THE WISE MARKETER

Search: 


Site map
The Wise Marketer - the web site for news, research, and information about customer loyalty, customer retention, and customer relationship marketing. From daily marketing news and briefings to articles, book reviews, we offer unbiased news and information for marketing executives and researchers who want to know about customer loyalty, CRM, customer lifetime value, win-back, customer retention, and customer acquisition.
InformationResearchMembersRegisterTell-a-friendThe world's most comprehensive report on customer loyalty and engagement
Welcome  |  Daily news  |  Briefs  |  Heads-up!  |  Features  |  Books  |  Businesses  |  Events diary  |  PR  |  FAQ
SHARE IT ...  Google Bookmarks Reddit Facebook NewsVine Del.icio.us Digg

Find out how The Loyalty Guide 4 will help you increase profits and market share through customer loyalty marketing


Show Events up to 

Forthcoming Events...

1st to 3rd August 2010

 

Retail Customer Experience Executive Summit 2010

This event will bring together a select group of top executives from the retail industry who want to champion customer experience for two and a half days of networking, workgroup sessions and an exchange of ideas and innovations on the industry's top strategic issues.

RetailCustomerExperience.com has modeled the Retail Customer Experience Executive Summit after two of its existing events: The Fast Casual Executive Summit and the Pizza Executive Summit.

Take part in an invigorating and open discussion about issues facing today's retailers as they face the task of creating an appropriate customer experience.

Tell a friend about this Click here to tell a friend
 

      Venue:

Chicago, USA

      Organiser:

RetailCustomerExperience.com

      Web:

http://summit.retailcustomerexperience.com

 

9th to 12th August 2010

 

eTail East 2010

Since 1999, eTail has been the premier internet retail conference for senior marketing and ecommerce executives. Retail executives gather for four days of networking, the opportunity to preview the latest technology solutions and hear case studies and panel discussions.

Key themes include:

Monetizing Social Media
Best Practices For SEO
Positioning Your Business For Growth In 2010
Multi-Channel Integration
Customer Service As A Differentiator
The Impact & Execution Of Mobile Commerce
Customer Experience & Engagement
Creating A Relevant, Personalized Experience

Tell a friend about this Click here to tell a friend
 

      Venue:

Hilton Baltimore, Baltimore, United States

      Organiser:

Worldwide Business Research

      Tel:

+1 (888-482-6012)

      E-mail:

etail@wbresearch.com

      Web:

http://www.etaileast.com

 

30th to 31st August 2010

 

6th Annual Talent Development & Leadership Planning

Continuing its Talent Development and Leadership Planning in Business Strategy series marcus evans invites you to attend the 6th Annual Talent Development & Leadership Planning Conference. Case studies from leading experts in Talent Management, Leadership and Organizational Development will include insights on how to develop, place and retain high performing talent for growth in performance and productivity.

Hear from your peers first hand as they outline some of the operational strategies they are employing to ensure optimal succession planning into key positions; talent planning and how to retain valuable talent to ensure competitiveness, and contribute to the organization's bottom line.

This conference is focused on driving and retaining high performing talent through proven case studies in order to grow employees in both performance and productivity

Tell a friend about this Click here to tell a friend
 

      Venue:

Chicago, IL, USA

      Organiser:

Marcus Evans

      Contact:

Michele Westergaard

      Tel:

+1 (312) 540-3000

      E-mail:

michelew@marcusevansch.com

      Web:

http://www.marcusevansch.com/tdlp

 

1st September 2010

 

MSc Digital Marketing Communications

Econsultancy created the first ever UK MSc in Digital Marketing Communications - and it's gone from strength to strength.

Now in its fourth year, the MSc programme is run together with Manchester Metropolitan University Business School.

The course is driven by cutting-edge industry practice, with a clear emphasis on practical skills and strategic insight. Part-time flexible study options and remote academic support fit around your current work commitments - so you can apply new skills now while completing an internationally recognised academic qualification.

Tell a friend about this Click here to tell a friend
 

      Venue:

Econsultancy, London, United Kingdom

      Organiser:

Econsultancy

      Contact:

Chloe Brown

      Tel:

+44 207 681 4078

      E-mail:

chloe.brown@econsultancy.com

      Web:

http://econsultancy.com/training/qualifications/marketing

 

15th to 16th September 2010

 

2nd Annual Customer Loyalty Asia Programme (CLAP) & CRM Summit 2010

Recognizing such emerging business potentials and pressing challenges, 2nd Annual Customer Loyalty Asia Programme & CRM Summit 2010, carefully researched and organized by Neoedge Singapore, will provide all international and local companies an in-time and efficient platform of learning, networking and partnership building for your corporate advantage in the increasingly vibrant and fierce market.

Tell a friend about this Click here to tell a friend
 

      Venue:

Shanghai, China

      Organiser:

Neoedge Pte. Ltd

      Contact:

Eugene Azucena

      Tel:

+65 6557 9185

      E-mail:

eugene@neo-edge.com

      Web:

http://www.neo-edge.com

 

16th to 17th September 2010

 

5th Annual Customer Experience Management

Continuing its Customer Experience in the Business Strategy series, marcus evans invites you to attend the 5th Annual Customer Experience & Retention Management Conference. Learn and share insights with more than 18 Customer Experience, Care, Advocacy and Loyalty Leaders on the latest developments in the design of strategies and methodologies being deployed to determine the proper key performance indicators for customer satisfaction.

Hear from your peers first hand on how to understand customer expectations and increasing operational efficiencies in order to build upon customer experience and retention. Learn from our speakers within the Customer Experience industry how to design a more value driven customer experience strategy during an economic recession, maximize internal strategic business partnerships and create a strategic customer experience plan that meets current market demands.

This conference will focus on how to enhance customer-facing operations/services and how to exploit new media channels for the transmission of branded experience provoking content.

Tell a friend about this Click here to tell a friend
 

      Venue:

San Francisco, CA, United States

      Organiser:

Marcus Evans

      Contact:

Michele Westergaard

      Tel:

+1 (312) 540-3000

      E-mail:

michelew@marcusevansch.com

      Web:

http://www.marcusevansch.com/wisemarketer

 

8th to 10th November 2010

 

The Market Research Event 2010

Rise to the Expectations. It's not enough for you to bring insights to the table, you must deliver value.

There's a reason The Market Research Event is trusted to deliver year after year. With every opportunity comes a host of unprecedented challenges. Time is scarce and budgets are tight. The need to learn best practices and share stories of success and failure are critical to your success. You can learn a year's worth of business value in only 3 days.

Central to its core, this event celebrates the business value of market research and its profound impact on the future health of a business. It is a summit for cutting-edge knowledge exchange, the induction of best practices and a destination for innovations to be unveiled and assessed by the industry collectively. This year, there's a timely and intense topical focus on innovation and leading through change. With such a comprehensive agenda, it is the one event your entire team needs to attend this year.

Tell a friend about this Click here to tell a friend
 

      Venue:

Hilton San Diego Bayfront, San Diego, United States

      Organiser:

IIR

      Contact:

Anastasia Ioannou

      Tel:

+1 (646) 895-7306

      E-mail:

aioannou@iirusa.com

      Web:

http://www.themarketresearchevent.com

 

15th to 18th November 2010

 

Loyalty World 2010

Click here to register nowLoyalty World will, for its 8th successive year, bring together industry leaders to discuss the future of loyalty-based marketing.

It's all about the customer. Customers are becoming harder and harder to please, and even harder to retain. Especially the profitable ones. But that's the aim isn't it? To identify, acquire and retain the right sorts of customers for your business? And then keep them loyal!

But where do you start?

  • Who are your customers and which ones are profitable and worth investing in?
  • What does your customer want these days?
  • How do you keep them loyal?
  • Are Loyalty Programmes the answer?
  • Where does CRM fit in?
  • Why is social networking and blogging such a big threat or opportunity?
  • What about price?

The answers to these elusive questions are complex and involve a number of different elements. In essence, Loyalty World is all about getting these elements right in your overall customer strategy to create loyal customers. Get one of them wrong and its game over, and your customers go elsewhere.

Loyalty World is a conference designed to assist you in understanding all the complex elements that go into designing a successful customer management strategy. This conference is about strategic and technology-based solutions behind the concepts of customer management.

It's about understanding what customer management actually means today in a very different trading environment with a very discerning and anxious customer base. And it's about understanding the complex relationships that you need to put in place to create that happy and loyal customer.

Key issues being addressed will include:

  • Forging a successful loyalty strategy in a slow-growth economy
  • Knowing your customer – from intelligent analysis to optimal offering
  • Putting theory into practice – essential business tools to help you measure success and develop your customer strategy
  • The big 'loyalty' question: how volatile are your customers?
  • Creating the ultimate customer experience to maximize retention
  • Which technology innovations are impacting the future of loyalty?
  • The evolution of digital media and social networking as part of your customer marketing strategy
  • Using real time communication to really engage with your customer
  • Integrating payment solutions with your loyalty strategy
  • Are coalition programmes the future of customer engagement in driving business growth?
  • Strategic CRM, customer analytics and technology innovation
  • Segmentation solutions to identify your most profitable customers
  • Exploring the technology tools which will effectively measure ROI

Loyalty World will assemble the leading minds from across the world who will share with you their expertise and experiences in creating excellent, profitable customer management strategies and technology solutions. The conference will draw from a collection of leading consultants and an assembly of high profile case studies from across all the vertical markets.

Tell a friend about this Click here to tell a friend
 

      Venue:

Royal Garden Hotel, London, United Kingdom

      Organiser:

Terrapinn

      Web:

http://www.terrapinn.com/2010/lw

 

30th November to 1st December 2010

 

Airline & Travel Payments Summit 2010

Join your travel industry peer at the 4th annual ATPS in San Francisco, which promises a worldwide hub of alternative forms of payment, to discuss cutting payment costs and increasing payment related revenues in the travel industry. ATPS offers a forum to meet payments professionals working in the travel industry at one time and place.

Tell a friend about this Click here to tell a friend
 

      Venue:

San Francisco, USA

      Organiser:

Airline Information

      Web:

http://www.airlineinformation.org/AI_conferences/ATPS2010/index.html

 

 

SHARE IT ...  Google Bookmarks Reddit Facebook NewsVine Del.icio.us Digg
News  |  Briefs  |  Heads-up  |  Features  |  Book reviews  |  Events  |  Search  |  Clipboard  |  Register

Top  |  About us  |  Contact us  |  PR  |  Privacy  |  Terms of usage  |  Resources  |  Tell a friend
 
Copyright © 2000-2010 Wise Research Ltd / The Wise Marketer