The Wise Marketer's Events Diary
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The Wise Marketer's Events Diary

Customer Loyalty & Marketing Events Diary

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Hot off the presses...

What's been happening recently?

Australia: Woolworth's announces another round of loyalty changes - Business Insider Australia reports that, a mere eight months after launching its new $500 million loyalty programme, Australian grocer Woolworths is revamping the programme ...
US: AT&T reigns in Plenti - The American Express-led Plenti loyalty coalition in the United States that counts Macy's, AT&T, and ExxonMobil as partners got off to a rousing start when it launched in May of last year. The programme signed up ...
UK: Virgin launches loyalty app to unite brands - The UK's Marketing Week magazine reports that Virgin plans to unite all of its UK businesses under a single mobile loyalty app called Virgin Red. That Sir Richard Branson, arguably one of the ...
Survey: Loyalty Programme members generate significantly more revenue than non-members - According to new research from Accenture Interactive, retail loyalty programme members generate between 12% and 18% more revenue for retailers than do ...
Research: Up to 8% of retail loyalty points subject to fraud - Loyalty firm Lassu Inc. this week released new research findings regarding employee points fraud within loyalty rewards programmes. According to a new e-book from Lassu, about ...
Media Watch: Taking loyalty programmes to task - Periodically it behooves us to peruse the general consumer media as a temperature guage for general consumer opinion of customer loyalty programmes. Even as Wall Street has come to see ...
Introducing the Wise Marketer Brilliant Simplicity Award - Occasionally a loyalty reward comes along so brilliant in its simpicity and obvious utility that one wonders why someone didn't come up with it years ago. With that truism in mind ...
Survey: US marketers will spend more on loyalty in 2017 - Research aggregator eMarketer recently summarized a pair of loyalty industry reports that reveal good news for providers of loyalty marketing technology and services: According to the ...
Survey: Will the Apple Watch help retailers engage loyal customers? - Apple may not wear of late the aura of invincibility it once displayed during the reign of the late Steve Jobs, but its mobile products still hold large appeal both for ...
News: Citigroup sues AT&T over alleged loyalty trademark infringement - Can a corporation trademark one of the most commonly-used expressions in the English language? That's the question that will soon be before a New York Federal court ...
Survey: Customer effort and the hidden effect on loyalty - A new survey from Support.com, a cloud-based provider of customer service and technical support for consumer technology brands, brings to light one aspect of the customer journey ...
Survey: Programme engagement stable, but many programmes miss the mark - The long-gestating Bond Loyalty Report is finally here, and we have a few highlights for you courtesy of the executive summary. The bottom line: While year-over-year ...
US: AT&T launches customer appreciation programme - Customer-centric reward and recognition programmes in the U.S. telecom industry are typically as rare as Dodo bird sitings. Last week, U.S. telecom provider AT&T broke the long slump by ...
Insight: The foundational elements of customer loyalty - It's always gratifying to find a mainstream media outlet report on the loyalty industry and get it right. The latest overview comes courtesy of reporter Alina Tegend in the New York ...
American Airlines rolls out next round of AAdvantage changes - And then there were none: As expected, American Airlines has joined rivals Delta and United in converting its AAdvantage frequent-flyer programme from a mileage-based to a ...
Insight: Will mobile lead to U.S. coalition renaissance? - Over at Mobile Commerce Daily, reporter Brielle Jaekel ponders the ability of mobile loyalty platforms to drive the expansion and adoption of multi-merchant loyalty coalitions in the ...
Insight: A better way to estimate progamme liability - No aspect of loyalty programme management is more a combination of art and science than estimating programme liability. Within the crucible of today's multi-million member loyalty ...
Insight: How do you celebrate your brand? - In this guest column, Wise Marketer North American practice leader Bill Hanifin looks at the importance of crafting the right tone and message in your content marketing and social media strategy to ...
News: Uber testing loyalty programme - According to a recent report in TechCrunch, Uber has launched a temporary promotion in Los Angeles that appears to double as a loyalty programme beta test. The programme is focused on UberBLACK ...
US: Nordstrom Rewards goes multi-tender - U.S. upscale department store retailer Nordstrom announced last week that their Nordstrom Rewards programme - which has long been available only to customers who purchase with the Nordstrom store ...

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