SEARCH THE WISE MARKETER'S SITE... Search for:   News?    Briefs?    Heads-Ups?    Features?    Books?    Diary?   Enclose multi-word names and phrases in "quotation marks". Change word importance using '+' and '-' first (e.g. +loyalty -dogs)

Latest news...  Got a press release for us? Click here!
Thu	17	May		»	Most loyalty schemes are going social & mobile Nearly half of loyalty programmes either have a social media or mobile communication-enabled component that's already in place or is in ...
Wed	16	May		»	Avoiding the risks of loyalty diversification As brands compete for a shrinking share of the consumer wallet, they are finding they need to work hard to retain consumers, and even harder to ...
Tue	15	May		»	Going 'glocal' may be key to global business Going 'glocal' may be the key to successful marketing on today's worldwide stage, according to Tim Norman, director for SDL Web Content Management ...
Mon	14	May		»	Few UK businesses measure social media ROI Only 10% of UK businesses measure the ROI of their social media efforts, despite the fact that more than half have increased their investment in ...
Fri	11	May		»	Digital marketers not dismissing offline channels Despite the mobile channel being the 'talk of the marketing world' in recent months, a survey by Affilinet at the recent Internet World conference ...
Thu	10	May		»	In retail marketing, families really matter Families are a rich seam to mine for grocery spend versus other consumer segments but, rather than market to mum with strong price messaging ...
Wed	9	May		»	Combining the power of email & social channels It's evident that consumers are changing the way they approach media, circumventing traditional marketing channels such as television and print ...
Tue	8	May		»	Consumer travel habits are changing rapidly The ways in which people are travelling and the factors involved in travel decisions are changing significantly, according to a study by ...
Mon	7	May		»	Loyalty liability & costs are today's major challenge Managing reward liability and its spiralling costs has become the single largest challenge for the reward industry, making the need for ...
Fri	4	May		»	Fanbox integrates loyalty schemes with Facebook Loyalty technology firm Fanbox has announced the launch of a new product called 'MS2 Splice' to allow consumers who use Facebook to link their ...

 

Recent news... »  No-one expects the Digital Inquisition! Or do they?  (May 3rd) »  Aeroplan to match members' miles donations  (May 2nd) »  Carrefour launches loyalty scheme in UAE  (May 1st) »  Businesses still not capitalising on customer loyalty  (Apr 30th) »  Companies still doubt the effectiveness of loyalty  (Apr 27th) »  Retailers find new ways to drive retention  (Apr 26th) »  Customers forgive grocery chains most easily  (Apr 25th) »  Coles revamps FlyBuys to offer 50% more value  (Apr 24th) »  Brands adopt new sales channels despite risks  (Apr 23rd) »  How satisfaction grows loyalty to news websites  (Apr 20th) »  60% save on their groceries with a loyalty card  (Apr 19th) »  Apple knows what keeps customers coming back  (Apr 18th) »  E-coupon users spend 49% more than average  (Apr 17th) »  Women are more loyal consumers than men  (Apr 16th) »  Employee rewards lead to higher revenues  (Apr 13th) »  Customer data still not seen as a strategic asset  (Apr 12th) »  Brand Olympics: what's the value of the taxi ad?  (Apr 11th) »  15 ways mobile is changing the consumer's life  (Apr 10th) »  Trust & savings are keys to German loyalty  (Apr 9th) »  Shoppers prefer miles to any other rewards  (Apr 6th) »  Customer loyalty - a term that's been hijacked  (Apr 5th) »  The new era of customer expectations  (Apr 4th) »  Mind the multi-channel marketing gap  (Apr 3rd) »  Who topped the 2012 US loyalty ratings?  (Apr 2nd) »  Winning the Chinese car buyer's heart  (Mar 30th) »  Citi innovates with flashy loyalty credit card  (Mar 29th) »  Tablet marketing: a new retail frontier?  (Mar 28th) »  Study reveals keys to traveller engagement  (Mar 27th) »  Technology vendors need to review channel programmes  (Mar 26th) »  Staff rewards set to focus on the individual  (Mar 23rd)

Stop Press!  White Castle starts social foodie loyalty scheme    Hilton HHonors gives members digital USA Today    Womo.com offers rewards for online reviews    Expedia awards 4.3 billion points in first year    AAdvantage offers BA & Hawaiian award travel    One in ten will switch banks in next 6 months    CIMB Bank gives away 1 million BIG Points    Southwest & Air Tran enable rewards conversion    Energy utility joins FlyBuys Australia    Cablevision Optimum Rewards teams with Hertz

     Click here to try our Simplified News Page layout