SEARCH THE WISE MARKETER'S SITE... Search for:  Enclose multi-word names and phrases in "quotation marks". Change word importance using '+' and '-' first (e.g. +loyalty -dogs)

Latest news...  Want us to write about you? Click here!
Fri	10	Oct		»	2008 holiday shopping trends begin to emerge With economic woes in the national news headlines, the number of consumers who plan to spend less during this year's holiday season has already ...
Thu	9	Oct		»	Five tips for targeted web-based marketing While customer acquisition and retention are harder than ever before, many organisations could effectively use web-based marketing techniques to ...
Wed	8	Oct		»	Report assesses CRM's ability to increase sales The past three years have seen a great deal of consolidation in the CRM industry, with some of the large CRM players being acquired by even larger ...
Tue	7	Oct		»	Scotiabank launches hockey rewards credit card Scotiabank, the official bank of the Canadian National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have ...
Mon	6	Oct		»	How cause-related marketing increases sales Cause-related marketing could dramatically increase sales for consumer brands with increases of up to 74% being observed, according to the '2008 ...
Fri	3	Oct		»	Eight rules for brand marketing in China A common theme from the Economist's Fifth China Branding Roundtable in Beijing last month was that China's consumer marketplace is maturing at ...
Thu	2	Oct		»	Digital inserts set to provide value both ways More than half of the consumers surveyed for the Response One Group in the UK said that they would be happy to receive - and probably click through ...
Wed	1	Oct		»	Nectar unveils personalised e-coupon offering In the UK, the Nectar coalition loyalty programme is continuing its drive toward digital innovation with the launch of a personalised online offer ...
Tue	30	Sep		»	Consumer involvement: A retail opportunity While it is important for marketers to understand which brands are big and which are small, and to understand the extent to which consumers are ...
Mon	29	Sep		»	Differentiating loyalty schemes by customer needs Products and services are becoming commodities, brand reputations are being controlled by consumers, and a tighter economy is reducing profit ...

 

Recent news... »  IBM passes Microsoft in brand rankings  (Sep 26th) »  Brand advertising model still 'upside down'  (Sep 25th) »  Accor launches worldwide loyalty programme  (Sep 24th) »  Web 2.0 helps to boost branding & engagement  (Sep 23rd) »  What makes women shoppers defect or stay loyal?  (Sep 22nd) »  Banks could gain from Web 2.0, if it's done well  (Sep 19th) »  Choice steps up guest loyalty activities  (Sep 18th) »  How customer experiences relate to retention  (Sep 17th) »  Upromise offers loyalty card-linked eCoupons  (Sep 16th) »  Mobile marketing success depends on rewards  (Sep 15th) »  What's the impact of societal trends on CRM?  (Sep 12th) »  Customer retention 'a priority' during downturn  (Sep 11th) »  Redemptions boost credit card satisfaction  (Sep 10th) »  Brand engagement coming from tightened belts?  (Sep 9th) »  Starwood offers new 'SPG Flights' awards  (Sep 8th) »  Hilton & National offer 5m point sweepstake  (Sep 5th) »  Customer experiences: Make or break?  (Sep 4th) »  Jordan Vineyard launches loyalty scheme  (Sep 3rd) »  Health & beauty consumers driven by indulgence  (Sep 2nd) »  Nectar launches MP3-based digital music store  (Sep 1st) »  Oman telecoms company launches Elite Club  (Aug 29th) »  Visa & Chase try sending offers to cellphones  (Aug 28th) »  White paper discusses the new competitive advantage  (Aug 27th) »  JCPenney launches rewards programme  (Aug 26th) »  Debit card reward schemes offered by more banks  (Aug 25th) »  Financial loyalty driven by trust, study finds  (Aug 22nd) »  Automotive loyalty still dropping after 10 years  (Aug 21st) »  AA, BA & Iberia to expand global cooperation  (Aug 20th) »  Workplace wellness schemes build staff loyalty  (Aug 19th) »  PayBack spins off loyalty solutions business  (Aug 18th)

Stop Press!  Creditz digital currency arrives on mobile platform    Citibank says thanks a million to loyal customers    Nectar runs rewarding contest for Dido fans    Who won the 2008 eMarketing Excellence Awards?    Best Buy Canada's new loyalty credit card    Indian hotel group joins Points.com exchange    AAdvantage boosts top customers' advantage    How feedback can lead to greater engagement    Data threatens supermarket transpromo results    Consumers unforgiving of e-shopping errors

     Click here to try our Simplified News Page layout