The daily news for loyalty marketers... Here's what's happening right now: The 30 major factors in the success of customer loyalty The 22 key factors shaping the future of customer loyalty Virgin adds more flexibility to its Elevate FFP Telecoms customers want love, not discounts Marketing ROI still lagging without data analysis Customer loyalty best practices detailed in global report Facebook 'fan pages' increase psychological loyalty Engagement seen as key to brand survival The 16 business benefits of monitoring CLV Emotional customer connections create more value The six key factors that influence customer loyalty Sprint enhances its loyalty scheme eBucks offers points for reading mobile ads The 16 business benefits of Customer Lifetime Value Nectar... details of the UK coalition loyalty programme An ear to the ground; both eyes on the road... We provide daily news and articles about customer retention and loyalty marketing, world-wide, without bias. And it's still free.

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Blast from the past: it was 2 years ago today...

    Frequent flyers now seek miles+cash redemptions (10 Mar 2008)

    Online rewards scheme offers weekly jackpots (7 Mar 2008)

    Rewards schemes failing to engage customers? (6 Mar 2008)