THE WISE MARKETER Site map The Wise Marketer - the web site for news, research, and information about customer loyalty, customer retention, and customer relationship marketing. From daily marketing news and briefings to articles, book reviews, we offer unbiased news and information for marketing executives and researchers who want to know about customer loyalty, CRM, customer lifetime value, win-back, customer retention, and customer acquisition.
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The daily news for loyalty marketers...

Here's what's happening right now:

The 30 major factors in the success of customer loyalty
The 22 key factors shaping the future of customer loyalty
Panic price offers lack consumer relevance
Case study: Customer-centric loyalty marketing
Air Miles Canada sets up online community
Customer loyalty best practices detailed in global report
Loyalty schemes critical to recession survival
Paper cites nine ways to retain customers
Who consumers trust most when 'going green'
Expedia offers Nectar point redemptions
The six key factors that influence customer loyalty
Hilton HHonors offers live concert tickets
Best Western Rewards offers free hotel stays
Excellence is everywhere
Plant A Tree: It's a loyalty strategy, not a tired cliche

An ear to the ground; both eyes on the road...

We provide daily news and articles about customer retention and loyalty marketing, world-wide, without bias. And it's still free.

  

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Blast from the past: it was 2 years ago today...

    How to gain from missed win-back opportunities (4 Jul 2007)

    Loyalty cards: the most common source of insight (3 Jul 2007)

    Consumers to gain from UK grocery competition (3 Jul 2007)

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