The Weekend News Digest - October 15th, 2006 
Welcome to The Wise Marketer's weekend news digest, covering the period from Monday 9th October to Sunday 15th October 2006. To read any article in full, click its 'more' link.
| The seven key luxury consumer trends for 2007  There are seven key trends that will characterise the luxury consumer market throughout 2007, according to Milton Pedraza of the US-based Luxury Institute, who begins his look ahead with the cultural differences in 'luxury minorities'. more Bank cards to depend on loyalty offerings soon? The customer loyalty reward programmes offered to bank card users in the US will need to be re-examined due to an overall decline in bank card offer response rates, according to new research from TowerGroup. more Book details Starbucks' five core principles for success When Starbucks set out to create a customer experience that nurtures loyalty - not only to the product but to the brand itself - the company drew up five core business principles that brought about its success, according to the new book, 'The Starbucks Experience', by Joseph A. Michelli, Ph.D. more Three forces that will reshape the banking industry Three trends are combining to reshape the banking industry over the next six years, according to industry analysts from Gartner at its first Financial Services Technology Summit: population shifts, surging competition, and the growing imperative for transparency. more UK transaction network unveils cardless loyalty The European sports loyalty company, Reward, has begun working with Transaction Network Services (TNS) in the UK to expand its cardless loyalty programme by allowing all acquiring banks and their merchants to participate. more Coupons Inc. starts brand keyword targeting The US-based consumer-printed coupon distributor Coupons Inc. has unveiled a technology platform called 'Concordance for Brands' that provides brand owners with new promotional opportunities using their existing web site. more Cohorts segmentation lifts mobile telco's renewal rate In the US, Midwest Wireless has turned to database marketing agency Cohorts for help with the segmentation of its subscriber database to mail versioned customer retention messages to customers whose contract is due to expire, with the aim of improving response rates to its direct mail campaigns. more Parents asking for college savings as gifts for children Nearly five times as many parents (61% compared to 13%) would prefer relatives and friends to give their children money toward college fees instead of gifts of toys, according to a survey by US-based college savings reward programme operator Little Grad. more Game advertising looks up with wide popularity Contrary to the common belief that computer gamers are mainly teenage boys, the Game Metrix study from comScore Media Metrix has found that video games have much broader appeal, with the average gamer being 41 years old with an annual income of US$55,000 - making gamers an excellent marketing target for non-gaming companies. more HyperCom certifies Valutec programmes HyperCom and Valutec Card Solutions have announced the Class A certification of Valutec's gift and loyalty card products on Hypercom's Optimum T4100 payment terminal. more New measurement tool for CRM launched Interactive agency McElroy has partnered with online customer satisfaction measurement company ForeSee Results to launch the McElroy Relationship Value Model (RVM) , a new measurement tool designed to help marketers get the highest sales value from their CRM programmes. more Search engine offers loyalty chips for usage The SearchChips.com search engine has been relaunched to reward regular users with loyalty 'Chips' toward free iPods, game consoles, digital cameras and other electronic goods. more |
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Allegiant gains a customer experience consultancy US-based loyalty management and marketing company, The Allegiant Group, has announced that Customer Contact Insights (CCI), a specialty customer experience consultancy, has aligned itself with the group. more Mobile phone-based entertainment for McDonald's customers Akoo and McDonald's at Woodfield Mall in Schaumburg, Illinois, USA, have launched m-Venue , a patent-pending entertainment and marketing platform that enables McDonald's customers to search for, select, and access in-store digital content (including music, music videos, and movie previews) with their mobile phones or internet-connected mobile devices. m-Venue allows patrons to choose a variety of audio and video content from Sony BMG Music Entertainment, Universal Music Group, and Sony Pictures, among others, via text messaging (SMS), the mobile internet, or a Wi-Fi-enabled laptop. more Harte-Hanks improves on e-marketing platform Harte-Hanks has released Version 5.0 of its Postfuture e-mail messaging platform, Postfuture Enterprise Edition. more Virgin frequent flyer pays 2 million miles for space trip A Virgin Atlantic Flying Club member has decided to become an astronaut using his frequent flyer miles as payment, having earned the necessary 2 million Flying Club miles. more Sabre unveils new system to help airlines improve Sabre Airline Solutions, software and services developer and supplier for the airline industry, and ResponseTek Networks, a supplier of Customer Experience Management software and services, have partnered to introduce Sabre Customer Experience Manager for airlines worldwide. more Worker loyalty more precarious than ever Meeting an employee's personal needs is more critical to job satisfaction than ever, according to a nationwide survey of recruiting professionals conducted by eBullpen, creators of the TalentPen candidate collection and matching system. more Northwest's FFP credit card adds new benefits Northwest Airlines and US Bank are offering a new range of benefits that allow WorldPerks Visa cardmembers more flexibility in using their WorldPerks miles. more Vesdia reports on reward schemes' milestone Vesdia Corporation, following a year of significant growth, says it is on track to drive over US$100 million in sales to merchants that participate in its loyalty and rewards programmes in 2006. more Hotels to 'hold stuff' until guests come back In response to heightened airport security measures, Hotel Valencia Riverwalk in San Antonio, Texas, and Hotel Valencia Santana Row in San Jose, California, are making travelling a little easier for frequent flyers. more Affiliate marketing breaks £2 billion barrier Retailers and web site publishers are reaping dividends as the affiliate partner model grows, according to E-consultancy's new Affiliate Marketing Buyer's Guide , which also predicts that the UK market for affiliate marketing will grow by 60% in 2006, reaching an estimated value of £2.16 billion. more InfoQuest puts its money where its mouth is The management at the UK office of InfoQuest have said they will "put their money where their mouth is". more Boost mobile uses CRM to customise VIP treatment The mobile services developer MindMatics has been contracted to support the new Boost VIP opt-in programme that provides tailored services and special promotions for mobile telco Boost Mobile's customers. more |
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