The Weekend News Digest - June 29th, 2008 
Welcome to The Wise Marketer's weekend news digest, covering the period from Monday 23rd June to Sunday 29th June. To read any article in full, click its 'more' link.
| Good service beats a loyalty scheme, Canadians say  Canadian consumers are increasingly demanding good customer service, even in preference to a good customer loyalty or rewards programme, according to the second annual TD Canada Trust Customer Loyalty Poll. more Pigsback enters the UK High Street with Reward Pigsback.com, an online community that rewards consumers for various brand-related interactions and activities, has partnered with loyalty management firm Reward to launch a High Street loyalty programme in the UK. more Satisfaction index shows shift to e-consumerism Overall e-retail customer satisfaction has increased to 79% in May 2008, suggesting a continuing shift toward online shopping habits, according to the E-Customer Service Index (e-CSI) from the Interactive Media in Retail Group (IMRG), eDigitalResearch, and the Maximiles-operated online loyalty coalition iPoints. more Netherlands supermarket trials finger-tip payments In the Netherlands, payment processor Equens and supermarket chain Albert Heijn have announced a six month pilot programme with biometric fingertip payments provider Tip2Pay. more UK gift card offerings set to double to 2009 The number of retailers issuing prepaid gift cards in the United Kingdom is expected to double by the end of 2009, according to a market analysis by Giftex Prepay. more Hong Kong: promotional e-mail boosts brand loyalty A survey conducted by Epsilon and Return Path has found that e-mail marketing resonates strongly with consumers across the Asia Pacific region and, alongside traditional media, is fast becoming one of the key ways to reach consumers. more US airline satisfaction declining significantly Deteriorating levels of customer service provided by airline staff, rather than high fares and additional charges for amenities, have led to a significant decline in customer satisfaction with airline carriers, according to the J.D. more |
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Grass Roots contributes to Asda's success UK Supermarket, Asda, has won three top prizes at the The Grocer magazine's annual awards. more BMO increases Air Miles memberships & points Before the launch of BMO's comprehensive debit card programme, average Air Miles collectors could earn approximately 900 reward miles a year by doing their everyday shopping at Air Miles sponsors. more Hilton HHonors adds concert ticket rewards A co-promotion between Hilton and live music company, Live Nation, allows HHonors members to earn a complimentary, general admission lawn ticket to a Live Nation amphitheatre concert when they stay at any Hilton Family hotel between 16th June and 31st August 2008. more Dividend Miles boosts beach holiday rewards As a result of a co-promotion by US Airways and MasterCard, US Airways travellers who use a MasterCard to pay for their travel can get 5% off economy class travel and 5,000 bonus miles when booking a holiday to any of 33 beach destinations in Mexico and the Caribbean (for a limited time). more Self-service a growing phenomenon in the US According to a research study conducted by the IHL Group, transactions at self-service kiosks will surpass US$607 billion this year in North America, as consumers continue to embrace self-service technology. more Aeroplan launches a rewarding online mall Aeroplan has launched the Aeroplan eStore , featuring more than 10 product categories and over 70 retailers. more eBucks coalition achieves carbon neutrality After planting 1938 indigenous trees, South African coalition loyalty programme, eBucks, has achieved carbon neutrality, confirmed by The Carbon Standard. more Upromise & Mall Networks offer comparison shopping Upromise, an online rewards service that helps families earn money toward their childrens' college funds, has deployed Mall Networks 3.0 to power enhanced search and personalised comparison shopping on its online shopping mall. more |
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