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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
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Survey: Programmatic ad personalization turns off consumers - A new survey from Rapt Media calls into question the burgeoning digital advertising industry, which delivers personalised advertising through programmatic ad platforms and ...
The Loyalty Guide: The importance of Customer Lifetime Value - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 ...
US: Acorns Found Money programme lets brands invest in Millennials - Acorns, the U.S.-based micro-investment app that deposits the spare change from your purchases into an investment account, has launched a simple but potentially appealing ...
Samsung Pay adds loyalty programme integration - More evidence that mobile payment providers view loyalty programmes as the "killer app" for adoption and usage: Samsung Electronics America announced last week that Samsung Pay will now ...
Is the death of influencer marketing underway? - The past several years have seen the rise of the "Influencer economy" as brand marketers attempt to capitalize on the popularity of the latest social media stars. Now that economy is ...
The revolution will be pre-approved: US credit card debt reaches $1 trillion - The Wall Street Journal reports good news that comes with certain caveats. The good news: banks are issuing credit again, with much of that new credit card spend ...
The Loyalty Guide: The fundamental drivers of loyalty - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail ...
Australia: Most organisations have not reached CX maturity - According to a new survey published by Econsultancy in partnership with Epsilon, when asked to describe their customer experience (CX) maturity, only a third (33%) of organisations ...
The Loyalty Guide: Why most CX initiatives fail - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In ...
The Loyalty Guide: Defining best customers - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In this ...
Wyndham courts leisure travelers with new tiered benefits - Last fall, Wyndham shook up the travel reward space by eliminating tiered redemptions and offering Wyndham Rewards members the opportunity to redeem for free nights at any of its ...
The Loyalty Guide: How to avoid the top five mobile marketing traps - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the ...
Survey: Online marketplaces boost loyalty, build trust - According to a recent study conducted by Forrester Consulting and sponsored by Mirakl and ChannelAdvisor reveals that consumers around the world love online marketplaces. 89% of global ...
US: Restoration Hardware leads drive to fee-based luxury programmes - An insightful article in Retail Dive uses the recent launch of Restoration Hardware's fee-based luxury loyalty programme as a leading-edge example of retailers following ...
US: Kohl's, Walgreens integrate loyalty with Apple Pay - Mobile payment experts have long pointed to loyalty programme integration as one of the key drivers for mobile payment adoption. The balkanization of mobile payments, with multiple ...
Survey: Loyalty programme membership declines globally - Is the loyalty industry in crisis? A new survey from Collinson Group blames "generic" loyalty programmes on a reported 20% drop in membership of loyalty programmes among the global ...
South Africa: South African Airways Voyager programme hits revenue milestone - The evolution of travel loyalty programmes from frequency-based to revenue-based earning models continues apace - and even as customers continue to complain about ...
US: To counter mass customer exodus, Chipotle turns to loyalty - What's a little e coli among friends? That's the question US fast-casual dining chain Chipotle will soon be asking its best customers. After publicly eschewing the idea of ...
Canada: After BC says no to pharmacy rewards, Alberta says yes - A recent Canadian Press story adds a new layer of complexity to the landscape for pharmacy reward programmes in Canada: After a January unanimous ruling by the British Columbia ...
US: Pepperidge Farm launches digital loyalty program - Consumer food products manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme, which lasts for eight ...

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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
   Loyalty Companions:    Retail    Supermarket/Grocery    Coalitions    Hotels    Airlines    Banks/Cards    B2B   
  
                          
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