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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
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The Wise Marketer brings you up-to-the-minute news and updates covering the customer loyalty and marketing sector, the whole world over, every day. Click on any title to read the full article...

22 Sep 2016

Thursday

SPECIAL OFFER: JOIN OUR FREE LOYALTY ACADEMY BETA TEST ON SEPTEMBER 27!

  The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued ... read

21 Sep 2016

Wednesday

CANADA: AMERICAN EXPRESS CANADA LAUNCHES PAY-WITH-POINTS OPTION

  Transacting in Canada just got a little more fungible: American Express Canada last week announced the launch of UsePoints for Purchases, a new capability that allows eligible cardmembers ... read

21 Sep 2016

Wednesday

US: MARRIOTT HIGHLIGHTS REWARDS MEMBERS IN NEW CAMPAIGN

  Here's a novel idea: A major hospitality brand actually giving life to the idea of customer loyalty by showing what actual loyalty programme members look like. That's the tact taken by ... read

15 Sep 2016

Thursday

UK: BRITISH AIRWAYS TO END DIAMOND CLUB IN NOVEMBER

   It's the end of an era for UK frequent-flyers: British Airways has announced that effective November 30, it will shutter the venerable Diamond Club loyalty programme. At that point ... read

13 Sep 2016

Tuesday

NEWS: AADVANTAGE MEMBERS STILL FUMING ABOUT PROGRAMME CHANGES

   We're on record here as supporters of the Big Three U.S. airlines migrating their loyalty programmes from mileage-based to revenue-based earning structures. Grumbling and entitlements ... read

13 Sep 2016

Tuesday

INSIGHT: HOW RETURNS DATA CAN FUEL CUSTOMER RELATIONSHIPS

  Here at the Wise Marketer, our mantra is that a successful marketing strategy places all marketing in service of building sustainable, long-term customer relationships. Doing so requires ... read

9 Sep 2016

Friday

INSIGHT: MEASURING INCREMENTALITY KEY TO LOYALTY MARKETING SUCCESS

   One of the common critiques of loyalty marketing as a customer strategy is that programmes merely "subsidize" behavior, rewarding loyal customers for shopping habits they would exhibit ... read

8 Sep 2016

Thursday

SPECIAL OFFER: JOIN OUR FREE LOYALTY ACADEMY BETA TEST ON SEPTEMBER 13!

  The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued ... read

8 Sep 2016

Thursday

US: WHOLE FOODS TO ROLL OUT LOYALTY PROGRAMME NATIONALLY

  The latest evidence that Wall Street analysts continue to consider customer loyalty a sound business investment: Over at Fox Business, Motley Fool commentator Bradley Seth McNew wonders if ... read

7 Sep 2016

Wednesday

INSIGHT: BANKS SLOWLY ADOPTING MOBILE LOYALTY

  American Banker reports that consumer banks, while late to the game, have come to realise that they will need to join retailers and travel providers in digitizing their loyalty programmes ... read

2 Sep 2016

Friday

NEWS: UBER AND VISA PARTNER ON LOCAL REWARDS

  As reported in TechCrunch, Uber and Visa have partnered on a reward programme that will reward Uber riders with free rides for patronizing local businesses. To make the programme a ... read

1 Sep 2016

Thursday

NEWS: WALGREENS CHOOSES ANDROID PAY

  The balkanization of mobile payments continues apace: Walgreens last week officially announced its alliance with Android Pay and its NFC-based platform by becoming the first retailer to ... read

30 Aug 2016

Tuesday

INSIGHT: DOES WALMART PAY NEED LOYALTY?

  After Walmart Services SVP Daniel Eckert revealed at the CONNECT Mobile Innovation Summit that Walmart Pay has exceeded the company's expectations, Mobile Payments Today's Will Hernandez ... read

30 Aug 2016

Tuesday

INSIGHT: WHAT POLITICS CAN TEACH US ABOUT MARKETING

   What can consumer marketers learn from political campaigns? Slate has an enlightening interview with Sasha Issenberg, author of the 2012 book "The Victory Lab: The Secret Science of ... read

29 Aug 2016

Monday

NEWS: WALL STREET SAYS YES TO DUNKIN' DONUTS LOYALTY

  One of the key trends we've been following this year is the welcome and favorable attention of Wall Street to investment by brands in customer loyalty. Analysts have praised companies from ... read

22 Aug 2016

Monday

NEWS: JUDGE SAYS AT&T CAN CONTINUE TO SAY "THANKS"

  As we reported back in June, banking giant Citigroup sued telecom giant AT&T over "unlawful conduct" and "wanton trademark infringement" for the latter's use of the word "thanks" in its ... read

18 Aug 2016

Thursday

JOIN US ON NOV 17, 2016 FOR OUR 2ND ANNUAL LOYALTY ACADEMY CONFERENCE!

  The Wise Marketer is pleased to announce the date of our 2nd annual Loyalty Academy Conference! Join a select group of marketing professionals on November 17, 2016 as we explore ... read

17 Aug 2016

Wednesday

SPECIAL OFFER: JOIN OUR FREE LOYALTY ACADEMY BETA TEST ON AUGUST 30!

  The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued ... read

16 Aug 2016

Tuesday

INSIGHT: HOW AI FUELS LOYALTY MARKETING

  Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway: AI outperforms ... read

16 Aug 2016

Tuesday

US: CVS HEALTH LAUNCHES CVS PAY IN SELECT CITIES

  Techcrunch reports today that CVS Health is launching a new mobile payments and loyalty solution in select cities that will streamline the customer experience at pharmacy checkout. It's a ... read

 

In Other Recent News...

»  Australia: Survey reveals details of Australian loyalty participation  (Aug 15th)
»  Opinion: Loyalty hero worship can be painful  (Aug 15th)
»  The latest hot customer loyalty space: Cannabis sales  (Aug 10th)
»  US: Walmart buys Jet.com  (Aug 10th)
»  Insight: Is brand loyalty dead?  (Aug 9th)
»  US: AMC Entertainment to enhance Stubs loyalty programme  (Aug 8th)
»  How Michael Kors leverages social activity to build loyalty  (Aug 4th)
»  US: Marvel launches loyalty programme  (Aug 4th)
»  US: Chipotle loyalty promotion moving the needle  (Aug 3rd)
»  India: Amazon launches Prime in India  (Aug 3rd)
»  The end of an era in frequent-flyer programmes  (Aug 2nd)
»  US: Best Buy to implement reward programme changes  (Aug 2nd)
»  UK: Survey reveals Brits want more from loyalty programmes  (Jul 26th)
»  Survey: Banks, know thy customers  (Jul 26th)
»  Special offer: Join our FREE Loyalty Academy beta test on July 26!  (Jul 21st)
»  Study: Mobile gamers exposed to loyalty programme spend 12% more  (Jul 21st)
»  UK: Nectar leverages AI in move into the digital age  (Jul 21st)
»  Insight: Priceline leverages AI to build loyalty  (Jul 19th)
»  India: Aimia launches Nectar India  (Jul 19th)
»  Insight: How airlines measure customer value  (Jul 14th)
»  Insight: Top mobile loyalty activations of Q2  (Jul 14th)
»  Insight: Online hotel wars heat up - but at what price?  (Jul 14th)
»  Canada: Supreme court upholds BC pharmacy rewards ban  (Jul 14th)
»  Canada: Huggies adds mobile, bonuses to reward programme  (Jul 14th)
»  Canada: mobile startup Drop takes on the "loyalty mafia"  (Jul 14th)
»  Insight: The North Face takes the high road to loyalty  (Jul 6th)
»  Insight: How valuable is non-transactional data?  (Jul 6th)
»  Insight: Are these the four fundamental attributes of customer loyalty?  (Jul 6th)
»  Insight: Is customer experience sufficient to win loyalty?  (Jul 6th)
»  US: More details on Chipotle's loyalty promotion  (Jun 29th)

 

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Research: Investing in customer retention leads to increased market share - From the research wire: A new study from Forbes and Sailthru gleaned from 300 global CEOs, media, and retail executives reveals that those brands that upped their ...
Insight: Is Apple Pay a threat to brand loyalty? - Mobile Commerce Daily has a column from Bond Brand Loyalty EVP Sean Claessen that raises some compelling questions about the role third-party mobile wallets such as Apple Pay will play in ...
Special offer: Join our FREE Loyalty Academy beta test on September 27! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are ...
US: Office Depot rewards students for putting down the device - We all know how distracting our devices can be to our personal and professional lives. Head-down screen time interferes with our social interactions, our home lives, our ...
Insight: Data-rich retailers lack customer identity capabilities - UK's Retail Times reports on a new study by technology consultant Amido that reveals a core retail challenge: retailers are awash in customer data but still struggle to ...
Canada: American Express Canada launches pay-with-points option - Transacting in Canada just got a little more fungible: American Express Canada last week announced the launch of UsePoints for Purchases, a new capability that allows eligible ...
US: Marriott highlights Rewards members in new campaign - Here's a novel idea: A major hospitality brand actually giving life to the idea of customer loyalty by showing what actual loyalty programme members look like. That's the tact taken ...
UK: British Airways to end Diamond Club in November - It's the end of an era for UK frequent-flyers: British Airways has announced that effective November 30, it will shutter the venerable Diamond Club loyalty programme. At that point ...
Survey: loyalty programmes influence retail holiday sales - eMarketer reports that ecommerce is poised to upend holiday shopping this year: while overall retail holiday sales are poised to grow by an anemic 1.8%, ecommerce retail holiday ...
Insight: How returns data can fuel customer relationships - Here at the Wise Marketer, our mantra is that a successful marketing strategy places all marketing in service of building sustainable, long-term customer relationships. Doing so ...
News: AAdvantage members still fuming about programme changes - We're on record here as supporters of the Big Three U.S. airlines migrating their loyalty programmes from mileage-based to revenue-based earning structures. Grumbling and ...
Insight: Measuring incrementality key to loyalty marketing success - One of the common critiques of loyalty marketing as a customer strategy is that programmes merely "subsidize" behavior, rewarding loyal customers for shopping habits they ...
US: Whole Foods to roll out loyalty programme nationally - The latest evidence that Wall Street analysts continue to consider customer loyalty a sound business investment: Over at Fox Business, Motley Fool commentator Bradley Seth McNew ...
Special offer: Join our FREE Loyalty Academy beta test on September 13! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are ...
Survey: Both digital and print coupon use on the rise - A new research study from Valassis Research reveals that, while consumers continue to use digital coupons in increasing numbers, print coupons are far from dead, with one-third of ...
Insight: Banks slowly adopting mobile loyalty - American Banker reports that consumer banks, while late to the game, have come to realise that they will need to join retailers and travel providers in digitizing their loyalty programmes and ...
Report: Cyber-attacks damage retail customer loyalty - Consumers are wary of the increased frequency of cyber-attacks against retailers, and many are ready to walk away from their favorite retailers if a breach occurs. In fact, according to ...
News: Uber and Visa partner on local rewards - As reported in TechCrunch, Uber and Visa have partnered on a reward programme that will reward Uber riders with free rides for patronizing local businesses. To make the programme a frictionless ...
News: Walgreens chooses Android Pay - The balkanization of mobile payments continues apace: Walgreens last week officially announced its alliance with Android Pay and its NFC-based platform by becoming the first retailer to integrate their ...
Survey: Customers prefer an in-person thank you - In conjunction with a survey vendor, TD Bank polled more than 1,000 consumers across the U.S. to learn about how Americans feel about gratitude and saying "thank you." The resulting report ...

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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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