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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
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News: Is the loyalty industry about to be disrupted? - Cyptocurrency directory and merchant hub BitScan has partnered with custom blockchain token platform Waves to create a new merchant-funded loyalty network that will leverage a public ...
Insight: Why digital ad spend is just another form of broadcast advertising - The digital marketing world was rocked last week by revelations that Facebook has been dramatically overstating the amount of time its users spent watching video ...
Survey: Luxury shoppers want omnichannel experiences - A new report from Boston Consulting Group (BCG) confirms that digital technology is heavily influencing the luxury sector, whether brands are ready for it or not. The implication: there ...
Survey: Mobile loyalty members prefer SMS - A new survey from 3CInteractive reveals that removing friction from mobile loyalty applications will become a top 2017 priority for marketers. Loyalty programme takeup likewise stands at the top of ...
Insight: Marriott surprises with early loyalty linkage - Marriott Rewards and Starwood Preferred Guests (SPG) members woke up Monday morning this week to find that, contrary to conventional wisdom and Marriott's own public statements, the ...
Research: Investing in customer retention leads to increased market share - From the research wire: A new study from Forbes and Sailthru gleaned from 300 global CEOs, media, and retail executives reveals that those brands that upped their ...
Special offer: Join our FREE Loyalty Academy beta test on September 27! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are ...
Insight: Is Apple Pay a threat to brand loyalty? - Mobile Commerce Daily has a column from Bond Brand Loyalty EVP Sean Claessen that raises some compelling questions about the role third-party mobile wallets such as Apple Pay will play in ...
Canada: American Express Canada launches pay-with-points option - Transacting in Canada just got a little more fungible: American Express Canada last week announced the launch of UsePoints for Purchases, a new capability that allows eligible ...
US: Marriott highlights Rewards members in new campaign - Here's a novel idea: A major hospitality brand actually giving life to the idea of customer loyalty by showing what actual loyalty programme members look like. That's the tact taken ...
Insight: Data-rich retailers lack customer identity capabilities - UK's Retail Times reports on a new study by technology consultant Amido that reveals a core retail challenge: retailers are awash in customer data but still struggle to ...
US: Office Depot rewards students for putting down the device - We all know how distracting our devices can be to our personal and professional lives. Head-down screen time interferes with our social interactions, our home lives, our ...
UK: British Airways to end Diamond Club in November - It's the end of an era for UK frequent-flyers: British Airways has announced that effective November 30, it will shutter the venerable Diamond Club loyalty programme. At that point ...
Survey: loyalty programmes influence retail holiday sales - eMarketer reports that ecommerce is poised to upend holiday shopping this year: while overall retail holiday sales are poised to grow by an anemic 1.8%, ecommerce retail holiday ...
News: AAdvantage members still fuming about programme changes - We're on record here as supporters of the Big Three U.S. airlines migrating their loyalty programmes from mileage-based to revenue-based earning structures. Grumbling and ...
Insight: How returns data can fuel customer relationships - Here at the Wise Marketer, our mantra is that a successful marketing strategy places all marketing in service of building sustainable, long-term customer relationships. Doing so ...
Insight: Measuring incrementality key to loyalty marketing success - One of the common critiques of loyalty marketing as a customer strategy is that programmes merely "subsidize" behavior, rewarding loyal customers for shopping habits they ...
Special offer: Join our FREE Loyalty Academy beta test on September 13! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are ...
US: Whole Foods to roll out loyalty programme nationally - The latest evidence that Wall Street analysts continue to consider customer loyalty a sound business investment: Over at Fox Business, Motley Fool commentator Bradley Seth McNew ...
Survey: Both digital and print coupon use on the rise - A new research study from Valassis Research reveals that, while consumers continue to use digital coupons in increasing numbers, print coupons are far from dead, with one-third of ...

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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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