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Thu	11	Mar		»	Nectar UK simplifies the redemption process The UK-based coalition loyalty programme, Nectar, has announced plans to refine and update its rewards line-up, introducing more household brand ...
Wed	10	Mar		»	Virgin adds more flexibility to its Elevate FFP Virgin America has rolled out a number of changes to its Elevate frequent flyer programme, offering members greater flexibility to earn and redeem ...
Tue	9	Mar		»	Telecoms customers want love, not discounts Commitment to improving customer service levels is more important to telecommunication subscribers than product incentives, according to a survey ...
Mon	8	Mar		»	Marketing ROI still lagging without data analysis Many companies are failing to integrate and use their customer data to keep their marketing campaigns on target, according to research by database ...
Fri	5	Mar		»	Customers may be engaged, but what about you? The concept of 'enterprise engagement' - the idea of improving long-term financial results by aligning customers and employees both inside and ...
Thu	4	Mar		»	Travel loyalty schemes counter lower revenues While customer satisfaction generally held its own during 2009, satisfaction with airlines increased slightly and decreased with car rental firms - ...
Wed	3	Mar		»	RightNow urges more social customer experiences Many large consumer brands are increasingly using social media technologies to provide customers with an exceptional experience, to listen to and ...
Tue	2	Mar		»	Carrefour customers choose their own offers With the launch of its 'PromoLibre' programme, the French grocery chain Carrefour says it aims to reinvent the concept of in-store promotions, by ...
Mon	1	Mar		»	Do social networks hold the key to customer insight? Social networks have the potential to provide instant and valuable customer feedback, but how can marketers capture and analyse this data and apply ...
Fri	26	Feb		»	Customer service is key word-of-mouth driver More than 80% of British consumers tell their friends, family and colleagues about their good and bad customer experiences, with three times as ...

 

Recent news... »  Facebook 'fan pages' increase psychological loyalty  (Feb 25th) »  Emotional customer connections create more value  (Feb 24th) »  Incentives industry 'cautiously optimistic' for 2010  (Feb 23rd) »  WOMMA suggests new social media guidelines  (Feb 22nd) »  Upbeat economy focuses marketers on acquisition  (Feb 19th) »  Engagement seen as key to brand survival  (Feb 18th) »  The 16 business benefits of monitoring CLV  (Feb 17th) »  Why does the British consumer refuse to defect?  (Feb 17th) »  Digital marketing budgets up 17% in 2010  (Feb 16th) »  The hidden side of Australia's loyalty cards  (Feb 15th) »  eBucks redemptions buck the retail decline  (Feb 12th) »  Full launch details of Nectar Italia  (Feb 11th) »  Top ten online retail strategies for 2010  (Feb 10th) »  Context is now the key to mobile marketing  (Feb 9th) »  Five value-driving loyalty trends for 2010  (Feb 8th) »  Indian loyalty scheme enrols 67m in one year  (Feb 5th) »  Loyalty schemes seen as 'recession busters'  (Feb 4th) »  Chip-based Barclaycard Freedom to launch in March  (Feb 3rd) »  Loyalty rewards still not engaging enough?  (Feb 2nd) »  Small retailers turn to coalitions for salvation  (Feb 1st) »  Amex to help merchants with loyalty schemes  (Jan 29th) »  How retailers can benefit from social media  (Jan 28th) »  SPC brings youth loyalty to US retail chains  (Jan 27th) »  Retailers need online+offline marketing strategy  (Jan 26th) »  2010's renewed focus on social media marketing  (Jan 25th) »  Kobie unveils discounted online gift card mall  (Jan 22nd) »  The four humours of B2B marketing (2.0, that is)  (Jan 21st) »  Consumers more engaged by machines than agents  (Jan 20th) »  Mobile popularity behind new m-loyalty platform  (Jan 19th) »  NFC nearing commercial deployment, experts say  (Jan 18th)

Stop Press!  UK electrical supplier launches loyalty scheme    Sprint enhances its loyalty scheme    eBucks offers points for reading mobile ads    Ex-Colloquy thought leader moves to Aeroplan    Meeting Rewards expands to Latin America    FlyBuys reports surge in memberships    Air Miles drives Can$352,000 donation to Haiti    NPower offers Barclaycard Freedom incentives    Nestle signs up as Aeroplan points-issuer    Digital coupons far outpacing newspaper coupons

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