Not a member? Register here for free!
Forgotten log-in?
Tell a friend
|
 |
MOST POPULAR
FEATURE ARTICLES
The 30 major factors behind a successful customer loyalty programme |
|
MOST POPULAR
FEATURE ARTICLES
The 22 major factors that will shape the future of customer loyalty |
|
MOST POPULAR
FEATURE ARTICLES
Top 20 attitudes of today's best loyalty marketers |
|
NEWS REPORTS (29 Jul)
Social network profiles help explain brand choices
Nearly 40% of consumers now say they are turning to Facebook and Twitter to supplement the news, information and marketing offers they receive via email, according to a study by ... |
|
NEWS BRIEFS (29 Jul)
HSBC Middle East enhances Air Miles rewards
HSBC Bank Middle East has enhanced the rewards available from the Air Miles programme for holders of its Premier Credit Card, which now offers 50% more Air Miles if the ... |
|
HEADS-UPS (29 Jul)
Vodafone Fiji steps up prepaid loyalty efforts
Convergys is helping Vodafone Fiji to segment and analyse prepaid subscribers, build predictive retention rules, provide real-time rewards, and send offers to potential defectors. |
|
NEWS REPORTS (28 Jul)
Travelex launches prepaid card with Air Miles
The UK-based foreign exchange provider Travelex has announced the launch of its new 'Travelex Air Miles Cash Passport' card, a prepaid card that rewards its users with Air Miles ... |
|
NEWS BRIEFS (28 Jul)
JetBlue opens online earn mall for TrueBlue members
JetBlue Airways has launched an online mall to allow members of its TrueBlue frequent flyer programme to earn additional points for online shopping. Powered by Points ... |
|
HEADS-UPS (28 Jul)
New Priority Club card designed by members
InterContinental Hotels has launched a new 'Priority Club Select Visa' credit card, with its features being based on frequent travellers' suggestions in IHG's online community. |
|
NEWS REPORTS (27 Jul)
Sears & Kmart combine chance, charity & rewards
While many American consumers have been forced to scale back their charitable giving during the recession, their desire to give to those less fortunate has not wavered, according ... |
|
NEWS BRIEFS (27 Jul)
Wyndham offers 80+ rewards to travellers in China
Wyndham Rewards is running a new sweepstake for its members until 15th August, offering travellers in China the chance to win one of more than 80 prizes, including multiple free ... |
|
HEADS-UPS (27 Jul)
MasterCard launches 'Priceless Picks' iphone app
MasterCard has launched a 'Priceless Picks' iPhone app offering cardholders a location-based utility to help them find and share shopping offers with their friends and family. |
|
NEWS REPORTS (26 Jul)
E-shopping booms as consumer shop smarter
Online shopping has begun to grow more rapidly as consumers have started to make better use of multiple retail touch points - whether in-store, on the web, or using a mobile ... |
|
NEWS BRIEFS (26 Jul)
LoyaltyMatch launches social loyalty rewards platform
Loyalty programme computing company, LoyaltyMatch, has launched LoyaltyMatch OnDemand Social Loyalty, a real-time social loyalty platform blending traditional tiered-based ... |
|
HEADS-UPS (26 Jul)
ShopRite adds web coupons to loyalty card
In the US, ShopRite has launched a 'Save to Card' gallery with Coupons.com allowing shoppers to add e-coupons to their Price Plus Club card, ready for instant redemption in-store. |
|
NEWS REPORTS (23 Jul)
Incentive industry increasingly optimistic in 2010
Incentive industry professionals believe they may be 'out of the woods' as far as the economy's negative impact on programme planning goes, but most still acknowledge that this ... |
|
NEWS BRIEFS (23 Jul)
MLB MasterCard offers fans Priceless Perks
In the US, MasterCard and Major League Baseball (MLB) have teamed up to launch an online portal called Priceless Perks , offering MasterCard cardholders and MLB fans special ... |
|
NEWS BRIEFS (23 Jul)
Nectar awards points for Yahoo shopping searches
In the UK, the Nectar coalition loyalty programme is extending its online offering through a new partnership with the Yahoo! UK search engine, offering Nectar collectors the ... |
|
HEADS-UPS (23 Jul)
Highly satisfying claims boost insurance loyalty
J.D. Power reports that users of insurance companies that give 'highly satisfying' property claims experiences are much more likely to renew with and recommend their insurer. |
|
NEWS REPORTS (22 Jul)
Recession-smart shoppers redefine their loyalty
The recession has made it necessary for consumers to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed - and even coldly calculating - ... |
|
NEWS BRIEFS (22 Jul)
Cardmobili m-loyalty app launched in North America
Cardmobili, a provider of mobile loyalty and member services, has announced its expansion into the North American market. A free application for consumers, Cardmobili , takes ... |
|
HEADS-UPS (22 Jul)
New platform to help US retailers build loyalty
ILoveVelvet has launched a retail technology platform in the US, allowing luxury brands and retailers to use mobile payments, improve in-store experiences, and aid staff training. |
|
NEWS REPORTS (21 Jul)
Vesdia signs new reward network partners
Vesdia Corporation, a provider of multi-channel merchant networks and shopping incentive services, has announced the signing of several new restaurant chains to its merchant ... |
|
NEWS BRIEFS (21 Jul)
Winn-Dixie adds mag-stripe to loyalty card
In the US, Winn-Dixie has announced that customers who shop at any of its 54 New Orleans, Baton Rouge and Lafayette-area stores using the company's new magnetic stripe-based ... |
|
HEADS-UPS (21 Jul)
Aeroplan unveils new 'Money Can't Buy' rewards
In Canada, Aeroplan has unveiled several new 'Money Can't Buy' rewards, including an Avril Lavigne skateboard, a signed Taylor Swift box set and other celebrity-endorsed rewards. |
|
NEWS REPORTS (20 Jul)
Shoppers return with a more upbeat economy
Despite some economists suggesting the possibility of a 'double-dip recession', many consumers are generally positive about the economy's future, according to a survey by ... |
|
NEWS BRIEFS (20 Jul)
Delta and GOL to share loyalty benefits
Delta Air Lines and GOL have announced an agreement to offer members of Delta's SkyMiles and GOL's SMILES frequent flyer programmes the ability to earn miles on all flights ... |
|
HEADS-UPS (20 Jul)
Tropicana buyers given entertainment discounts
In the US, Tropicana's Juicy Rewards is working with Entertainment Publications to geographically target discount coupons, worth up to US$30 of savings per juice carton purchased. |
|
NEWS REPORTS (19 Jul)
Companies not doing enough for loyalty, study finds
Most American consumers report that quality customer service is more important to them in today's economic environment (61%) and will spend an average of 9% more when they ... |
|
NEWS BRIEFS (19 Jul)
Best Western joins the Payback programme
The Best Western hotel group is joining the German coalition loyalty programme, Payback. From July 2010 onward, Payback customers are able to collect points at over 4,000 Best ... |
|
HEADS-UPS (19 Jul)
USA Network starts rewarding loyal viewers
Loyalty360 reports that US-based cable TV operator USA Network has launched a 'Character Rewards' loyalty scheme offering gift cards and show-branded goods online. |
|
NEWS REPORTS (16 Jul)
RecycleBank's rewards head for Mississippi
In the US, RecycleBank has partnered with Waste Connections to bring recycling rewards to Southaven, Mississippi - a suburb south of Memphis.
RecycleBank is a rewards ... |
|
NEWS BRIEFS (16 Jul)
Consumers tap into Facebook recommender app
A Facebook application called 'GoRecommend' was recently launched by customer experience management firm Empathica, and has now been responsible for some 50,000 ... |
|
HEADS-UPS (16 Jul)
Ford leads US car loyalty index at 59%
Edmunds.com reports that US car buyers are most loyal to Ford (59% repurchase), followed by Toyota (49%). Industry-wide, all brands averaged a 42% loyalty (repurchase) rating. |
|
NEWS REPORTS (15 Jul)
Loyalty marketing with fickle teens & 'tweens
Today's teens and tweens (aged 8 to 18) may be lucrative, but they're also elusive and fickle customers and, according to a report available from Research & Markets, reaching ... |
|
NEWS BRIEFS (15 Jul)
HHonors doubles its rewards for the summer
Hilton HHonors, the loyalty programme for frequent Hilton hotel guests, has announced a new global promotion offering twice the rewards. From now until 30th September 2010 ... |
|
HEADS-UPS (15 Jul)
Boots' cross-channel strategy wins award
In the UK, Boots has won Unica's Marketing Success Award for a cross-channel marketing strategy that balances marketing goals, contact preferences and business constraints. |
|
NEWS REPORTS (14 Jul)
British retailers forced to fight based on price
The United Kingdom has become the most cost-conscious market in Europe, according to pan-European research by affiliate marketing company Affilinet, which found that 71% of UK ... |
|
NEWS BRIEFS (14 Jul)
Air China adds mileage to ticket purchases
Air China's Phoenix Miles frequent flyers can now earn extra frequent flyer rewards when they purchase tickets. An additional 500 kilometres are being awarded to those who ... |
|
HEADS-UPS (14 Jul)
95% of UK consumers find m-purchases a hassle
Brandbank reports that many brands are losing m-commerce sales, as only 5% of consumers feel that mobile transactions are 'hassle free', and most m-channel expectations are un-met. |
|
NEWS REPORTS (13 Jul)
Brands must provide customers with a online voice
The latest UK Customer Satisfaction Index (UKCSI) by the Institute of Customer Service shows that providing space for onsite reviews of products and services is five times more ... |
|
NEWS BRIEFS (13 Jul)
JetBlue launches 'rewards awareness' programme
JetBlue Airways, in partnership with Carlson Marketing, launched a 'Be True' rewards awareness campaign earlier this month, aimed at boosting membership and raising awareness of ... |
|
HEADS-UPS (13 Jul)
GlobalLoyalty to handle more complex schemes
GlobalLoyalty has upgraded its loyalty platform to handle the complex relationships and structures needed by card associations, as well as single-operator and coalition programmes. |
|
NEWS REPORTS (12 Jul)
Hotels.com launches Welcome Rewards scheme in UK
The online hotel bookings operator Hotels.com has launched a rewards programme called 'Welcome Rewards', offering regular customers in the United Kingdom a free night's stay for ... |
|
NEWS BRIEFS (12 Jul)
Medical charity launches affinity debit card
In the US, Doctors Without Borders (Medecins Sans Frontieres) - an international medical humanitarian organisation - has begun offering its supporters an affinity debit card ... |
|
HEADS-UPS (12 Jul)
Infogroup upgrades B2B email list service
UK email list provider Infogroup has upgraded its online email and DM tool, providing marketers with 24/7 instant online access to some 3.2m UK business contacts. |
|
NEWS REPORTS (9 Jul)
E-briefing illuminates stronger e-mail marketing
The latest executive briefing from email marketing firm ExactTarget aims to provide marketers with new insights into how good privacy practices and consumer permission can boost ... |
|
NEWS REPORTS (8 Jul)
Bridging the real-world/social media loyalty gap
Pelago, the producer of the real-world experiential game called 'Whrrl', has announced the launch of its new 'Whrrl Society Rewards' social loyalty programme designed to close ... |
|
NEWS REPORTS (7 Jul)
Air Miles UK joins the Points.com exchange
With the signing of a new partnership agreement between Points.com operator Points International and Air Miles UK operator The Mileage Company, Air Miles collectors in the UK are ... |
|
NEWS REPORTS (6 Jul)
Youth cards are a growing marketing opportunity
Prepaid cards that carry network brands such as Visa or MasterCard are gaining in popularity as gift cards for younger consumers, according to the latest Cardbeat report by ... |
|
FEATURE ARTICLES
The 16 business benefits of Customer Lifetime Value
CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers... |
|
FEATURE ARTICLES
Nectar... details of the UK coalition loyalty programme
Originally published by The Wise Marketer in September 2002, this case study of Nectar and its operator has been continually updated in The Loyalty Guide reports (see ... |
|
FEATURE ARTICLES
Marketing budgets aren't very stretchy - or are they?
When do your marketing dollars bring you the least ROI? It's not a trick question... it's simply when they're aimed at the wrong people. But how often do we revisit such basic ... |
|
FEATURE ARTICLES
Coalition Loyalty Programmes: the who, why, and how big?
There are two types of multi-partner programme: true coalitions and in-house programmes that have partners. Here we explore the strengths, weaknesses, opportunities and threats ... |
|
|
Not a member? Register here for free!
Forgotten log-in?
Tell a friend
|
