rewards scheme  (Jan 19th)
»  Mobile loyalty must come from better value  (Jan 18th)
»  What’s next in social media marketing?  (Jan 17th)
»  Global e-commerce trend forecast for 2012  (Jan 16th)
»  Three key travel loyalty trends for 2012  (Jan 13th)
»  Staff engagement linked to customer experiences  (Jan 12th)
»  Managing tomorrow's customer experiences today  (Jan 11th)
»  Social customer service: the digital divide  (Jan 10th)
»  Facebook & Twitter to dominate customer service?  (Jan 9th)
»  MileagePlus adds new earn & burn options  (Jan 6th)
»  Is the social channel a 'must have' or a nicety?  (Jan 5th)
»  Mobile payments 'feel safer' than cards  (Jan 4th)
»  Short-termist mobile marketing spells trouble  (Jan 3rd)
»  Customer trust brings its own healthy rewards  (Jan 2nd)
»  Emerging markets ahead in social media usage  (Dec 30th 2011)
»  Customer communication trends for 2012  (Dec 29th 2011)
»  Web cart abandonment must be addressed  (Dec 28th 2011)
»  Sales & marketing fusion to fuel sales growth  (Dec 27th 2011)
»  Transactional customer loyalty trend emerges  (Dec 26th 2011)
»  In-store mobile apps a coming trend in 2012  (Dec 23rd 2011)
»  South Africans reap rewards for Christmas  (Dec 22nd 2011)
»  Loyalty becomes top priority for mobile networks  (Dec 21st 2011)
»  Social & mobile consumer behaviour trends for 2012  (Dec 20th 2011)
»  6 customer engagement & behavioural trends for 2012  (Dec 19th 2011)
»  Social brand relationships: good, bad, or just ugly?  (Dec 16th 2011)
»  Key loyalty marketing trends for 2012  (Dec 15th 2011)
»  12 key brand marketing trends for 2012  (Dec 14th 2011)
»  Christmas loyalty redemptions offer more cheer  (Dec 13th 2011)
»  Email & social marketing 'main priorities' for 2012  (Dec 12th 2011)

  

Stop Press!

 New Points.com platform makes things easier
 
 Coupons saved US shoppers US$4.6bn in 2011
 
 Accor launches A-Club Facebook app
 
 Loyal users generate 25% more in in-app purchases
 
 ICLP warns retailers to embrace customer loyalty
 
 eBucks' Christmas activity grew 60% year-on-year
 
 CVS loyalty rewards credited to ExtraCare cards
 
 Emirates & Alaska Airlines FFPs partner up
 
 Hertz renews Nectar loyalty partnership
 
 RBC & Shoppers Drug Mart accelerate rewards
 

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