The Wise Marketer's Events Diary
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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
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The Wise Marketer's Events Diary

Customer Loyalty & Marketing Events Diary

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Research: Investing in customer retention leads to increased market share - From the research wire: A new study from Forbes and Sailthru gleaned from 300 global CEOs, media, and retail executives reveals that those brands that upped their ...
Special offer: Join our FREE Loyalty Academy beta test on September 27! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are ...
Insight: Is Apple Pay a threat to brand loyalty? - Mobile Commerce Daily has a column from Bond Brand Loyalty EVP Sean Claessen that raises some compelling questions about the role third-party mobile wallets such as Apple Pay will play in ...
US: Office Depot rewards students for putting down the device - We all know how distracting our devices can be to our personal and professional lives. Head-down screen time interferes with our social interactions, our home lives, our ...
Insight: Data-rich retailers lack customer identity capabilities - UK's Retail Times reports on a new study by technology consultant Amido that reveals a core retail challenge: retailers are awash in customer data but still struggle to ...
Canada: American Express Canada launches pay-with-points option - Transacting in Canada just got a little more fungible: American Express Canada last week announced the launch of UsePoints for Purchases, a new capability that allows eligible ...
US: Marriott highlights Rewards members in new campaign - Here's a novel idea: A major hospitality brand actually giving life to the idea of customer loyalty by showing what actual loyalty programme members look like. That's the tact taken ...
UK: British Airways to end Diamond Club in November - It's the end of an era for UK frequent-flyers: British Airways has announced that effective November 30, it will shutter the venerable Diamond Club loyalty programme. At that point ...
Survey: loyalty programmes influence retail holiday sales - eMarketer reports that ecommerce is poised to upend holiday shopping this year: while overall retail holiday sales are poised to grow by an anemic 1.8%, ecommerce retail holiday ...
Insight: How returns data can fuel customer relationships - Here at the Wise Marketer, our mantra is that a successful marketing strategy places all marketing in service of building sustainable, long-term customer relationships. Doing so ...
News: AAdvantage members still fuming about programme changes - We're on record here as supporters of the Big Three U.S. airlines migrating their loyalty programmes from mileage-based to revenue-based earning structures. Grumbling and ...
Insight: Measuring incrementality key to loyalty marketing success - One of the common critiques of loyalty marketing as a customer strategy is that programmes merely "subsidize" behavior, rewarding loyal customers for shopping habits they ...
US: Whole Foods to roll out loyalty programme nationally - The latest evidence that Wall Street analysts continue to consider customer loyalty a sound business investment: Over at Fox Business, Motley Fool commentator Bradley Seth McNew ...
Special offer: Join our FREE Loyalty Academy beta test on September 13! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are ...
Survey: Both digital and print coupon use on the rise - A new research study from Valassis Research reveals that, while consumers continue to use digital coupons in increasing numbers, print coupons are far from dead, with one-third of ...
Insight: Banks slowly adopting mobile loyalty - American Banker reports that consumer banks, while late to the game, have come to realise that they will need to join retailers and travel providers in digitizing their loyalty programmes and ...
Report: Cyber-attacks damage retail customer loyalty - Consumers are wary of the increased frequency of cyber-attacks against retailers, and many are ready to walk away from their favorite retailers if a breach occurs. In fact, according to ...
News: Uber and Visa partner on local rewards - As reported in TechCrunch, Uber and Visa have partnered on a reward programme that will reward Uber riders with free rides for patronizing local businesses. To make the programme a frictionless ...
News: Walgreens chooses Android Pay - The balkanization of mobile payments continues apace: Walgreens last week officially announced its alliance with Android Pay and its NFC-based platform by becoming the first retailer to integrate their ...
Survey: Customers prefer an in-person thank you - In conjunction with a survey vendor, TD Bank polled more than 1,000 consumers across the U.S. to learn about how Americans feel about gratitude and saying "thank you." The resulting report ...

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