The Wise Marketer's Events Diary
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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
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The Wise Marketer's Events Diary

Customer Loyalty & Marketing Events Diary

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News: Walgreens chooses Android Pay - The balkanization of mobile payments continues apace: Walgreens last week officially announced its alliance with Android Pay and its NFC-based platform by becoming the first retailer to integrate their ...
Survey: Customers prefer an in-person thank you - In conjunction with a survey vendor, TD Bank polled more than 1,000 consumers across the U.S. to learn about how Americans feel about gratitude and saying "thank you." The resulting report ...
Insight: Does Walmart Pay need loyalty? - After Walmart Services SVP Daniel Eckert revealed at the CONNECT Mobile Innovation Summit that Walmart Pay has exceeded the company's expectations, Mobile Payments Today's Will Hernandez asks the ...
Insight: What politics can teach us about marketing - What can consumer marketers learn from political campaigns? Slate has an enlightening interview with Sasha Issenberg, author of the 2012 book "The Victory Lab: The Secret Science of ...
Australia: Details of Woolworths new reward programme leaked - As we first reported back in June, Austrian grocer giant Woolworths planned to revamp its Woolworth Dollars loyalty programme - launched in January 2016 with a AU$500 million ...
News: Wall Street says yes to Dunkin' Donuts loyalty - One of the key trends we've been following this year is the welcome and favorable attention of Wall Street to investment by brands in customer loyalty. Analysts have praised companies ...
News: Is Marriott having second thoughts over the Starwood deal? - Here's some hotel industry gossip courtesy of the New York Post: according to the Post, a mild case of buyer's remorse over the hotel company's recent $12 billion Starwood ...
News: Walmart pay exceeding expectations - More evidence that retailers are winning the battle for mobile payments loyalty through homegrown platforms: in his kickoff address at last week's CONNECT Mobile Innovation Summit in Chicago ...
News: Judge says AT&T can continue to say "thanks" - As we reported back in June, banking giant Citigroup sued telecom giant AT&T over "unlawful conduct" and "wanton trademark infringement" for the latter's use of the word "thanks" in its ...
Join us on Nov 17, 2016 for our 2nd Annual Loyalty Academy conference! - The Wise Marketer is pleased to announce the date of our 2nd annual Loyalty Academy Conference! Join a select group of marketing professionals on November 17, 2016 as ...
UK: Research reveals the four types of loyal customers - New research from the UK's Direct Marketing Association (DMA) reveals four different types of loyal customers: Active Loyals, Habitual Loyals, Situational Loyals, and Active Disloyals ...
Special offer: Join our FREE Loyalty Academy beta test on August 30! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all ...
Insight: How AI fuels loyalty marketing - Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway: AI outperforms human-triggered ...
US: CVS Health launches CVS Pay in select cities - Techcrunch reports today that CVS Health is launching a new mobile payments and loyalty solution in select cities that will streamline the customer experience at pharmacy checkout. It's a ...
Australia: Survey reveals details of Australian loyalty participation - The fourth annual "For Love or Money" survey from Australian loyalty consultancy Directivity reveals that, while membership and activity rates in Australian loyalty ...
Opinion: Loyalty hero worship can be painful - Contributing editor Bill Hanifin has a personal take on the recent public relations struggles of AIR MILES Canada regarding its mileage expiration and reward redemption options. Bill's take: AIR ...
The latest hot customer loyalty space: Cannabis sales - The advent of legal marijuana in US states such as Colorado and Oregon has had the interesting side effect of allowing retail analysts to observe, in real time, how a brand new retailer ...
US: Walmart buys Jet.com - In its ongoing bid to join the ranks of the top e-commmerce retailer players, Walmart has made a $3 billion dollar purchase of would-be Amazon killer Jet.com. With Prime members entrenched firmly in Amazon's walled ...
Insight: Is brand loyalty dead? - Over at Forbes, contributer Kathleen Kusek tells consumer packaged goods (CPG) manufacurers to forget about brand loyalty. However, her rationale for this advice - that cultural shifts have seen Millennials ...
US: AMC Entertainment to enhance Stubs loyalty programme - Hollywood's lackluster year at the box office, full of poorly-reviewed superhero epics and under-performing sequels, has hit hard the fortunes of theatre chains such as AMC ...

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