The Weekend News Digest - January 29th, 2012 
Welcome to The Wise Marketer's weekend news digest, covering the period from Monday 23rd January to Sunday 29th January. To read any article in full, click its 'more' link.
| Customers more loyal to brands that ask their opinion  Brands investing in market research tend to reap its rewards, with almost two-thirds (62%) of consumers surveyed saying they are more likely to purchase a brand's product if they were asked their opinion in a study, according to a survey from market insight solutions provider Cint. more Marketers suffer from wasted customer data Time and again, marketers preach the need to 'know your customer' - but do they really? Consumers today expect their relationship with brands - particularly those they've supplied with personal details - to be informed and characterised by a sophisticated, personalised approach to each customer interaction, according to Peter Thompson, commercial director for Transactis. more Ten ways to improve the customer experience Businesses today must fight harder than ever to stop customer defections, increase same-store sales, and build customer loyalty, according to US-based customer experience improvement specialist Pete Bosse. more French restaurant launches loyalty scheme In France, commercial catering specialist FLO Group, has adopted technology from Neolane to run its Hippopotamus restaurant brand's new 'My Card' customer loyalty programme, which includes personalised communications via direct mail, email, mobile and sales receipts. more Holiday shoppers happy but retailers could do better Most consumers (84%) said their online shopping experience during the 2011 holiday shopping season was either 'good' or 'excellent', up from 78% in 2010, according to the 'Holiday Online Shopping Experience Survey' by e-commerce personalisation solutions firm Baynote. more |
|
|
eBucks' Christmas activity grew 60% year-on-year eBucks, FNB's rewards programme in South Africa, saw the highest activity recorded over the 2011 festive season (October - December 2011) since its inception in 2000. more CVS loyalty rewards credited to ExtraCare cards CVS/pharmacy's ExtraCare Rewards programme, with more than 69 million active cardholders, says that ExtraCare cardholders can now send their quarterly ExtraBucks Rewards to their ExtraCare cards, eliminating the need for shoppers to carry paper rewards into their local CVS/pharmacy. more Emirates & Alaska Airlines FFPs partner up Emirates and Alaska Airlines have launched a new frequent flier partnership that will offer travelers the opportunity to earn Alaska Airlines Mileage Plan miles when they fly to any of Emirates' 118 destinations worldwide, including points across Africa, India and the Middle East. more Hertz renews Nectar loyalty partnership Car rental specialists, Hertz, and UK loyalty programme operator, Nectar, have renewed their partnership. more RBC & Shoppers Drug Mart accelerate rewards RBC and Shoppers Drug Mart are launching a nation-wide programme that makes it more convenient for Canadians to bank and at the same time earn rewards at Shoppers Drug Mart/Pharmaprix locations throughout the country. more |
Published by The Wise Marketer -
