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NEWS REPORT (3 Feb)
Marketers plan more digital & print integration
Despite the fact that 23% of marketers admit their print and digital approaches are not closely aligned, 70% are using printed media to stimulate audience interest in digital ... |
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NEWS BRIEF (3 Feb)
New Points.com platform makes things easier
Points International, owner and operator of Points.com, has expanded the existing relationship with Air France-KLM with the launch of a new Corporate Platform, helping foster ... |
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HEADS-UP (3 Feb)
Swedish grocer launches NFC loyalty scheme
NFCWorld reports that Swedish retailers ICA picked NFC for a rewards programme at its To Go store in Stockholm because it will appeal to tech savvy, health-conscious city dwellers. |
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NEWS REPORT (2 Feb)
Expectation matching key to customer loyalty
Rather than merely offering 'daily deal' discounts, the idea of 'expectation matching' based on voice of the customer (VOC) initiatives has been identified as the key to customer ... |
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NEWS BRIEF (2 Feb)
Coupons saved US shoppers US$4.6bn in 2011
According to media and marketing services company, Valassis, shoppers saved US$4.6 billion with coupons in 2011 - US$500 million more than in the previous year - embracing a ... |
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HEADS-UP (2 Feb)
Loyalty schemes influence 84% of members
Retail Solutions online reports that an ACI Worldwide Study found that 84% of members were likely to choose a retailer over another if they were members of its loyalty programme. |
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NEWS REPORT (1 Feb)
Telcos: the next frontier in customer loyalty?
Traditionally, telecommunication companies (telcos) have been focusing their customer lifecycle management in acquisition and churn prevention. Today, an increasing number of ... |
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NEWS BRIEF (1 Feb)
Accor launches A-Club Facebook app
Accor has launched A-Club Places, an application on Facebook that enables A-Club loyalty programme members to earn bonus points. Every time an A-Club member stays at one of the ... |
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MOST POPULAR
FEATURE ARTICLE
The 22 major factors that will shape the future of customer loyalty
While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that ... |
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HEADS-UP (1 Feb)
Exxon Mobil to pilot mobile loyalty app in US
CSP Daily News reports that Exxon Mobil is to pilot a mobile app that awards consumers points for entering a store, & more points if they scan a product's bar code or purchase it. |
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NEWS REPORT (31 Jan)
Supermarket engagement high, but can improve
Consumers are now more engaged with their supermarket of choice than they are with their bank or their mobile phone service provider, according to a study of British consumer ... |
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NEWS BRIEF (31 Jan)
Loyal users generate 25% more in in-app purchases
In-app purchases are the lifeblood of many apps, and while it may seem like getting users to the sale proposition quickly is ideal, a new Localytics study finds that building ... |
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HEADS-UP (31 Jan)
Asda rated as UK's most trusted supermarket
The Grocer reports that research shows that while Asda has long been known as the UK's cheapest supermarket, it's also the most trusted on claims about price and promotions. |
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NEWS REPORT (30 Jan)
Loyalty m-wallet offers instant PoS redemptions
PointsPay, a subsidiary of loyalty technology provider Loylogic, has unveiled its new global mobile phone-based payment system for the loyalty industry, offering consumers the ... |
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NEWS BRIEF (30 Jan)
ICLP warns retailers to embrace customer loyalty
Loyalty marketing and CRM specialists, ICLP, is calling on UK retailers to adopt customer loyalty programmes as a means of surviving the tough economic climate. In the current ... |
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MOST POPULAR
FEATURE ARTICLE
The 30 major factors behind a successful customer loyalty programme
A good loyalty programme has the power to transform a business into a customer-centric profit machine. Here, we offer a thirty-point list of the major factors that directly ... |
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HEADS-UP (30 Jan)
Plink launches Facebook Credits loyalty platform
Plink has announced a Facebook Credits-based loyalty platform. It requires no point of sale integration. Initial partners include Dunkin' Donuts, Quiznos, Red Robin, and Taco Bell. |
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NEWS REPORT (27 Jan)
Holiday shoppers happy but retailers could do better
Most consumers (84%) said their online shopping experience during the 2011 holiday shopping season was either 'good' or 'excellent', up from 78% in 2010, according to the ... |
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NEWS BRIEF (27 Jan)
eBucks' Christmas activity grew 60% year-on-year
eBucks, FNB's rewards programme in South Africa, saw the highest activity recorded over the 2011 festive season (October - December 2011) since its inception in 2000. Members ... |
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HEADS-UP (27 Jan)
Google, Amazon and M&S rated best UK brands
YouGov's latest BrandIndex table reveals that Google, Amazon and Marks & Spencer remained the most highly-rated brands by UK consumers in 2011 for the second year running. |
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NEWS REPORT (26 Jan)
French restaurant launches loyalty scheme
In France, commercial catering specialist FLO Group, has adopted technology from Neolane to run its Hippopotamus restaurant brand's new 'My Card' customer loyalty programme ... |
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NEWS BRIEF (26 Jan)
CVS loyalty rewards credited to ExtraCare cards
CVS/pharmacy's ExtraCare Rewards programme, with more than 69 million active cardholders, says that ExtraCare cardholders can now send their quarterly ExtraBucks Rewards to their ... |
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HEADS-UP (26 Jan)
Viggle rewards mobile TV viewer check-ins
Viggle, a free download in iTunes' App Store, awards users points for checking into TV shows. Points are redeemed in the app for rewards from companies like Burger King & Sephora. |
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NEWS REPORT (25 Jan)
Customers more loyal to brands that ask their opinion
Brands investing in market research tend to reap its rewards, with almost two-thirds (62%) of consumers surveyed saying they are more likely to purchase a brand's product if they ... |
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NEWS BRIEF (25 Jan)
Emirates & Alaska Airlines FFPs partner up
Emirates and Alaska Airlines have launched a new frequent flier partnership that will offer travelers the opportunity to earn Alaska Airlines Mileage Plan miles when they fly to ... |
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MOST POPULAR
FEATURE ARTICLE
The 16 business benefits of Customer Lifetime Value
CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers... |
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HEADS-UP (25 Jan)
FreeCause generates 1bn rewards in 2011
Consumers earned 1.15bn rewards for online search and shopping activity through 300+ FreeCause clients' loyalty programmes; ie. 3 million rewards per day or 36 points every second. |
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NEWS REPORT (24 Jan)
Ten ways to improve the customer experience
Businesses today must fight harder than ever to stop customer defections, increase same-store sales, and build customer loyalty, according to US-based customer experience ... |
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NEWS BRIEF (24 Jan)
Hertz renews Nectar loyalty partnership
Car rental specialists, Hertz, and UK loyalty programme operator, Nectar, have renewed their partnership. Hertz is Nectar's sole car rental partner. Hertz and Nectar will be ... |
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HEADS-UP (24 Jan)
UK marketers lack social advertising plans
Eloqua says while 66% of UK marketers are considering social advertising; in the US, 85% of marketers are or are planning to engage in social advertising over the next 12 months. |
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NEWS REPORT (23 Jan)
Marketers suffer from wasted customer data
Time and again, marketers preach the need to 'know your customer' - but do they really? Consumers today expect their relationship with brands - particularly those they've ... |
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NEWS BRIEF (23 Jan)
RBC & Shoppers Drug Mart accelerate rewards
RBC and Shoppers Drug Mart are launching a nation-wide programme that makes it more convenient for Canadians to bank and at the same time earn rewards at Shoppers Drug ... |
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HEADS-UP (23 Jan)
Jeweller starts loyalty scheme for Rolex buyers
US-based Melrose Jewelers' loyalty programme gives 3% cashback in MJ dollars on future purchases when customers buy Rolex watches, other luxury timepieces, & diamond jewellery. |
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NEWS REPORT (20 Jan)
Social commerce: bad reviews 'good for business'
When it comes to social commerce, bad product reviews are good for business according to data from social commerce company Reevoo, as 68% of consumers say they trust reviews more ... |
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NEWS BRIEF (20 Jan)
IntelliStore adds automated coupon redemption
Cognizant has announced that its cloud-based Automated Coupon Redemption (ACR) solution, part of its IntelliStore 'intelligent store of the future' platform is now available ... |
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HEADS-UP (20 Jan)
TXU Energy's US$100m cashback in 5 years
When 2011's US$36m is paid soon, the TXU Energy Cash Back Loyalty Reward programme will have paid out over US$100 million in cashback rewards since the first payout in 2008. |
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NEWS REPORT (19 Jan)
Nordstrom revamps Fashion Rewards scheme
US-based fashion retailer Nordstrom has announced a significant redesign of its Nordstrom Fashion Rewards loyalty programme, putting more control in the hands of customers and ... |
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NEWS BRIEF (19 Jan)
UK consumers lack awareness of NFC technology
The latest research from YouGov's Mobile Wallet study reveals low awareness and usage rates for contactless card technology. Findings indicate that banks and retailers need to do ... |
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HEADS-UP (19 Jan)
More points for IHG's loyal guests
Priority Club members staying at most InterContinental Hotels in the US, Canada, Mexico, Latin America & Caribbean will earn 10 points/US$1 spent on qualifying revenue during stays |
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NEWS REPORT (18 Jan)
Mobile loyalty must come from better value
After a careful analysis of the market, loyalty marketing firm Collinson Latitude has called on mobile phone network operators to capitalise on their vast customer data and ... |
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NEWS BRIEF (18 Jan)
MTN South Africa to reward prepaid top-ups
To counteract the tendency to cut costs after the New Year celebrations, South African telecommunications group, MTN, has decided to reward customers who recharge their MTN ... |
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HEADS-UP (18 Jan)
Aadvantage gives points for booking offices
Members of the AAdvantage FFP can now earn AAdvantage miles when booking Regus' full-service and virtual offices, meeting rooms or Businessworld services anywhere in the world. |
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NEWS REPORT (17 Jan)
What’s next in social media marketing?
2011 was a huge year for social media, and time spent on social networks has continued to increase as consumer spent more time connected via computers, tablets and mobile ... |
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NEWS BRIEF (17 Jan)
Paper explores how brands use customer data
A newly-released white paper sponsored by TSYS and conducted by Loyalty 360, Turning Customer Data Into Action , has found that, while the vast majority of brands collect ... |
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HEADS-UP (17 Jan)
My Rewards changes upset Starbucks customers
The Independent reports that the changes that Starbucks has made to its reward programme have angered many customers, causing many to complain on Starbucks' Facebook site. |
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NEWS REPORT (16 Jan)
Global e-commerce trend forecast for 2012
After a year of technical innovations including the rapid adoption of smartphone and tablet technology by consumers, the shopper/seller relationship has changed dramatically ... |
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NEWS BRIEF (16 Jan)
Malaysia Airlines rewards Facebook bookings
Travellers can now earn 1000 Enrich miles per booking made using Malaysia Airlines' Facebook application, MHbuddy, during the 'Enrich Gift 4 Buddies' campaign, which runs until ... |
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HEADS-UP (16 Jan)
65% of mobile handset buyers switch brands
A report from Mobile Posse reveals that 65% of new handset buyers were brand switchers and that 90% of new buyers of some of the highest-rated devices came from other makers. |
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NEWS REPORT (13 Jan)
Three key travel loyalty trends for 2012
There are three trends that have surfaced recently in the loyalty industry and which will affect the development of the market during the coming year, according to Christopher ... |
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NEWS REPORT (12 Jan)
Staff engagement linked to customer experiences
There is a strong link between levels of employee engagement and the effort and commitment of employees to their company, and a consequent link with positive customer ... |
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NEWS REPORT (11 Jan)
Managing tomorrow's customer experiences today
To create a great online customer experience needs more than simply employing technological magic, according to Ingrid Froelich of SDL Web Content Management Solutions, who ... |
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FEATURE ARTICLE
The 15 business benefits of a loyalty initiative
When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a ... |
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FEATURE ARTICLE
Coalition Loyalty Programmes: the who, why, and how big?
There are two types of multi-partner programme: true coalitions and in-house programmes that have partners. Here we explore the strengths, weaknesses, opportunities and threats ... |
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FEATURE ARTICLE
Nectar... details of the UK coalition loyalty programme
Originally published by The Wise Marketer in September 2002, this case study of Nectar and its operator has been continually updated in The Loyalty Guide reports (see ... |
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FEATURE ARTICLE
Marketing budgets aren't very stretchy - or are they?
When do your marketing dollars bring you the least ROI? It's not a trick question... it's simply when they're aimed at the wrong people. But how often do we revisit such basic ... |
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FEATURE ARTICLE
Retail Pricing Strategies: their impact on customer loyalty
Pricing strategy is a key feature of any business - it plays a key role in customers' perceptions of any business. Here we explore all the main options, and how they impact ... |
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FEATURE ARTICLE
Best Customer Marketing: building long-lasting customer profitability
Best Customer Marketing is, as its name implies, all about directing the major part of your marketing efforts toward your best customers - those who bring you the most profit ... |
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