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Fri  9  May   »  Study confirms a lack of win-back strategies
More than half of consumers surveyed by RightNow Technologies and StollzNow Research said they had stopped buying from a company due to poor ...
Thu  8  May   »  Technology to help fulfil shoppers' real needs
The internet is driving both sales and feedback from shoppers who traditionally preferred bricks and mortar stores, according to Colin Harper of ...
Wed  7  May   »  US supermarkets' loyalty participation rates
Food retailers in the US are using technology in innovative ways to remain competitive, meet consumer demands, build customer loyalty, and become ...
Tue  6  May   »  Football club adds loyalty to membership cards
The Portuguese football club 'Sporting Lisbon FC' has recently contracted loyalty agency ICLP to update and reinvent its existing club membership ...
Mon  5  May   »  Green marketing to drive more campaigns online
Compared to the world of direct mail, the internet is likely to be home to increasing amounts of carefully targeted and environmentally-friendly ...
Fri  2  May   »  UK search marketing activity set to boom
The search engine marketing industry is still alive and well - even buoyant - with the majority of companies reporting plans to increase their ...
Thu  1  May   »  Study links brand loyalty to customer care
As social media usage becomes increasingly ubiquitous, affluent consumers are now using social media channels to share their personal customer ...
Wed  30  Apr   »  New insights into payment card loyalty
This year's Card Forum and Expo in Florida focused on the US credit card and payments business, provide new insights into topics such as customer ...
Tue  29  Apr   »  Online lead generation drives catalogue sales
The UK-based multichannel apparel retailer, Next, increased sales through its 'Next Directory' catalogue channel by 2% not by increasing ...
Mon  28  Apr   »  UK clamps down on WOM... US to follow?
The Word of Mouth Marketing Association (WOMMA) has expressed support for the principles of new UK legislation that makes non-disclosure in ...

 

Recent news...

»  Consumers overly-cynical thanks to greenwashing  (Apr 25th)
»  Marketers still 'flying blind' with customer data  (Apr 24th)
»  Study uncovers the main drivers of B2B loyalty  (Apr 23rd)
»  Credit card loyalty must adapt, experts warn  (Apr 22nd)
»  Making or breaking the emotional loyalty bond  (Apr 21st)
»  Companies failing to unlock the value of their data  (Apr 18th)
»  NPS benchmarks loyalty in four markets  (Apr 17th)
»  Vesdia adds new brands to merchant network  (Apr 16th)
»  UK football fans to show loyalty with TeamCards  (Apr 15th)
»  Retail RFID technology: All hype or real benefits?  (Apr 14th)
»  E-retailer summit study identifies new trends  (Apr 11th)
»  Consumers plan to increase coupon usage  (Apr 10th)
»  eBucks tops financial services loyalty survey  (Apr 9th)
»  It's not just the loyalty data - it's how you use it  (Apr 8th)
»  Two key factors for e-retail loyalty & satisfaction  (Apr 7th)
»  Coupon redemption decline stopped in 2007  (Apr 4th)
»  Time for marketers to fix the 'report spam' button?  (Apr 3rd)
»  Net Promoter shows word-of-mouth's value  (Apr 2nd)
»  How 'transpromo' can improve on relationships  (Apr 1st)
»  Customers seek more 'brand customisation'  (Mar 31st)
»  E-mail customer service ruining good relationships  (Mar 28th)
»  Marketing still to prove its real value  (Mar 27th)
»  South Africa: eBucks goes even greener  (Mar 27th)
»  When to use pricing to retain or acquire customers  (Mar 26th)
»  Key factors for building strong FFP relationships  (Mar 25th)
»  Top US brands for 2008 reveal winners and losers  (Mar 24th)
»  How can luxury brands survive the downturn?  (Mar 24th)
»  The need to address bad survey technique  (Mar 21st)
»  Are mobile coupons gaining popularity at last?  (Mar 20th)
»  Consumers hungry for internet-printable coupons  (Mar 19th)

  

Stop Press!

 Jet Airways joins Asia Miles
 
 MySupermarket extends iPoints partnership
 
 Report examines leading loyalty scheme features
 
 Loyalty scheme fatigue reaches a new level
 
 Nectar adds new racecourse rewards
 
 Air China & AirPlus offer new payment option
 
 Virgin HealthMiles opens e-shopping rewards mall
 
 Marriott Rewards takes ten Freddie Awards
 
 Unlimited messaging aids mobile network loyalty
 
 SuperShuttle & Northwest partner for rewards
 

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