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The Wise Marketer - the web site for news, research, and information about customer loyalty, customer retention, and customer relationship marketing. From daily marketing news and briefings to articles, book reviews, we offer unbiased news and information for marketing executives and researchers who want to know about customer loyalty, CRM, customer lifetime value, win-back, customer retention, and customer acquisition.
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Find out how The Loyalty Guide 4 will help you increase profits and market share through customer loyalty marketing

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Fri  3  Sep   »  40% show their brand preferences on Facebook
While nearly 40% of Facebook users actively 'Like' brands on the social network in order to publicly express their brand affiliations to their ...
Thu  2  Sep   »  Marketers use social media to deepen loyalty
At a time when an increasing focus is being placed on social media in the marketing mix, research in the US by Colloquy and the DMA has found that ...
Wed  1  Sep   »  Brands failing to work with social media advocates
Despite some fear among brand marketers, retailers need to embrace social media and convince their customers to share their positive brand ...
Tue  31  Aug   »  Youth is more receptive to direct mail
The UK's 15-24 year olds are highly receptive to direct mail, and the so-called 'young online generation' are also the most likely to buy in retail ...
Mon  30  Aug   »  How data will underpin 'next gen marketing'
Today's high-tech world has put consumers on the leading edge of technology - whether by means of smartphones, Web 2.0, or 'augmented reality' (AR) ...
Fri  27  Aug   »  Retail marketers not making enough of mobile
Too few retailers have a solid mobile channel in place, despite the fact that 41% of retailers plan to have a transactional mobile site or ...
Thu  26  Aug   »  Investor loyalty depends on marketing relevance
To say that the past two years have not been a good time for the financial services industry is a serious understatement, but to add that there are ...
Wed  25  Aug   »  Affiliate marketing sales to hit £4.6bn in 2010
The affiliate marketing sector will drive an estimated £4.62 billion in UK online retail sales during 2010, according to a recent report published ...
Tue  24  Aug   »  Social loyalty scheme rewards brand ambassadors
Social Rewards has announced that it has launched its social media loyalty rewards platform for electronics firm Sanyo during the recent 'Connected ...
Mon  23  Aug   »  Only 20% of shoppers found to be brand loyal
When it comes to consumers' level of brand loyalty following the recession, it appears that price still beats brand for most consumers, according ...

 

Recent news...

»  Starbucks boosts brand with wi-fi content  (Aug 20th)
»  Virgin airline brands combine loyalty rewards  (Aug 19th)
»  Prepaid cards to reward better teachers  (Aug 18th)
»  VOC initiatives need better customer data  (Aug 17th)
»  Building consumer engagement the social way  (Aug 16th)
»  Points.com revamps web site and offerings  (Aug 13th)
»  Air NZ Starfish Card offers local rewards  (Aug 12th)
»  Why customer satisfaction surveys are essential  (Aug 11th)
»  Maximiles buys online consumer panelist  (Aug 10th)
»  Payback promotion celebrates 10th birthday  (Aug 9th)
»  CA Pizza Kitchen offers loyalty rewards  (Aug 6th)
»  Canadian loyalty falls prey to pricing  (Aug 5th)
»  Retailers face a nightmare before Christmas  (Aug 4th)
»  IHG extends Priority Club features & rewards  (Aug 3rd)
»  Virgin America adds new in-flight luxuries  (Aug 2nd)
»  Email battles social networks for consumers' attention  (Jul 30th)
»  Social network profiles help explain brand choices  (Jul 29th)
»  Travelex launches prepaid card with Air Miles  (Jul 28th)
»  Sears & Kmart combine chance, charity & rewards  (Jul 27th)
»  E-shopping booms as consumer shop smarter  (Jul 26th)
»  Incentive industry increasingly optimistic in 2010  (Jul 23rd)
»  Recession-smart shoppers redefine their loyalty  (Jul 22nd)
»  Vesdia signs new reward network partners  (Jul 21st)
»  Shoppers return with a more upbeat economy  (Jul 20th)
»  Companies not doing enough for loyalty, study finds  (Jul 19th)
»  RecycleBank's rewards head for Mississippi  (Jul 16th)
»  Loyalty marketing with fickle teens & 'tweens  (Jul 15th)
»  British retailers forced to fight based on price  (Jul 14th)
»  Brands must provide customers with a online voice  (Jul 13th)
»  Hotels.com launches Welcome Rewards scheme in UK  (Jul 12th)

  

Stop Press!

 SPC says membership is up 30% this year
 
 Jewel-Osco adds continuity scheme to loyalty card
 
 Bad customer experiences leave a trail online
 
 OfficeMax supports loyalty with iPhone app
 
 Aeroplan offers miles for Fairmont redemptions
 
 Starwood partners up with Rapid Rewards
 
 Hilton becomes official partner for Little League
 
 Nectar Italia grows to reach 5m members
 
 Air New Zealand partners up with Fly Buys
 
 Churn rates of US's main wireless carriers
 

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