SEARCH THE WISE MARKETER'S SITE... Search for:  Enclose multi-word names and phrases in "quotation marks". Change word importance using '+' and '-' first (e.g. +loyalty -dogs)

Latest news...  Got a press release for us? Click here!
Tue	9	Feb		»	Context is now the key to mobile marketing With mobile phones dominating consumer communications, it is predicted that smart phones will achieve 'critical mass' within 12 to 18 months, which ...
Mon	8	Feb		»	Five value-driving loyalty trends for 2010 In the face of growing competition, brand loyalty programmes will need to deliver more immediate value, choice and personal relevance whilst still ...
Fri	5	Feb		»	Indian loyalty scheme enrols 67m in one year In India, the loyalty management firm Loylty Rewardz has reported that its FreedomRewardz loyalty programme - designed to cater to State Bank Group ...
Thu	4	Feb		»	Loyalty schemes seen as 'recession busters' Loyalty programmes have become more important to 71% of marketers during two years of recession because they enable communication with an ...
Wed	3	Feb		»	Chip-based Barclaycard Freedom to launch in March More than 8 million Barclaycard cardholders in the UK are set to benefit from the forthcoming launch of the 'Barclaycard Freedom' rewards programme ...
Tue	2	Feb		»	Loyalty rewards still not engaging enough? As more marketers turn to loyalty rewards programmes to boost business growth, a report from the Chief Marketing Officer (CMO) Council suggests ...
Mon	1	Feb		»	Small retailers turn to coalitions for salvation While SMEs are traditionally limited in their scope for operating customer loyalty programmes, their days are not necessarily numbered, according ...
Fri	29	Jan		»	Amex to help merchants with loyalty schemes American Express has announced the launch of a business unit called 'LoyaltyEdge from American Express', which will work with strategic partners ...
Thu	28	Jan		»	How retailers can benefit from social media While social networking web sites are no longer the preserve of the tech-savvy teenager, most businesses - and bricks and mortar retailers in ...
Wed	27	Jan		»	SPC brings youth loyalty to US retail chains The Canada-based student loyalty programme, Student Price Card (the 'SPC Card'), has announced that it will bring its instant discount rewards ...

 

Recent news... »  Retailers need online+offline marketing strategy  (Jan 26th) »  2010's renewed focus on social media marketing  (Jan 25th) »  Kobie unveils discounted online gift card mall  (Jan 22nd) »  The four humours of B2B marketing (2.0, that is)  (Jan 21st) »  Consumers more engaged by machines than agents  (Jan 20th) »  Mobile popularity behind new m-loyalty platform  (Jan 19th) »  NFC nearing commercial deployment, experts say  (Jan 18th) »  Starwood multiplies points for longer-term guests  (Jan 15th) »  Large retailers break holiday satisfaction records  (Jan 14th) »  Listen, learn, and avoid consumer boycotts  (Jan 13th) »  Best practices for customer/employee interactions  (Jan 12th) »  Customer engagement takes 2-way talk  (Jan 11th) »  Social media: the new engagement frontier  (Jan 8th) »  Key marketing trends forecast for 2010  (Jan 7th) »  Critical insights lost through 'no-reply' emails  (Jan 6th) »  E-tail to take over from retail in 2020?  (Jan 5th) »  Top 12 loyalty marketing trends for 2010  (Jan 4th) »  How supplier relationships affect customer loyalty  (Jan 1st) »  Aeroplan reports increasing charity donations  (Dec 31st 2009) »  Dedicated account managers boost B2B satisfaction  (Dec 30th 2009) »  Awards highlight smartest predictive analytics  (Dec 29th 2009) »  Holiday bonuses don't build staff loyalty  (Dec 28th 2009) »  Study reveals what drives car owner loyalty  (Dec 25th 2009) »  Points.com rolls out B2B loyalty technology  (Dec 24th 2009) »  Amex to sell insights from cardholder data  (Dec 23rd 2009) »  Shopping behaviour forecast 'lower than 2008'  (Dec 22nd 2009) »  Is airline & hotel loyalty missing the mark?  (Dec 21st 2009) »  Shoppers disappointed with Cyber Monday  (Dec 18th 2009) »  Loyalty holds the answer to 'supermarket slippage'  (Dec 17th 2009) »  Britons still keen on credit card rewards  (Dec 16th 2009)

Stop Press!  American Airlines expands cargo loyalty scheme    Reward Paths & Baesman form loyalty alliance    US coupon usage rising for first time since 1992    Banks slowing churn with gifts, not cash    Retail 3.0 developer signs another new partner    Points.com expands its partnerships    Loylogic develops customised loyalty e-mall    Credit card users ignoring merchant discounts    Tesco Clubcard's Christmas redemptions up 34m    Can you really tame the search-and-switch customer?

     Click here to try our Simplified News Page layout