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Fri	3	Sep		»	40% show their brand preferences on Facebook While nearly 40% of Facebook users actively 'Like' brands on the social network in order to publicly express their brand affiliations to their ...
Thu	2	Sep		»	Marketers use social media to deepen loyalty At a time when an increasing focus is being placed on social media in the marketing mix, research in the US by Colloquy and the DMA has found that ...
Wed	1	Sep		»	Brands failing to work with social media advocates Despite some fear among brand marketers, retailers need to embrace social media and convince their customers to share their positive brand ...
Tue	31	Aug		»	Youth is more receptive to direct mail The UK's 15-24 year olds are highly receptive to direct mail, and the so-called 'young online generation' are also the most likely to buy in retail ...
Mon	30	Aug		»	How data will underpin 'next gen marketing' Today's high-tech world has put consumers on the leading edge of technology - whether by means of smartphones, Web 2.0, or 'augmented reality' (AR) ...
Fri	27	Aug		»	Retail marketers not making enough of mobile Too few retailers have a solid mobile channel in place, despite the fact that 41% of retailers plan to have a transactional mobile site or ...
Thu	26	Aug		»	Investor loyalty depends on marketing relevance To say that the past two years have not been a good time for the financial services industry is a serious understatement, but to add that there are ...
Wed	25	Aug		»	Affiliate marketing sales to hit £4.6bn in 2010 The affiliate marketing sector will drive an estimated £4.62 billion in UK online retail sales during 2010, according to a recent report published ...
Tue	24	Aug		»	Social loyalty scheme rewards brand ambassadors Social Rewards has announced that it has launched its social media loyalty rewards platform for electronics firm Sanyo during the recent 'Connected ...
Mon	23	Aug		»	Only 20% of shoppers found to be brand loyal When it comes to consumers' level of brand loyalty following the recession, it appears that price still beats brand for most consumers, according ...

 

Recent news... »  Starbucks boosts brand with wi-fi content  (Aug 20th) »  Virgin airline brands combine loyalty rewards  (Aug 19th) »  Prepaid cards to reward better teachers  (Aug 18th) »  VOC initiatives need better customer data  (Aug 17th) »  Building consumer engagement the social way  (Aug 16th) »  Points.com revamps web site and offerings  (Aug 13th) »  Air NZ Starfish Card offers local rewards  (Aug 12th) »  Why customer satisfaction surveys are essential  (Aug 11th) »  Maximiles buys online consumer panelist  (Aug 10th) »  Payback promotion celebrates 10th birthday  (Aug 9th) »  CA Pizza Kitchen offers loyalty rewards  (Aug 6th) »  Canadian loyalty falls prey to pricing  (Aug 5th) »  Retailers face a nightmare before Christmas  (Aug 4th) »  IHG extends Priority Club features & rewards  (Aug 3rd) »  Virgin America adds new in-flight luxuries  (Aug 2nd) »  Email battles social networks for consumers' attention  (Jul 30th) »  Social network profiles help explain brand choices  (Jul 29th) »  Travelex launches prepaid card with Air Miles  (Jul 28th) »  Sears & Kmart combine chance, charity & rewards  (Jul 27th) »  E-shopping booms as consumer shop smarter  (Jul 26th) »  Incentive industry increasingly optimistic in 2010  (Jul 23rd) »  Recession-smart shoppers redefine their loyalty  (Jul 22nd) »  Vesdia signs new reward network partners  (Jul 21st) »  Shoppers return with a more upbeat economy  (Jul 20th) »  Companies not doing enough for loyalty, study finds  (Jul 19th) »  RecycleBank's rewards head for Mississippi  (Jul 16th) »  Loyalty marketing with fickle teens & 'tweens  (Jul 15th) »  British retailers forced to fight based on price  (Jul 14th) »  Brands must provide customers with a online voice  (Jul 13th) »  Hotels.com launches Welcome Rewards scheme in UK  (Jul 12th)

Stop Press!  SPC says membership is up 30% this year    Jewel-Osco adds continuity scheme to loyalty card    Bad customer experiences leave a trail online    OfficeMax supports loyalty with iPhone app    Aeroplan offers miles for Fairmont redemptions    Starwood partners up with Rapid Rewards    Hilton becomes official partner for Little League    Nectar Italia grows to reach 5m members    Air New Zealand partners up with Fly Buys    Churn rates of US's main wireless carriers

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